Parasuco Jeans Headlining Style Runway Fashion Show

FashionShow1June is quickly approaching which means Atlanta Apparel’s Style Runway fashion show is just around the corner! There are so many events going on at the June Market you won’t want to miss. Here is your chance to sort through an amazing selection of apparel. The fashion show will be presented by Canada’s Parasuco Jeans as the headlining sponsor.

Trends showcased during the Style Runway fashion show by Parasuco Jeans include chic new styles for fall and early holiday season. Parasuco will open the fashion show by presenting lines from the women’s, men’s, children’s anFashionShow2d accessory categories. Plus, after Parasuco’s collection you can see a showcase of the trends and featured lines premiering at Market.

Come to the daily fashion shows at 11 a.m. and 3 p.m. in Floor 2 Atrium, take part in fabulous giveaways and try to catch the beer and wine cart throughout Market! Don’t forget to stop by THE LOUNGE in the Floor 2 Atrium at 6 p.m. preceding the Style Runway fashion show at 6:30 on Friday, June 11 for a cocktail reception!

More information on the Style Runway fashion show can be found here.

Events and Seminars Offered Throughout June Market

Events_Seminars1Not only is June Market filled with fashion and fun, but Atlanta Apparel is offering educational advancement through retail seminars presented by business practitioners for apparel buyers who want to enhance their business and increase sales. The seminars offered during June Market are the following:
Retailer’s Survival Kit Breakfast Seminar: Managing Budgets, Cash Flow and Inventory
A group of Retailers from Southeast,will share their personal tips and experience to the seminar to enhance buyers. This will be a panel discussion and open-topic Q /A seminar discussing what you really need-to-know about maintaining budget, watching cash flow and controlling inventory. June 11, 9 a.m. – 10 a.m., Building 3, Floor 8, Buyer’s Lounge Room 8-E-316.

The Rights of Retailing
Presented by T.J. Reid, editor of Fashion Advantage, will help you define the five rights for running a successful business. The five “P” words Place, Product, People, Price and Presentation, will each be defined. Attendees will each receive a free copy of T.J.’s book, “What Mother Never Told Ya About Retail.” Coffee, Doughnuts and Door prizes will be offered. June 12, 9 a.m. – 10 a.m., Building 3, Floor 8, Buyer’s Lounge Room 8-E-316.

Other events you won’t want to miss out on throughout Market include The Daily Strut fashion shows in Floor 2 in THE LOUNGE, TOTEally Fabulous tote giveaway for buyers on Floor 3, a wine & beer cart—only if you can catch it! And, don’t forget about the complimentary cocktail reception at 6 p.m. preceding the Style Runway fashion show on June 11 at 6:30 p.m.!

More information on events and seminars during the June Market can be found here.

Charleston Fashion Week Begins, and We’re There!

CFW-logo.purple.artinstitute 1Lights, Camera, Fashion! Charleston Fashion Week kicked off Tuesday night with the Emerging Designers Competition and we were there as sponsors! The collections ranged from Childrenswear to Ready-to-Wear. Highlights included childrenswear designer Barbara Beach who showcased impeccably made kids clothing with adorable children in jackets, shorts and dresses.  Chelsie Ravenell showcased men’s and women’s ready-to-wear with incredible attention to detail and exquisite designs. His prep-inspired looks ranged from bow ties to cargo shorts. Larika Page was inspired by old world details and presented a fabulous line with tulle details. Jamie Lin Snider presented her spring collection with full on feminine details complete with matching pink pumps on all her models. 

Emerging Designer finalists were chosen last night and include Barbara Bush, Larika Page, and Jamie Lin Snider who will all compete in a final design challenge. A final winner will be chosen on Saturday night and the winner will be featured in a temporary booth at the April Atlanta Apparel Market!

The featured designer, Project Runway alum Gordana Gehlhausen, closed the show with a fabulous presentation of her Fall 2010 runway collection.  Her designs included beautiful knits, ring details, sweaters and jackets. Her color inspiration included black, purple and greys.  

And the week continues! Stay tuned for more CFW updates!

AMU Guest Blogger Peggy Johnson Spills on Survival Strategies

peggy-head-shot-medI often refer to a quote by Helen Keller’s teacher: 
“I came to teach, but I stayed to learn.”  That describes every class I have ever taught, every fashion show I have done….and more.  I have always found frontline decisions and experience to be the most valuable…along with sage advice from our sales reps…that give us insider tips on survival.  I always look forward to market to pull me up out of the fray of my  everyday retail life to re-focus in a beautiful and caring market atmosphere… reviewing the designer’s current offerings (while searching for some “new” to add to the mix). 

But something keeps us going.  It’s the smile of a satisfied customer who received rave reviews at last night’s reception for her company…or on her cruise. A “where did you get that gorgeous outfit?” goes a long way!

One of my current favorites from a forever customer while at the airport in LondonEngland….A very gentile English lady came up to me and said “Would it make you mad if I threw you down on the ground and snatched your jacket?  I just love it!”

Laura smiled and said “It probably would, so why don’t I just tell you where I got it.” You couldn’t make that one up!

Our survival strategies seminar covered many diverse directions gleaned over the years, including:

·          Fashion Show Production, made easy and profitable

·          Closet Makeovers

·          3 X 5 Wardrobe Plan

·          Packing Checklists for Planning Travel wardrobe (For men and women)

·          Conducting Fashion Seminars

·          Publicity opportunities you may not have realized were there.

·          Question and Answer portion

There is always more from where that came from. Find out here: http://www.petuniapatch.org/

Peggy held a seminar at the Atlanta Apparel Market this past weekend.

New Temp Changes at Market, Starting Today!

scarvesJanuary Atlanta Apparel Market starts today!! We are so excited to announce new changes to the temporaries on Floor 3. The 3rd Floor will now feature Ready To Wear, Accessories, and Shoes. Make sure to stop by and check out all the new product and new lines to Atlanta Apparel. 

Also, plan to attend the Grand Opening Cocktail Party on Friday January 22 at 5 p.m. to enjoy a one of a kind cocktail and shop the new additions to the 3rd floor.

AMU Speaker Alison Ilg Tells how Social Networking is Another Opportunity for Connecting with Customers

AI HeadshotMore and more businesses are using social networking as communication tools. Facebook, Twitter, YouTube and others are all great ways to tell your customers more about you, and your store and products. Social networks are also a way to create relationships with customers and give you another touch point.

But, where do you start? The best way to approach social media is to first determine which networks are your customers or potential customers using. Ask your customers if they have Facebook page and how they use it? What’s their Twitter name? What’s the last video they watched on YouTube?

You can also search their names on Facebook and topics on Twitter via Twitter Search.

Then, set up a plan and start using one network. For example, set up a Facebook fan page and use it to promote the same messaging you would promote via advertising or public relations efforts. Bring you and your store’s personality to Facebook with pictures, words and style. You can pre-plan your messaging a few months out. Provide tips and information your customers can use.

Have fun with it. Ask your customers if you can take a picture of them trying on the newest spring dress and post it online. They will tell their friends about it too. Or you  could encourage customers to take their own pictures and post it on their Facebok pages.

Go to Google or Bing and search topics you want to know more about. You’ll find articles, blogs, websites, free webinars and more about Facebook and other social networks. I’ve been in communications for 20 years and this is first time I’ve seen such an abundance of information and sharing. 

As I am writing this article I checked my Twitter account and found these two articles being promoted by social media people I follow. Look at

http://www.nytimes.com/2009/11/12/business/smallbusiness/12guide.html?_r=2&ref=business  for tips for small businesses or look at  http://mashable.com/2010/01/18/better-social-networking/ for more tips.

Find out more from Alison at her AMU presentation at the Atlanta Apparel Market on Friday, January 22 at 10 a.m.

Accessory & Shoes Lineup on Floor 3 for January Market

goldjewelryJanuary Apparel Market is just around the corner, and we are excited to announce our accessory, shoe and impulse buyer lineup! This is the first Apparel market of 2010, and we will officially launch spring & summer product. We have made some big changes for January including combining accessories, shoes, and ready to wear on Floor 3. We have great new lines along with our senior exhibitors all on one easy to access floor! Check out the listing on our site.
Click here to see who will be  showing in Shoes & Accessories this January!plasticshoes

Happy Shopping!

Spring into January with Young Contemporary

ycfashYoung Contemporary has a new focus this January: Spring! As a direct result of retailers buying closer to seasons, lines will focus on Spring 2010 collections.

A sampling of lines represented in January include: Esley, Freeway, M. Rena, Nina, PZI Jeans, Wish Collection, Yahada, and more. Make sure you keep checking the blog for continuous updates on new YC lines for January.

January 2010 Atlanta Apparel Market dates are:
Permanent Showrooms:
Thursday, January 21-Monday, January 25

Temporary Exhibits:
Friday, January 22-Monday, January 25

Guest Blogger Alison Ilg Talks Social Networking

AI HeadshotI enjoyed speaking with buyers at the October Atlanta Apparel Market about how social media can help their businesses. Social Media tools like Facebook, Twitter, LinkedIn and YouTube can help store owners engage and build relationships with customers. Good social media success stories include Zappos, Will it Blend and Fabrik Atlanta. Remember the rules you learned in kindergarten… listen first, be polite, be yourself and share. Well, the same apply to using social media tools.   

Did you miss Alison’s seminar? That’s okay! The notes are right here.

From Top to Bottom, Accessories Sell

It’s no secret that accessories are one of the best options in a tough sales market. They turn quickly with higher margins. Shoes sell in any season – especially trendy looks. Look for interesting options to complement your apparel lines or add new lines to drive impulse buys. Options abound to suit every customer profile in October in the Temporaries on Floor 5.

Jackson stone UPemCheck out all the lines for Accessories and Shoes: Abel Trading, Aerosols, Alegria, Amo by Amanda, Anthony Alexander, Artistic Expressions, Athena Alexander, Bamboo Style, Bass Lakota blackemFootwear, Barrett House, Bed Stu, Bonnie Leigh Accessories, Bronx & Diba, Brown Shoe Company, Fergie, Caro’s Jewelry, Ken’s Handcrafted Jewelry, Cheng’s Boutique, Clay Cox and Assoc., Consolidated, Crown Pearls, Cugly, Dia Lynn Jewelry, Ethel & Myrtle, Eye Design, Fashionatia, Frye, Honey Bee Ftwear, Italian Shoe Makers, Izabella, Jack Roger Shoes, Jamie Lynn Designs, Jazzd, Jim Luckie, Jimmy Crystal, Josephine in Vegas, Kelsi Dagger footwear, Koolaburra, Lalo Treasures by African Express, Lynn Davis Designs, Magic Scarf Co, Major Fashion, Marc Joseph, Meda Import Export, Mukluk,Queenieem Nakamol Designs, Naughty Monkey, Nikita Lynn Designs, Nima Accessories, Oka B, Olem, Oro Bonito, Peacock International, Poetic License, Poo Pouri, Pretty Persuasions, Rampage footwear, Report footwear, Restricted, S & J International, Sam Edelman, Seasons Jewelry, Seychelles, Sisi Amber, Sue Cox, Sugar, Susan Shaw, Suzy Shaw Berardo, Volatile, VSA Accessories, Yellow Box and Zigi NY.

We also have a new cash & carry temporary area on Floor 5. A few of our cash and carry exhibitors are Rant & Rave, L& B Creations, Jack E Ohs, Luxury Eyewear, Harrison Scott, Dia Lynn Designs, Buddha Happy, Golden Triangle and Abel Trading. Great finds in great lines to take with you to fill in inventories until your orders arrive.