Experience All of Atlanta While at Market

Atlanta-skylineOctober is less than two weeks away. Are you ready for Atlanta? Do you have plans in between walking the floors and writing orders? Let us help you with the decision making on where to stay, what to do and most importantly where to eat!

We have enterntainment and food recommendations, the Top 50 things to see/do in Atlanta, what’s happening in October in Atlanta and more! Check it out and start making plans before you arrive. Click here and enhance your Atlanta trip!

If you want to wait until you’re at Market, we can still help! Just go to the registration lobby on the second floor and look for the “experience Atlanta” booth. We’ll have brochures and information on all the fabulous things to see, do and eat in Atlanta.

Atlanta is just around the corner for you! Start thinking about what you’re going to do while you’re here.

October Market Turns it Up with New Lines

apparellistingimages-newThe October Atlanta Apparel Market is just around the corner, and it’s packing in the lines! The apparel team has been hard at work securing the best lines and the biggest names that you want to see. It’s all here…contemporary, young contemporary, shoes, accessories, special occasion, swim and much more!  You won’t want to miss it!

Want to know who will be here and who’s new? Find out the featured new lines here.


montreaAtlanta Apparel will once again have the honor of featuring Montréal Collections as the headlining sponsor of the October Atlanta Apparel Style Runway Fashion Show. And, to top it off, Montreal Collections will be celebrating its 10th anniversary in Atlanta. To highlight this monumental anniversary, Montréal Collections has a few surprises planned for the show, including spotlighting renowned designer Samuel Dong.

Samuel Dong will present 30 outfits from his spring 2011 collection. This Montréal designer, originally from China, is famous for his creative and artistic designs, whose inspirations come from nature. His magnificent masterpieces featuring elaborate fabrics, embroidery combinations and big ruffles will take center stage at the show.samdong

Montreal Collections Style Runway is set to take place on Friday, October 15 at the October Market. The party begins at 6 p.m. with a cocktail reception, proceeded by the debut of Samuel Dong’s collection, along with 20 other Montreal designers, at 6:30 p.m. It all takes place in the atrium.

Plus, there will be a cocktail reception after the show in Samuel Dong’s showroom: Diane and Alan – 11-N-106.

Be sure to not only make it to the fashion show, but also the pre- and post-parties!

For more information on the fabulous designer, visit. www.samueldong.com.

To read the entire release and get more details on all the designers, click here.

Embracing the Latest Technology

Amdist Saturday’s busy Market day at Atlanta Apparel, more than 40 buyers took time to attend a seminar to learn better business strategies, using available technology tools. Sal Macaluso, CEO of eFashionCentral.com, an internet marketing program used by more than 200 full-service specialty stores, presented a look at using the latest technology as a pathway to sales success.

First umderstand that establishing a social network doesn’t ensure marketing success. As with any other strategy, you have to actively engage your customers for it to work. In other words, just having a website, a Facebook page, etc. doesn’t mean you’ll gain business. You have to look at these as tools as any others – they’re tools and should be used to carry out an overall plan.

According to Macaluso, if you’re going to implement a social networking campaign, you must:

1. Develop a strategy that will get you started including identifying business objectives and determining tactics such as creating connections with customers and vendors and creating valid discussions to drive interest.

2. Know your customer  and use that knowledge as the basis for your content. Basically, talk about topics they want to know about to capture their interest.

3. Be real, be sincere. Be honest in your intentions and sincerely convey truths about your business. Create a professional presence that showcases relationships and capabilities. Social web participation should be part of what your company is, not an “add-on” element.

4. Monitor, measure, feedback loop. This can be time consuming and requires a strategy but it can be as simple as being aware of what people say on your site.

5. Content! Content! Content! Remember that you are an expert and have access to a wealth of information you can offer to your customers. Use the opportunity to discuss specific styles and lines you carry when discussing overall trends.

You must have a viable presence on the major sites: Facebook, Twitter, YouTube, MySpace, LinkedIn and a blog but you also should explore local sites and others such as Flickr, Slideshare, Yelp and Friendfeed.

There are a wealth of tools out there to use to build your business. To capitalize on them, you have to be active and ontop of what you’re communicating and what others are saying about you . This is a tremendous opportunity for the industry to reach customers where they spend time and make decisions. Don’t be let out of the discussions!

Prom and Pageant are HAUTE in Atlanta


Atlanta has long been known as the epicenter of prom and pageant fashion, and the 2010 Market runway show exceeded expectations. Thursday night’s Haute for Prom runway fashion show showcased a stunning array of gowns to suit any style.

plusFeatured sponsors Mac Duggal, Alfred Angelo, Kiss Kiss Formal by Mary’s and Dana Mathers, along with silver sponsor Terani, presented collections of prom, bridal, pageantry, homecoming,little Quinceañera and social occasion and accessory designs opening the show with their newest collections. The complete runway show featured more than 350 gowns.

From sequins and feathers to ruffles and lace to chiffon and satin, the word of the evening was diverse. Slim and sleek or full and flowing. Rows of ruffles or sexy cut-outs. Saturated color dominated along with creative prints. Sassy short styles and the short skirt with a flowing overlay offered options for those looking for something beyond a traditional long gown.  

dualSeveral designers showed designs specifically created for larger sizes, since not ever prom-goer or pageant participant is a size 4. Always crowddude favorites, the little princesses strutted miniature ball gowns as well as ballerina styles. Looks for the guys ranged from traditional to two-tone to softer gray.

With hundreds of lines to choose from, there are selections in Atlanta that will thrill the prom-goers and pageant queens in any town with showstopping style. Visit the showrooms and temps to find just the right ones to make your store THE place to shop in your area.

Smart Car Giveaway

xcitecarIt’s an endless supply of major giveaways at Market this weekend! The Smart Cars outside of the apparel building are going to three lucky prom or bridal retailers* this Market, thanks to Xcite! Xcite is giving one car away a day Friday-Sunday. The drawing will take place daily at 5:30 p.m. in their showroom, 10-S337. Prom and Bridal retailers, don’t miss out on the chance to drive away in a brand new Smart Car!excitecar


*Must be prom, bridal or special occasion retailer to enter

AmericasMart is not affiliated with Xcite or the giveway.

The Prom Floor is Already Jumping

promday1The Atlanta Apparel August Market featuring the Nation’s Largest Prom Market is set to swing open the doors tomorrow for the official start, but the prom floors are already buzzing. It is apparent as you walk the floor on 10 that business has already started, with fashion shows, meetings, modeling and papers flying. Showrooms are open and ready to welcome all buyers.

The excitement of the largest prom market began earlier this week with the arrival of the “prom books,” which brought dozens of special occasion buyers from around the globe. The energy they came to Market with is only going to increase as the weekend nears and more buyers arrive and all temporary booths and showrooms open. This is one Market you don’t want to miss!

More information about Market and all the chic fashion shows and events can be found here.

If you’re already in Atlanta, grab an Apparel Guide for all the important details!