Jane Fort, editor-in-chief of TeenPROM magazine and Linda Korman, advertising director of TeenPROM and SeventeenPROM, took to the podium on Saturday during Market to a full house with more than 90 attendees at their seminar. Jane and Linda spoke directly to the group of buyers and exhibitors about trends for next Prom season, what they are hearing and seeing about Prom, how to get the girl and her mom in the store and keep them there and much more. Attendees got real insider information and walked away with tools to make the sale and continue growing stronger.
Tag Archives: prom
Color and Pattern Shine on the Atlanta Runway
With more than 500 spectacular gowns plus menswear, the Style Runway Fashion Show at Atlanta Apparel Market was simply stunning. Bright, bold colors and patterns stole the show. Canary yellow. Hot fuschia. Deep turquoise. Abstract florals. Full sequin and sequin accents. Pageant and prom styles are popping for next season. 
Bridal fashions jumped straight from storybooks with styles to fit any princess on her special day, created with runching, lace, pearls and embellishment – many strapless but some with beaded mock-sleeves. For the gentlemen, color added pop to traditional styles with hues to complement the intensity of the ladies’ styles.The little ones shimmered as well in flourishes of color — some bright, some sweet.


Whether outfitting a junior miss, a high school prom queen or the next Miss America, every retailer can find myriad options, unparalleled by any other Market collection in the country in Floor 10 showrooms and Floor 5 Temporaries!
Prom Party Tonight!
Stop by the Opening Night Prom Party, “You Look Wonderful Tonight,” tonight at 5:30 p.m. We’ll have food, beverages and live music! It will be the perfect way to celebrate one more day of buying! It’s on the 5th Floor at Atlanta Apparel…look for the band, balloons and banner!
Hot happenings in exhibitor showrooms and booths this August
There’s something to do almost everywhere you look during the August Market. Atlanta Apparel is hosting parties, events, giveaways and seminars all Market. PLUS, the exhibitors are joining in on the fun and hosting parties, events, promotions and giveaways. Know who’s doing what. Find out here.
Atlanta Apparel Designer Debuts on TLC
Johnathan Kayne Gillaspie, pageant gown designer and finalist from Project Runway, is always in Atlanta (in the WOW! Prom showroom) debuting his latest collections. Now, he’s back on TV and starring in his own show! Kayne takes center stage tonight (Thursday, August 14th) on TLC at 10 p.m. for Gown Crazy, one of TLC’s newest reality series. Starting tonight, viewers will get to watch Kayne’s every move while he tries to fulfill his dream of becoming the #1 gown designer in the U.S. Be sure to check it out! And stay tuned for the unveiling of his latest collections at the August Market!
Spotlighting Prom in Atlanta
The 2009 National Prom/Bridal August Market in Atlanta is gearing up to be the biggest and best ever! The latest trends and most gorgeous lines that you can only find in Atlanta. Plus, dance the night away, eat, drink and be fabulous at the “You Look Wonderful Tonight” party…watch models strut their stuff while you enjoy a cool beverage and a bite to eat at the Style Runway Fashion Show. Learn a few things about “Prom Stats, Styles and Sales” at the TeenPROM and Seventeen Prom Magazine Seminar…you might even drive home in a 2010 red Ford Mustang from a drawing sponsored by Faviana. See you in Atlanta!
Always Something Special at the Special Occasion Market
New lines are committing to market daily, so expect a great show. Remember the dates for special occasion permanents and temporaries (Floors 5 and 10) are August 20-24, 2009 (Thursday – Monday).
Mark your calendars for Market events!
You Look Wonderful Tonight
Opening Night Prom Party
Friday August 21, 2009
5:30pm
Floor 5
Style Runway Fashion Show
Featuring more than 500 of the hottest styles
Saturday, August 22, 2009
6pm Reception
6:30pm Show
15th floor, Fashion Theatre
Gearing up for the Nation’s Largest Special Occasion Market
The next Apparel Market is rapidly approaching with only one month until the National Prom and Special Occasion
Market, featuring two full floors of special occasion product. Atlanta Apparel is anticipating a record-breaking Style Runway Fashion Show this August, which will feature looks from Mary’s Bridal, Precious Formals, Emerald Bridal and P & B Systems–all four presenting sponsors.
Plus, don’t forget the prom opening night party on Floor 5 Friday, August 21. Atlanta Apparel adds exciting events and new lines each week, so visit the AmericasMart website to keep up with what’s happening at Market.