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Opening Day Events at February Atlanta Apparel

amandamacycheek — Thu, 02 Feb 2012 00:19:25 +0000

The energy is building and we are excited to swing open our doors tomorrow morning for the February Atlanta Apparel Market!

Here is a quick preview of Thursday’s fashion focused special events:

Increase the Impulse: Live Merchandising Demo

10-11 a.m. Floor 2, Center Stage

We are thrilled to have snagged the Visual Merchandising guru from Fab’rik {Atlanta-based fashion boutique franchise…that is amazing!} to kick off our Merchandising Demonstration series. Grab some free breakfast and watch Frederick Morelli style accessories to increase impulse SALES! Bonus…I got an insider look at the featured accessories, and they are sure to be top Spring/Summer sellers!

Buyers- if you start your shopping on Thursday, make sure you hit up one of our tote bag giveaway events. Be one of the first to snag the hottest freebie at Market that will definitely look hot on your shoulder! {Check out registration signage and your Apparel Guide for details}

A Stylish Soiree

5:30-6:30 p.m. Floor 9

By this time you will probably be ready for a cocktail, specialty snacks and more shopping! Floor 9 is the place to be for a lavish complimentary cocktail party. The floor will be ready to party with free drinks, delectable foods, a live DJ and…a photo booth! Enjoy the fun- and tweet your pictures to us at @atlantaapparel

We know that our Atlanta Apparel customers aren’t quite ready to stop the party at 6:30 p.m…So, we will all be heading down the street to Sweet Georgia’s Juke Joint to continue the party and start this market off right! Juke Joint is about 2 blocks away and well worth the walk. Their food is southern-ly scrumptious and I have been eyeing their drink list all week. Pimms + Lemonade classic potable or the Fresh Watermelon Aya Tini martini? Decisions….decisions…

+ It wouldn’t be an Apparel Market without fashion shows! Catch the catwalk events at Noon and 4 p.m. daily on the floor 2 center stage.

For to-the-minute fashions follow us on Twitter at @atlantaapparel & check back here as I blog LIVE from the Atlanta Apparel floors!

See you tomorrow!

-Amanda Macy Cheek

Icing on the Cake: “Bundle Up” for Greater Profits

ksantry — Thu, 24 Mar 2011 21:06:50 +0000

(I was inspired to do this article after visiting my daughter’s store, RUBY, where I noticed how many little items she had tied together with ribbon as a “set.” There were several bracelets together, panty packs of two, three or five, a package of three tees, etc. The pricing was even numbered like $10, $20, etc. and as a shopper I could realize how quick and easy this choice could be. It seemed especially effective for the Valentine shopping season in progress. The more I thought about it, the more I felt the need to share “bundling up” for better profits with each of you!)

All of us enjoy a sweet deal, by just like icing on the cake, it can be overdone. Bundling is a delicate blend of ingredients that:

*Sweetens the deal for your customers
* Increases your average sale
* Boosts your employees’ productivity
*Reduces your risks

If you are considering bundling, ask yourself these questions:

1) What are some of the challenges shoppers face in buying clothing
Some folks are color blind or have no fashion sense. They are in a hurry and forget to buy the related purchases they need. They long for help in making decisions. A bundle is already combined and ready – no choice.

2) What can I bundle together to make life easier for my customers?
Shoes and Handbags
Assorted Accessories that mix/match
Hosiery for the outfit
Socks for the shoes
Tees with Jeans
Tops w/suits
Slippers with robes
Panties with bras
7 panties (one for each day)
Basic tees set (red, black, white)
Lip gloss and mirror
Gloves & scarf
Anything that makes sense together or fills a need!

3) What benefits would buyers gain from bundles?
Customers would save time, whether shopping for themselves or a gift, they would find things easier. A bundle usually adds more versatility and functionality to a wardrobe by mixing and matching. Shoppers usually think a bundle is a better deal and they feel good about saving.

4) What benefit would the retailer gain from this?
Total sales should increase. Multiples units would be sold. Customers would appreciate the creativity and novelty of the combination.
Employee’s productivity should go up because they will generate more sales dollars per customer.

Look around, what goes together as the perfect bundle in your store?

Learn even more and be further inspired at TJ’s seminar at the Apparel Market on Saturday, April 2 at 10 a.m. She’ll get you excited about driving traffic through promotions and contests. More information on her seminar and full lineup of events can be found here.

More on bundling can be found in “Pricing for Profit” by Dale Furtwengler, available from www.amaconbooks.org.

Atlanta Apparel Bustling With Engergy on Day 1

ksantry — Thu, 03 Feb 2011 22:14:53 +0000

The February 2011 Atlanta Apparel Market is officially open and is already bustling with energy! With giveaways, fast-paced daily fashion shows and thousands of retail buyers eager to stock up for spring, Atlanta Apparel is off to a great start. Buyers are being welcomed by a dynamic mix of fresh, trendy spring looks in apparel, accessories and shoes this Market.

Offering up the best of the best in glittering jewelry, fresh colors and exclusive styles, exhibitors are glowing as they buyers shop in their unique showroom and temporary booth environments.

Plus, the events started today! The Daily Strut jumpstarted Market with its trendy hightlights, and the Light-Up Lip Gloss Giveaway generated thousands of smiles that illuminated Building 3.

There’s more to come tomorrow! Don’t miss The Style Runway Fashion Show tomorrow evening–preceding the cocktail party at 5:45 on Floor 2. You don’t want to miss this exclusive showcase of next season’s hottest trends, headlined by Judith March.

Atlanta Apparel Sets the Stage for 2011 Retail

ksantry — Wed, 02 Feb 2011 19:51:45 +0000

With the finishing details in place, Atlanta Apparel gears up for the New Year’s first Apparel Market, kicking off tomorrow, Feb. 3. Poised to welcome thousands of retailers, Atlanta Apparel is featuring the hottest trends of the upcoming seasons in women’s, men’s and children’s apparel with a special focus on Accessories.

As this year’s hottest category, accessories have gained the spotlight at Atlanta Apparel. These products that sell—and fast—will dominate Market. Supporting this trend is an educational seminar with forward-thinking speakers tapped to address how and when to add accessories and shoes to your business. Accessories are crucial for a successful product mix, and this Market, Atlanta Apparel raises the stakes in variety of product offerings with hundreds of lines in jewelry, handbags, watches, belts and more–in styles fit for every buyer.

Plus, don’t miss the Daily Strut Fashion Shows, taking place every day at noon and 3 p.m. These mini-runway events highlight the premier trends of Market and support Friday night’s Style Runway Fashion Show, taking place at 6:30 p.m. on Floor 2.

Atlanta Apparel is your destination for trends, events, education and fun for the upcoming retail season. Prepare to be immersed in the fashion forward excitement tomorrow, Feb. 3 beginning at 11 a.m. with a Light-Up Lip Gloss Giveaway!

To read the entire Market release, click here.

Find Market details here.

Judith March Exclusive Sponsor of February Atlanta Apparel Style Runway

ksantry — Mon, 31 Jan 2011 19:16:14 +0000

Atlanta Apparel houses the industry’s most sought-after designs and lines, attracting retailers from around the nation. This week, at the first Atlanta Apparel Market of the year, taking place February 3-7, 2011, top manufactures and designers will debut the newest trends in accessories, shoes, women’s, men’s and children’s apparel. To showcase the styles that will soon be seen in stores across the nation, Atlanta Apparel will feature The Style Runway fashion show, exclusively sponsored by Judith March.

As the headlining sponsor of Style Runway, Judith March will take center stage and open the show with its new lines by designer and creator Stephanie Nichols. A returning sponsor, Judith March will debut its spring 2011 collection of breezy new pieces with unmistakable patterns and fresh styles.

It all happens on Friday starting at 6 p.m. in the atrium. Don’t miss it!

To read the entire release, click here.

For more information about the upcoming Market, click here.

Visit www.judithmarch.com for more details on this hot designer and new lines.

Strong Showing at the October Atlanta Apparel Market

ksantry — Wed, 03 Nov 2010 22:14:46 +0000

The October Atlanta Apparel Market kicked off Thursday, Oct. 14 and continued through Monday, Oct. 18. The Market showcased spring 2011 women’s, men’s children’s, apparel and accessories and introduced dozens of new lines in all categories.

Newly featured this Market was the exciting category for swim and resort called SPLASH. Exclusive to the October Market, the category was located on floor 3 in the Market Temporary booths.

The Daily Strut, a fashion show that took place every day during Market, showcased the latest fashions that buyers could purchase at Market.

As retailers shopped for the latest trends and styles, they looked to fashionista sales reps and designers like Alessandra Chu from Ya Los Angeles for trend advice such as, “A lot of ruffles are still in [as well as] the rompers and maxi dresses” and “spring dresses are still hot” from Judith March.

Friday night’s fashion show brought buyers from the entire Market to the floor 2 atrium for the premier event: The Style Runway Fashion Runway Show featuring Canada’s Montreal Collections. As the headlining sponsor of the show, Montreal Collections showcased 30 looks from the spring 2011 collection of renowned designer, Samuel Dong. The show also included the spring 2011 collections of 20 different Montreal ready-to-wear manufacturers and additional lines from participating AmericasMart exhibitors.

The Market brought all the hottest spring 2011 trends together for one exciting weekend of fashion. And, it was all captured on video. Be sure to check out the highlight video, where we spotlighted the Market’s most exciting features, spoke with designers and retailers and explored our campus at its peak brimming with products and buzzing with the anticipation of the upcoming season. To view the video, click here.

Don’t miss the largest apparel market on the East Coast, the nation’s largest special occasion market and the largest resource for apparel, shoes, accessories and fine jewelry. Mark your calendars and start making plans for the next Atlanta Apparel Market, Feb. 3 – Feb. 7, 2011!

For more information, click here.

October Market Off to a Great Start

ksantry — Sat, 16 Oct 2010 05:05:24 +0000

The October Atlanta Apparel Market threw open the doors on Thursday and welcomed retailers from around the nation. This Market retailers are looking for immediate fall and the hottest trends and lines for Spring.

The energy at Market was high on day one with exciting events and the opening day of the new swim and resort category called SPLASH on floor 3.

The Daily Strut, which takes place everyday at 11 a.m. and 3 p.m., has highlighted the styles retailers can find right now during Market.

Plus, the Friday night hit, the Style Runway fashion show, drew crowds from every floor of the building. Everyone gathered in the atrium on floor 2 to watch the show featuring Montreal Collections. And, Montreal Collections featured one of their hottest designers, Samuel Dong. Samuel Dong presented 30 outfits from his Spring 2011 collection, followed by other Montreal lines. For the show’s grand finale, other Atlanta Apparel exhibitors and designers showed their lines and collections after the debut of Montreal Collections.

And, there’s still more to come. It’s only day two of Market! Be sure to experience all at the last Market of the year!

October Market Turns it Up with New Lines

ksantry — Fri, 01 Oct 2010 14:51:16 +0000

The October Atlanta Apparel Market is just around the corner, and it’s packing in the lines! The apparel team has been hard at work securing the best lines and the biggest names that you want to see. It’s all here…contemporary, young contemporary, shoes, accessories, special occasion, swim and much more! You won’t want to miss it!

Want to know who will be here and who’s new? Find out the featured new lines here.

Faviana Enchants the Lives of Prom Goers, Starting with the August Atlanta Apparel Market

ksantry — Wed, 18 Aug 2010 13:01:23 +0000

Renowned special occasion gown designer, Faviana is making the prom dreams of Atlanta high school girls come true, and it all begins at Market next week. Faviana has partnered with an Atlanta-based organization called Enchanted Closet to be part of its mission to give girls that might not have been able to purchase a gown the opportunity to find their perfect prom dress.

Faviana has committed to donating a percentage of its sales at the August Atlanta Apparel Market to Enchanted Closet, along with providing several of its top gowns. Faviana will be promoting the organization and encouraging all buyers to help the cause throughout Market. Also, Bonita Johnson, head of Enchanted Closet, will be at Market in Faviana’s showroom speaking about the organization and seeking volunteers and more donations.

As an organization that is 100 percent run by volunteers, Enchanted Closet relies on industry leaders to contribute and provide dresses and/or financial assistance to ensure that all local girls’ have the “one” gown they desire for prom. And, it’s well on its way with the help of veterans like Faviana.

Visit the Faviana showroom to find out more information about the Enchanted Closet and find out how you can become involved.

For more details on the organization, visit www.enchantedcloset.org.

Fashion is Haute this Summer as August Apparel Nears

ksantry — Mon, 09 Aug 2010 17:43:49 +0000

This month, retailers can expect to be blown away by the largest collection of prom, bridal, pageantry, homecoming, Quinceañera and social occasion designs and lines. With two entire floors dedicated to prom and special occasion product in permanent showrooms and temporary spaces, Atlanta Apparel’s August Market is the destination for the hottest designers and top lines.

Major names, such as Mac Duggal, Precious Formals, Tony Bowls, La Femme, Alyce, Sherri Hill, Jovani, Terani, Jasz, WOW! prom, Blush, Me!Prom, Xcite, Allure, Scala, Interlude, Dave&Johnny, Landa, House of Wu, Venus, Casablanca, Party Time, Mary’s, Faviana, Showtime, Riva, Karishma, Helen’s Heart, Claire’s Collection, Mon Cheri, Mori Lee, Nina Canacci and many more make this Market one that can’t be missed.

Highlighting the August Market is the special occasion fashion show, Haute for Prom, on Thursday, August 26, at 6:30 p.m. Haute for Prom is presented by Alfred Angelo and Mac Duggal Couture as Platinum sponsors as well as Kiss Kiss Formal by Mary’s and Dana Mathers as Gold sponsors and Terani as a Silver sponsor, and will spotlight the trends in prom and special occasion.

There will be activity and excitement throughout Market! Atlanta Apparel is once again hosting the Style Runway fashion show featuring contemporary apparel, ready-to-wear and accessories and special occasion on Friday, along with daily fashion shows in the atrium. Plus, there will be seminars, giveaways and cocktail hours all weekend long! And, don’t miss out the exhibitor parties and giveaways.

Read the entire August press release for more details here.

Come check out the August Atlanta Apparel Market August 26-30, 2010.

For more information including featured designers click here.