Simon Chang: Fashion and Hope

SChangAs Atlanta Apparel’s featured designer for the Montreal Collections Fashion Show, Simon Chang debuted more than just fashion, he inspired hope. 

“It’s our industry’s responsibility to excite people,” said Chang in an interview with GlobalAtlanta.com. “I think we send out a message of hope.  We’ve got to get out of this depression mood.” 

Click here to read the full feature on Simon Chang on GlobalAtlanta.com

Reality Check with Jonathan Kayne

kayne2Jonathan Kayne is no stranger to reality television or Atlanta Apparel. Here is the most recent scoop from Kayne himself:

Kayne’s TOP special occasion trends
Prints – Playful prints and colors have fully saturated the market
Cocktail – Fashion forward pieces that you can wear for more than one occasion
Oversized flowers and bows – using different fabrics, draping and textures to create flower and bow motifs

Kayne’s TOP summer trends
Romantic – Soft, sweet,  romantic and feminine, with a soft and simple side
Color – Soft colors and simple lines, muted colors are fading and soft colors are emerging

Kayne on Inspiration
Kayne uses the female form to draw inspiration. He believes in clothing that comes alive on the female form, which is both sexy and feminine. Growing up with 5 sisters he learned the importance of exaggerating shape.

Kayne on why he chose to be on reality television again
Kayne has always been enamored with television. He grew up watching his heroes on television and in country music so what better way to emulate than be the star of his own reality.

Kayne on Gown Crazy versus Project Runway
Kayne admits the biggest difference between his reality television projects is being free of the attitudes and egos that come with Project Runway. However, this also means more pressure, as he is the ring master of his new show Gown Crazy, and this time the prize is building a reputation and a career.   

Top 3 reasons to watch Kayne on TLC
Hysterically Funny – Kayne admits to brilliant editing but he also says that he really is living the life as the character they portray him to be
Feel good, light-hearted show
Suspense – Can he get the work done in time? (Project Runway anyone?)

I know I can’t wait to watch! If you missed Kayne in the Wow! Showroom during Market, you can catch him on Gown Crazy on TLC.  It will be airing October 30 at 10 p.m. and again October 31 at 12:00 p.m.

ABCs of Children’s Retail

lucas-octLongtime AmericasMart Atlanta exhibitor Larry Lucas led a panel discussion on Saturday to help retailers with everything from upcoming trends to basic business practices. Joined by St. Simon’s, Ga.’s Diane Bailey of The Bailey Boys and Nancy Jackson of the Sugar Plum Tree in Perry, Ga., Lucas offered his invaluable insight into running a successful children’s retail shop.

Here are a few highlights of the discussion:

  • Look for gray to replace brown as the neutral; buy plenty of bright, bold color for spring and summer.
  • Consumers should look forward to sales as special, must-attend events. If you want to have sale merchandise all the time, make sure to place it at the back of the store. You can get away with not putting basics on sale – people need to buy those anywhere. Use sales to move seasonal or higher-end merchandise.
  • Diversify your product mix. Post-baby shower; birthday gifts and tweens are hot market segments so make sure you can accommodate customers looking for all those. Make your store a known destination, a surefire go-to for busy parents who need great gifts as well as items for their own kids.
  • Use gift wrap as a strong marketing tool. It doesn’t have to be expensive to be showy and effective. Use gift bags and lots of fluff with a big ribbon – all imprinted with your store name and logo – to create an impressive gift with little investment on your end. Customers like the perceived extra effort and added value, and it’s an ongoing advertisement for your store.
  • Use tools such as birthday clubs and custom postcards to drive traffic throughout the year. And, make sure your store is on Facebook with a fan page so you can continually communicate with your customers – free!

Fashion Show-Offs

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All day, every day, Fashion is center stage at the October Apparel Market. Fashion shows take place in different areas of the Market throughout the day each day. The latest contemporary men’s and women’s styles are the focus of twice daily shows in the Floor 2 Atrium, while the kid’s walk the walk on Floor 13. Saturday night is all about the latest styles at the big event – the Style Runway on Floor 15 in the Fashion Theatre. No matter who or where, buyers continually have the opportunity to view showcase style at Market!

October Fashion Show Schedule

It’s all about style at October Apparel Market in Atlanta. To check out some of the hottest looks, fashion shows staged throughout the day on Friday, Saturday and Sunday feature fashionshow3_150product ranging from contemporary looks to chic bridal attire to some of the most stylish kid’s looks anywhere.

Here’s the full fashion show schedule:

Friday, Oct. 16:

  • 11 a.m. and 3 p.m. – Fashion Center Stage featuring Spring 2010

Floor 2, Atrium

  • 4 p.m. – Vow to be Perfect

Floor 10, NW quadrant

Saturday, Oct. 17:

  • 11 a.m. – Fashion Center Stage featuring Spring 2010

Floor 2, Atrium

  • 11:30 – Fashionably Young at Heart

Floor 13, NW Quadrant

  • 3 p.m. – Fashion Center Stage featuring Spring 2010

Floor 2, Atrium

  • 6 p.m. – Style Runway sponsored by The Montreal Collections, featuring Simon Chang

Floor 14, Fashion Theatre

Sunday, Oct. 18

  • 11 a.m. – Fashion Center Stage featuring Spring 2010

Floor 2, Atrium

  • 11:30 a.m. – Fashionably Young at Heart

Floor 13, NW Quadrant

  • 3 p.m. – Fashion Center Stage featuring Spring 2010

Floor 2, Atrium

The Lunch Rush: Special Boxed Fare Available During Market

When you’re rushing around to appointments, trying to cover several floors each day, it’s tough to find time to grab lunch. To make it easy – and inexpensive – boxed lunches will Oct09_BoxLunch_24x36be available for Apparel buyers each day from October 15-19.

Stop by the kiosks on Floors 5 and 9 of Building 3 from 11:30 a.m. to 2 p.m. to get yours for only $4. Boxed lunches include a sandwich, one piece of whole fruit, a bag of chips and an 8-oz. bottle of water.

Free Parking Saturday and Sunday of October Apparel Show

Oct09_FreeParking_28x44From the moment you arrive in Atlanta, we care about your total Apparel Market experience. That includes travel, events, order-writing — even parking. The first 400 Apparel Buyers to arrive at the Parking Lot at 260/270 Spring Street on October 17 and October 18 will receive FREE parking for the day.

Here’s how it works… When you enter the parking garage, take a ticket and tell the attendant you are an Apparel Market buyer. If you are one of the first 400 arrivals, you’ll receive a free coupon. When you leave the garage, present your parking ticket along with the free coupon and your buyer badge to the attendant.

Free parking is only available on Saturday, October 17 and Sunday, spring st garageOctober 18 — with the coupon. Please remember that no overnight parking is allowed, and the garage closes at 10 p.m.

The Men’s ROW in Premiere Temps

Men’s apparel is one of the faster growing segments of the industry with a range of styles and demographic options. October Apparel Market is only weeks away, and we’re excited to announce our new men’s area in Premiere Temps called ROW 700!

More than 20 of the best men’s lines in the business will be in Atlanta. ROW 700 will be on Floor 2 with the Premiere Temporaries, near the open side entrance.

Check out some of the most interesting options in menswear – in October in Atlanta.

What Women Want – For Spring 2010

olsen

Olsen Europe

When you hit the Atlanta Apparel Market in October, there are several key items you should look for to ensure your customers look great for Spring 2010.  Ethnic pieces featuring natural fabrics, snake and animal prints with Indian and African inspirations are still hot. Green – the concept, not just the color – are still popular. Look for dip-dyed effects, organic cottons and crushed fabrics. And look out Madonna, ’80s inspired pieces are back with everything from preppy looks to skinny denim and oversized tops.

Olsen Europe

Olsen Europe

All the concepts feature some neutrals – primarily white – but also look for navy, cloud blues, aqua, butter, cerise, mushroom, green and lilac.

Your customers will be looking for these pieces to fill in their spring wardrobes, so make sure they’re on your shopping list at Market: Boyfriend jacket cardigans

Babette

Babette

  • Voluminous, wide-leg pants
  • Ankle-grazing pants
  • Draped tops
  • Embellished tops
  • Fun dresses
  • Lizard “animal” prints
  • Mad for plaid
  • Walking shorts
  • Colored denim
  • Art-inspired prints
  • Day-to-evening looks
  • Cropped jackets

Exclusive High Museum Exhibition Preview

HIGH_logo

On Friday October 16, the High Museum of Art will open its doors to the John C. Portman Art & Architecture Exhibition for an exclusive preview only for guests of the Atlanta Apparel Market.  (http://www.high.org/main.taf?p=3,2,1,15,1) We’re thrilled to be able to share this exceptional exhibition with our Atlanta Apparel Market attendees.

The exhibition, which showcases Portman’s 50 year career in art, architecture and design, provides insight into his invaluable contribution to the city he calls home, as well as his critically acclaimed work around the globe. While many buyers are intimately familiar with AmericasMart Atlanta, Portman is also responsible for other Atlanta landmarks including The Peachtree Center and The Hyatt Regency, among others across the country and around the world.

The High Museum of Art together with the Atlanta Apparel Market want you to be the first to experience this landmark exhibition. Exclusive entry to the John C. Portman Exhibit, complimentary Italian hors d’oeuvres and drinks will be available to our guests from 6-9:30 p.m. Friday night. Additionally, guests are welcome to visit The High’s weekly Jazz Night and other exhibitions including Alex Soth and the highly anticipated Leonardo da Vinci: Hand of the Genius Exhibition.

Complimentary shuttle service departs in front of Building 3 at the corner of Spring and Harris streets and runs continuously throughout the evening.

Admittance is limited to 500 guests; please contact ACheek@americasmart.com for further details.