Are You Ready for July Market?

It’s less than two weeks from the start of the July 2011 Atlanta International Gift & Home Furnishings Market® and Atlanta International Area Rug Market®. Are you prepared?

There are basic components in the groundwork for a successful Market trip. Taking a few simple steps before you ever leave home can make the difference between feeling overwhelmed and scattered and being focused and on top of things.

The key is preparation and organization. What do you need to accomplish? Are you ordering from existing lines to simply fill in inventory? Are you registrationconsidering expanding into a new category? There’s an adage to “buy what yousell, don’t sell what you buy” that applies to almost every retailer. Make a plan and stick to it; otherwise it’s easy to get sidetracked and suddenly find you only have a day left until you go home, and you haven’t accomplished what you intended.

Whether you’ve been coming to AmericasMart for 30 years or it’s your first time, here’s a pre-Market checklist to get started:

  • Hotel Reservations
  • Lots of Business Cards
  • Calculator
  • Cell phone and charger
  • Pre-planned appointment schedule
  • Credit information for new vendors
  • Estimated budget
  • Knowledge of store inventory – what’s selling and what’s lacking
  • Open-to-buy purchase plan by categories
  • Assignments for each member of your buying team
  • Planned merchandise delivery dates
  • Re-sale license or local sales tax number
  • Fast Badge Registration for returning buyers
  • Comfortable shoes.

We want everyone to have the best possible Market experience in Atlanta – starting before you ever leave home. Use AmericasMart.com and theseminar AmericasMart Magazine to plot a course for each day. Don’t forget to include time for educational events (there are some phenomenal learning opportunities at Markets) as well as some of the social events. The Atlanta Buyer’s Guide available at all registration desks has a complete, day-by-day list of what’s happening.

Markets are about more than shopping ’til you drop – have a focused plan so shoppersyou also have time to enjoy Atlanta hospitality!

Understanding “Green” Apparel

The Atlanta Apparel Market is always an exciting time as merchants look for the latest trends in fashion and fabrics. One of the most exciting developments in fabrics is now referred to as “sustainability” or “going green,” but let’s take a look and see if the fibers we are using are actually what they appear to be.

Organic Cotton

Organic cotton is a great product and a great fiber, no chemicals on one of the Hannamost chemically intensive crops in the world, what a great story. Before you purchase make sure your supplier can certify the source of the fiber and their certifications. Bottom line: make sure your organic cotton has integrity. Companies such as MantraMeds a U.S. manufacturer of fashion medical apparel, takes the approach of purchasing Texas Organic Cotton  and following the flow of the fiber. Like many other companies their comfort level is in knowing the farmer, seeing the Department of Agriculture certifications, and working closely with the spinner.

Recycled Cotton

The concept of recycled cotton is to take good fibers out of waste and in turn reduce the need to actually grow more cotton. In a lot of ways recycled cotton is much better than organic cotton; it reduces the acreage of cottoncottag grown. It’s important to remember however that the process of reclaiming fibers is difficult on the integrity of the fiber itself. You simply cannot make a fine count yarn out of short fibers, but you can make beautiful blends and coarse counts. Patrick Yarns (www.patrickyarns.com) is a domestic leader in placing recycled cotton in the correct market

Bamboo

Bamboo is the source of cellulose in rayon; it’s not the fiber. Rayon can be phenomenally harsh in manufacturing with the cellulose put in a slurry of acid and then extruded into fiber. Rayon was originally made in the U.S. out of wood pulp, but economics and environmental issues stopped domestic production. One item of note is that it is against FTC regulations to label a product as just “bamboo,” it must be labeled as “cellulose” or “rayon.”

Modal and Tencel are cellulosic fibers but made by Lenzing in a close loop system. If you like cellulosic fibers such as bamboo, it’s imperative to ask your supplier about Modal and Tencel. These fibers have the attributes of rayon, including the great “hand,” plus more, and all are done in an environmentally friendly way.

Recycled Polyester

Recycled polyester (rpet) is a fiber that is making great strides for all the right reasons. RPET saves energy, reduces our dependence on oil, and can save millions of plastic bottles from our landfills. Much like organic cotton it’s imperative you trust your source. One leader in the industry is Unifi with their U-Trust third party verification on their Repreve brand of recycled poly. One of the most attractive aspects of RPET is that the fibers have all the attributes of virgin polyester, but with a great environmental story.

Earthspun Apparel  has just launched an intriguing new RPET that is the colortsgrass of the feed stock. Brown recycled plastic bottles make brown fiber, green/green, blue/blue, etc. The color of the garments are derived without the water and energy consumption of the conventional dying process.

There are many other fibers on the market with some very unique features. Fibers today are being made from unique products like coconut shells and corn sugars,  each new fiber has its own set of attributes and each has a great story. The best way to understand the products you purchase is to ask the simple questions, and to build a relationship with your vendor.

Jack Miller is a partner with SustainTex LLC, and he would be delighted to discuss sustainable fabrics and practices in more detail during Atlanta Apparel Market.

Show & Tell – Show Off Your Window Displays

There’s a wonderful scene in the movie “A Christmas Story” where the kids rush downtown to see the toy display in Higbee’s store window that sets the tone for the entire movie. Or for another generation, remember the Barney’s Christmas window episode of Will & Grace? Or Holly Golightly strolling down Fifth Avenue in her little black dress to look in the Tiffany & Co. window. How many remember that Rhoda on “The Mary Tyler Moore Show” was a window dresser by trade? Or remember Marlo Thomas winking at a look-a-like window mannequin in “That Girl?”

All those scenes focus on store windows – the literal window the world of 050709window01retail. With the Show & Tell Window Display Contest AmericasMart is paying tribute to all the creative displays out there, while having some fun and giving the buyers who search our showrooms for the perfect props and products a chance to show off a bit.

display2windowdisplay1

So, show us what you’ve done. You could win an Apple iPad 2 or an Apple iPod Touch.

To enter, email photocontest@americasmart.com with your Window Display jpeg image attached. In the body of the email, please include:

1. Window Display Title
2. Your name
3. Store name
4. Store location (city, state and zip)
5. Email address
6. Telephone number

Once we receive your entry, you will receive a confirmation email with 24 to 48 hours.

DEADLINE EXTENDED! Submit your photos between May 16 – June 3. Online voting begins June 6. So, send in your photos – then start bugging all your friends to go to the AmericasMart Atlanta Facebook page to find out all the details to vote for you. For the complete scoop, visit the site: http://www.americasmart.com/photocontest/.

Good luck!

June is All About Color!

AmericasMart is offering TWO great seminars during Market Wednesday on June 1, 2011.

In Living Color
Color expert Rebecca Ewing of the Color Marketing Group will show you how color unconsciously affects feeling, behavior and physiology. Learn to use these predictable and universal color responses to attract, inspire and compel customers and clients.
This seminar is worth .2 CEU credits.
TIME: 9:30 – 11:30 a.m.
LOCATION: Home Furnishings Center, Building 1, Floor 14 Seminar Room
Coffee and muffins will be served. 

bmcolorBenjamin Moore Color Pulse
Join Randy Smith of Benjamin Moore as he presents the upcoming color trends for interiors and exteriors.
TIME: 1 – 2 p.m.
LOCATION: Living. Outdoor/Indoor.® The Gardens.®, Building 2 WestWing, Floor 10 Seminar Room
Coffee will be served.

 

DON’T WAIT! MAKE YOUR PLANS TO ATTEND TODAY!
Seating is limited. For more information and to RSVP, contact:
Meagan Maron: 404.220.2104 or mmaron@americasmart.com 

And while you’re here…
Refresh, Renew and Reenergize your store or client’s home with the latest in home furnishings, gift, gardens and more when you shop Market Wednesday in Buildings 1, 2 and 2 WestWing.

Try Something New this Season: Vegan Leather Handbags

abeje-sneed-1659Alternative leather Handbags in vegan leather, industrial felt, waxed cotton and faux fur have walked the Atlanta runway. Howver, finding non-leather US-manufactured handbags is difficult. Many designers claim to use “GREEN” materials but leather tanning involves multiple toxins and is NOT an eco-friendly material. Previously, alternative materials were even worse. New handbag materials include: Industrial felt, waxed cotton, vegan leather (Non-PVC bio-degradable urethane) and organic fabrics. When seeking the real deal, ask to see material certifications when you talk with exhibitors – true Eco-Fashion designers certify materials for all of their products. All organics should be GOTS certified to insure they meet Global standards. 

There are additional ways in which designers and manufacturers can approach the eco-fashion trend including: designing with eco-friendly materials, creating zero-waste manufacturing methods (or patterns), analyzing alternative power sources for manufacturing process and identifying local distribution options for lowering the carbon footprint of fashion products. A few accessory companies, such as Fibre Arts Design,  Palo Alto, CA have adopted many of these eco-friendly practices for their handbag line. For instance, they design and cut zero or low wasted patterns for manufacturing to lower or eliminate the waste in the manufacturing process. Many items are actually constructed using fabrics rewoven from cutting room waste. In addition, all the power for Fibre Arts Design is purchased from Wind and Solar power sources. Many communities have begun to offer these “green” or alternative power options to businesses. It may cost more to purchase green power, but the result is a lower carbon footprint product. In addition, Fibre Arts is in discussion with some Atlanta folks to explore setting up an eco-friendly manufacturing plant on the east coast to offer even lower carbon footprint shipping options to retail partners in the Eastern US.

Find out more about Wo and Fibre Arts Design studio here: http://www.fibreartsdesign.com/

Plus, be sure to visit Fibre Arts Designs at their booth in Premier on the 2nd Floor, booth #2-114.

Reflecting on Tara Dillard’s Visit and Presentation in the Gardens

tara-dillard-bio-pictureAuthor and landscape designer extraordinaire Tara Dillard spoke in Living. Outdoor/Indoor.® The Gardens.® this past Thursday. Dillard is an award-winning designer and luckily for us, she calls Georgia her home.

Dillard spoke to a group of interior and landscape designers offering tips on how they can expand their business by creating a harmonious theme between interior décor and outdoor areas, and encouraging them to look beyond their traditional roles as decorators or landscapers.

Dillard shared slides of her garden at home as well as some of her favorite gardens around town, pointing out some great ways to add multi-faceted focal points. Wooden benches, armillary, large statuary and varied pieces of pottery were used not just an accessory, but a destination within the outdoor space.bench

While Dillard encouraged those in attendance to be resourceful (drive a van and pick up whatever catches your eye!), she also noted that on many occasions, she had found everything she needed for a project, right here in The Gardens at AmericasMart!

If you missed this Lunch & Learn and are interested in attending our next event in The Gardens®, please call 404-220-2030 for more information. In addition, please contact us if you have questions about the products featured on this page.

Icing on the Cake: “Bundle Up” for Greater Profits

TJReid2(I was inspired to do this article after visiting my daughter’s store, RUBY,  where I noticed how many little items she had tied together with ribbon as a “set.”  There were several bracelets together, panty packs of two, three or five, a package of three tees, etc.  The pricing was even numbered like $10, $20, etc. and as a shopper I could realize how quick and easy this choice could be. It seemed especially effective for the Valentine shopping season in progress.  The more I thought about it, the more I felt the need to share “bundling up” for better profits with each of you!)

All of us enjoy a sweet deal, by just like icing on the cake, it can be overdone.  Bundling is a delicate blend of ingredients that:

*Sweetens the deal for your customers
* Increases your average sale
* Boosts your employees’ productivity
*Reduces your risks

If you are considering bundling, ask yourself these questions:

1) What are some of the challenges shoppers face in buying clothing
Some folks are color blind or have no fashion sense. They are in a hurry and forget to buy the related purchases they need. They long for help in making    decisions.  A bundle is already combined and ready – no choice.

2) What can I bundle together to make life easier for my customers?
Shoes and Handbags
Assorted Accessories that mix/match
Hosiery for the outfit
Socks for the shoes
Tees with Jeans
Tops w/suits
Slippers with robes
Panties with bras
7 panties (one for each day)
Basic tees set (red, black, white)
Lip gloss and mirror
Gloves & scarf
Anything that makes sense together or fills a need!

3) What benefits would buyers gain from bundles?
Customers would save time, whether shopping for themselves or a gift, they would find things easier. A bundle usually adds more versatility and functionality to a wardrobe by mixing and matching. Shoppers usually think a bundle is a better deal and they feel good about saving.

4) What benefit would the retailer gain from this?
Total sales should increase. Multiples units would be sold. Customers would appreciate the creativity and novelty of the combination.
Employee’s productivity should go up because they will generate more sales dollars per customer.

Look around, what goes together as the perfect bundle in your store?

Learn even more and be further inspired at TJ’s seminar at the Apparel Market on Saturday, April 2 at 10 a.m. She’ll get you excited about driving traffic through promotions and contests. More information on her seminar and full lineup of events can be found here.

More on bundling can be found in “Pricing for Profit” by Dale Furtwengler, available from www.amaconbooks.org.

JingleNog Awarded “Best in Show” for Market Temporaries at Spring Market

AWH_PHOTO-3641The Atlanta Spring Gift, Home Furnishings & Holiday Market inspired retailers with fresh product, ideas and creativity. You could especially feel the engery and excitement Market Temporaries where more than 140 booths were positioned to attract retailers from around the nation. And, there was one booth in particular that stood out above the rest: JingleNog.

JingleNog’s booth at the Spring Atlanta Gift, Home Furnishings & Holiday Market caught the eye of judges, who were tapped to identify the best displays in the Market Temporaries, with an unexpected and fresh take on holiday product. The winner of the AmericasMart “Best of Show” Visual Display Award this spring, JingleNog showcased the best use of space, product arrangement, lighting, flooring and signage overall.

JingleNog’s handmade glass ornaments are the product of owner and creator Melissa Byrne’s stories and drawings. The glass blown ornaments showcase her twenty years of experience in the Christmas and Gift Industry, as well as the tradition of European glassmaking.AWH_PHOTO-3645

The JingleNog booth brings the product packaging to life as a whimsical, winter circus wonderland on a green and cream palate. Against the candy green striped curtains lining the space, white wire display trees and unexpected faux-grass flooring, JingleJog ornaments came to life and transformed this temporary booth into a fanciful fairytale.

This outstanding and unique display showcased JingleNog’s creativity and supported the playful nature of their product. Congratulations, JingleNog!

Be sure to join us for more creativity and excitement next Market!

Atlanta Apparel Bustling With Engergy on Day 1

Feb11_LogoThe February 2011 Atlanta Apparel Market is officially open and is already bustling with energy! With giveaways, fast-paced daily fashion shows and thousands of retail buyers eager to stock up for spring, Atlanta Apparel is off to a great start.  Buyers are being welcomed by a dynamic mix of fresh, trendy spring looks in apparel, accessories and shoes this Market.

Offering up the best of the best in glittering jewelry, fresh colors and exclusive styles, exhibitors are glowing as they buyers shop in their unique showroom and temporary booth environments.

Plus, the events started today! The Daily Strut jumpstarted Market with its trendy hightlights, and the Light-Up Lip Gloss Giveaway generated thousands of smiles that illuminated Building 3.

There’s more to come tomorrow! Don’t miss The Style Runway Fashion Show tomorrow evening–preceding the cocktail party at 5:45 on Floor 2. You don’t want to miss this exclusive showcase of next season’s hottest trends, headlined by Judith March.

Atlanta Apparel Sets the Stage for 2011 Retail

Feb11_LogoWith the finishing details in place, Atlanta Apparel gears up for the New Year’s first Apparel Market, kicking off tomorrow, Feb. 3. Poised to welcome thousands of retailers, Atlanta Apparel is featuring the hottest trends of the upcoming seasons in women’s, men’s and children’s apparel with a special focus on Accessories.

As this year’s hottest category, accessories have gained the spotlight at Atlanta Apparel. These products that sell—and fast—will dominate Market. Supporting this trend is an educational seminar with forward-thinking speakers tapped to address how and when to add accessories and shoes to your business.  Accessories are crucial for a successful product mix, and this Market, Atlanta Apparel raises the stakes in variety of product offerings with hundreds of lines in jewelry, handbags, watches, belts and more–in styles fit for every buyer. IMG_9419

Plus, don’t miss the Daily Strut Fashion Shows, taking place every day at noon and 3 p.m. These mini-runway events highlight the premier trends of Market and support Friday night’s Style Runway Fashion Show, taking place at 6:30 p.m. on Floor 2.

Atlanta Apparel is your destination for trends, events, education and fun for the upcoming retail season. Prepare to be immersed in the fashion forward excitement tomorrow, Feb. 3 beginning at 11 a.m. with a Light-Up Lip Gloss Giveaway!

To read the entire Market release, click here.

Find Market details here.