The Runway is HAUTE at Atlanta Apparel

MorrellMaxieThe Nation’s Largest Prom Market begins in just a few short days! Don’t miss the biggest fashion show of the year, Haute for Prom, as Atlanta Apparel presents the world’s top special occasion designers in one fabulous evening. Taking place on Thursday, August 18 at 6:30 p.m. in the atrium LOUNGE on Floor 2, Haute for Prom will spotlight the latest styles and trends for Prom 2012.

Taking center stage are four featured sponsors. Platinum Sponsors Mac Duggal and House of Wu along with Gold Sponsor Karishma Creations and Silver Sponsor Morrell Maxie, will highlight collections of prom, bridal, pageantry, homecoming, Quinceañera and social occasion and accessory designs opening the show with their newest collections. Plus, there will be dozens of more names to see throughout the evening

The style spectacular doesn’t stop there! The Style Runway Fashion Show featuring Holiday and Resort takes over the catwalk on Friday, August 19 at 6:30 p.m. Buyers are invited to join us for complimentary cocktails, flatbread pizzas and free giveaways prior to the fashion show beginning at 5:45 p.m.

Can’t make these shows? Check out the Daily Strut fashion shows taking place in the Atrium Lounge at noon & 3 p.m.

For more details on the events throughout August Market please click here.
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Whose looks will be strutting down the Haute for Prom runway?

  • Decode 1.8
  • Fashion 1001 Nights by Nina Canacci
  • Helen’s Heart
  • House of Wu
  • Issue
  • Jasz Couture
  • Jim’s Formalwear
  • Joli Prom
  • Josh and Jazz
  • Jolene by Josh and Jazz
  • Karishma Creations
  • Kathy Ireland Weddings by 2Be
  • Kiss Kiss Formals by PC Mary’s
  • Lil’ Allie Girl Designs by Becky
  • Liz Fields/Starlet
  • Love 16 by Enzoani
  • Mac Duggal
  • Macis Design
  • Milano Formals
  • Morgeez Prom & Pageant
  • Morrell Maxie
  • Mystique Prom by Bonny Bridal
  • Nicole Bakti
  • Night Moves by Allure
  • Evenings by Allure
  • Nika
  • Rina di Montella
  • Riva Designs
  • Shimmer by Bari Jay
  • Bari Jay Bridesmaids
  • Sweetie Pie Collection
  • Tip Top Kids
  • Tuxedo Central
  • Zcreationz

Try Something New this Season: Vegan Leather Handbags

abeje-sneed-1659Alternative leather Handbags in vegan leather, industrial felt, waxed cotton and faux fur have walked the Atlanta runway. Howver, finding non-leather US-manufactured handbags is difficult. Many designers claim to use “GREEN” materials but leather tanning involves multiple toxins and is NOT an eco-friendly material. Previously, alternative materials were even worse. New handbag materials include: Industrial felt, waxed cotton, vegan leather (Non-PVC bio-degradable urethane) and organic fabrics. When seeking the real deal, ask to see material certifications when you talk with exhibitors – true Eco-Fashion designers certify materials for all of their products. All organics should be GOTS certified to insure they meet Global standards. 

There are additional ways in which designers and manufacturers can approach the eco-fashion trend including: designing with eco-friendly materials, creating zero-waste manufacturing methods (or patterns), analyzing alternative power sources for manufacturing process and identifying local distribution options for lowering the carbon footprint of fashion products. A few accessory companies, such as Fibre Arts Design,  Palo Alto, CA have adopted many of these eco-friendly practices for their handbag line. For instance, they design and cut zero or low wasted patterns for manufacturing to lower or eliminate the waste in the manufacturing process. Many items are actually constructed using fabrics rewoven from cutting room waste. In addition, all the power for Fibre Arts Design is purchased from Wind and Solar power sources. Many communities have begun to offer these “green” or alternative power options to businesses. It may cost more to purchase green power, but the result is a lower carbon footprint product. In addition, Fibre Arts is in discussion with some Atlanta folks to explore setting up an eco-friendly manufacturing plant on the east coast to offer even lower carbon footprint shipping options to retail partners in the Eastern US.

Find out more about Wo and Fibre Arts Design studio here:

Plus, be sure to visit Fibre Arts Designs at their booth in Premier on the 2nd Floor, booth #2-114.

Icing on the Cake: “Bundle Up” for Greater Profits

TJReid2(I was inspired to do this article after visiting my daughter’s store, RUBY,  where I noticed how many little items she had tied together with ribbon as a “set.”  There were several bracelets together, panty packs of two, three or five, a package of three tees, etc.  The pricing was even numbered like $10, $20, etc. and as a shopper I could realize how quick and easy this choice could be. It seemed especially effective for the Valentine shopping season in progress.  The more I thought about it, the more I felt the need to share “bundling up” for better profits with each of you!)

All of us enjoy a sweet deal, by just like icing on the cake, it can be overdone.  Bundling is a delicate blend of ingredients that:

*Sweetens the deal for your customers
* Increases your average sale
* Boosts your employees’ productivity
*Reduces your risks

If you are considering bundling, ask yourself these questions:

1) What are some of the challenges shoppers face in buying clothing
Some folks are color blind or have no fashion sense. They are in a hurry and forget to buy the related purchases they need. They long for help in making    decisions.  A bundle is already combined and ready – no choice.

2) What can I bundle together to make life easier for my customers?
Shoes and Handbags
Assorted Accessories that mix/match
Hosiery for the outfit
Socks for the shoes
Tees with Jeans
Tops w/suits
Slippers with robes
Panties with bras
7 panties (one for each day)
Basic tees set (red, black, white)
Lip gloss and mirror
Gloves & scarf
Anything that makes sense together or fills a need!

3) What benefits would buyers gain from bundles?
Customers would save time, whether shopping for themselves or a gift, they would find things easier. A bundle usually adds more versatility and functionality to a wardrobe by mixing and matching. Shoppers usually think a bundle is a better deal and they feel good about saving.

4) What benefit would the retailer gain from this?
Total sales should increase. Multiples units would be sold. Customers would appreciate the creativity and novelty of the combination.
Employee’s productivity should go up because they will generate more sales dollars per customer.

Look around, what goes together as the perfect bundle in your store?

Learn even more and be further inspired at TJ’s seminar at the Apparel Market on Saturday, April 2 at 10 a.m. She’ll get you excited about driving traffic through promotions and contests. More information on her seminar and full lineup of events can be found here.

More on bundling can be found in “Pricing for Profit” by Dale Furtwengler, available from

Atlanta Apparel Sets the Stage for 2011 Retail

Feb11_LogoWith the finishing details in place, Atlanta Apparel gears up for the New Year’s first Apparel Market, kicking off tomorrow, Feb. 3. Poised to welcome thousands of retailers, Atlanta Apparel is featuring the hottest trends of the upcoming seasons in women’s, men’s and children’s apparel with a special focus on Accessories.

As this year’s hottest category, accessories have gained the spotlight at Atlanta Apparel. These products that sell—and fast—will dominate Market. Supporting this trend is an educational seminar with forward-thinking speakers tapped to address how and when to add accessories and shoes to your business.  Accessories are crucial for a successful product mix, and this Market, Atlanta Apparel raises the stakes in variety of product offerings with hundreds of lines in jewelry, handbags, watches, belts and more–in styles fit for every buyer. IMG_9419

Plus, don’t miss the Daily Strut Fashion Shows, taking place every day at noon and 3 p.m. These mini-runway events highlight the premier trends of Market and support Friday night’s Style Runway Fashion Show, taking place at 6:30 p.m. on Floor 2.

Atlanta Apparel is your destination for trends, events, education and fun for the upcoming retail season. Prepare to be immersed in the fashion forward excitement tomorrow, Feb. 3 beginning at 11 a.m. with a Light-Up Lip Gloss Giveaway!

To read the entire Market release, click here.

Find Market details here.

Judith March Exclusive Sponsor of February Atlanta Apparel Style Runway

jm_logo_02Atlanta Apparel houses the industry’s most sought-after designs and lines, attracting retailers from around the nation. This week, at the first Atlanta Apparel Market of the year, taking place February 3-7, 2011, top manufactures and designers will debut the newest trends in accessories, shoes, women’s, men’s and children’s apparel.  To showcase the styles that will soon be seen in stores across the nation, Atlanta Apparel will feature The Style Runway fashion show, exclusively sponsored by Judith March.me_37d-10Whimsy_f

As the headlining sponsor of Style Runway, Judith March will take center stage and open the show with its new lines by designer and creator Stephanie Nichols. A returning sponsor, Judith March will debut its spring 2011 collection of breezy new pieces with unmistakable patterns and fresh styles.

It all happens on Friday starting at 6 p.m. in the atrium. Don’t miss it!

To read the entire release, click here.

For more information about the upcoming Market, click here.

Visit for more details on this hot designer and new lines.

Strong Showing at the October Atlanta Apparel Market

IMG_9536The October Atlanta Apparel Market kicked off Thursday, Oct. 14 and continued through Monday, Oct. 18. The Market showcased spring 2011 women’s, men’s children’s, apparel and accessories and  introduced dozens of new lines in all categories.

Newly featured this Market was the exciting category for swim and resort called SPLASH. Exclusive to the October Market, the category was located on floor 3 in the Market Temporary booths.

The Daily Strut, a fashion show that took place every day during Market, showcased the latest fashions that buyers could purchase at Market.

As retailers shopped for the latest trends and styles, they looked to fashionista sales reps and designers like Alessandra Chu from Ya Los Angeles for trend advice such as, “A lot of ruffles are still in [as well as] the rompers and maxi dresses” and “spring dresses are still hot” from Judith March.

Friday night’s fashion show brought buyers from the entire Market to the floor 2 atrium for the premier event: The Style Runway Fashion Runway Show featuring Canada’s Montreal Collections. As the headlining sponsor of the show, Montreal Collections showcased 30 looks from the spring 2011 collection of renowned designer, Samuel Dong. The show also included the spring 2011 collections of 20 different Montreal ready-to-wear manufacturers and additional lines from participating AmericasMart exhibitors._MG_3135

The Market brought all the hottest spring 2011 trends together for one exciting weekend of fashion. And, it was all captured on video. Be sure to check out the highlight video, where we spotlighted the Market’s most exciting features, spoke with designers and retailers and explored our campus at its peak brimming with products and buzzing with the anticipation of the upcoming season. To view the video, click here.

Don’t miss the largest apparel market on the East Coast, the nation’s largest special occasion market and the largest resource for apparel, shoes, accessories and fine jewelry. Mark your calendars and start making plans for the next Atlanta Apparel Market, Feb. 3 – Feb. 7, 2011!

For more information, click here.

October Market Off to a Great Start

OctshowThe October Atlanta Apparel Market threw open the doors on Thursday and welcomed retailers from around the nation. This Market retailers are looking for immediate fall and the hottest trends and lines for Spring.

The energy at Market was high on day one with exciting events and the opening day of the new swim and resort category called SPLASH on floor 3.

The Daily Strut, which takes place everyday at 11 a.m. and 3 p.m., has highlighted the styles retailers can find right now during Market.

Plus, the Friday night hit, the Style Runway fashion show, drew crowds from every floor of the building. Everyoneoctshow gathered in the atrium on floor 2 to watch the show featuring Montreal Collections. And, Montreal Collections featured one of their hottest designers, Samuel Dong. Samuel Dong presented 30 outfits from his Spring 2011 collection, followed by other Montreal lines. For the show’s grand finale, other Atlanta Apparel exhibitors and designers showed their lines and collections after the debut of Montreal Collections.

And, there’s still more to come. It’s only day two of Market! Be sure to experience all at the last Market of the year!