Christmas came early for buyers on Floors 16-20 on Friday night as they shopped showrooms and enjoyed the festive atmosphere of the “Night Before Christmas” event. More than 500 buyers received special stockings and gift bags filled with fun giveaway goodies from participating showrooms. Every floor was filled with people looking, shopping and enjoying holiday hospitality.
Colleen Piggott, showroom manager of Kurt Adler, Inc., says their business was holding steady with both long-time customers as well as some new accounts. They focused on helping buyers fill in last-minute holiday orders to supplement what they already ordered at January Market. “People are looking for things they know will sell but also searching for that one special collection to set their store apart and make it a destination in their area,” she says. “Variety is so important to make sure a buyer can find whatever constitutes ‘special’ for his or her customers.”
Some buyers were cautious, but optimistic for a good holiday season for 2009. Bob Williamson of Yard & Haus in Statesboro, Ga., says they are looking for fun and colorful for this holiday. “It’s been a tough year, but we’re looking forward and planning ahead. The unveiling of our holiday windows is always a big event, and we’re planning on making as big a splash this year as ever with a Christmas-a-Go-Go theme in one window and a more traditional look in the other. We have high hopes for the season that people will be upbeat and ready to spend some and enjoy the holidays,” he says. He was ordering lots of silver from Winward International to augment both display ideas. He also plans to specifically seek out whimsical, creative display pieces that he can both use in the store and sell.
The holiday season is just around the corner with many retailers already prepping their holiday displays. July Market is the time to add and fill in to make sure everything is perfect when the holiday shoppers start feeling festive and ready to shop.