Shop Temps for the Next Big Thing
To set their shops apart from competitors, successful buyers purchase not only top-selling merchandise, but also exclusive products that customers can’t easily find in other stores. To fulfill this shopping mission, the cleverest among them head straight to Temporaries at AmericasMart to peruse one of the most expansive such collections in the nation for both home, gift and apparel.
“Temps is where the next big trends emerge,” says Jo Ann Miller Marshall, executive vice president, AmericasMart Atlanta. “Experts from our team search the country – and the globe — to find exhibitors offering unique items.” The selections are culled from trips to about 75 different locations, including stops in Paris, Frankfurt, High Point, New York and Las Vegas. It involves a lot of research, talking and listening to manufacturers and artists, and many miles of “boots on the ground.” With deep experience in their category niches and a passion for what they do, these buyers have a knack for identifying what’s in vogue and a nose for the next big thing.
For example, the nationwide sensation Elf on the Shelf rose to popularity in the market’s Temps area. In fact, many of the permanent showrooms initially started as temporary exhibitors.
“Temporaries is an incubator for tomorrow’s permanent showroom space,” explains Marshall. “If you are just now discovering a line in showroom, five years ago you could have been ahead of the curve if you had discovered them in temps. This approach enables exhibitors to cultivate a buyer base and move up to showrooms.”
Some temps areas feature juried collections, vetted for discerning buyers. For Gift & Home Markets, these include Boutique, Emerging Artists, Gardens LUXE, Gentleman’s Boutique, Gourmet LUXE, Handmade Design, Handmade Jewelry, HIGH DESIGN®, HIGH DESIGN® LUXE, Made in America, Modern Baby & Contemporary Kid, On Trend Gifts and Tabletop LUXE. During Apparel, there’s Premiere®, Young Contemporary, Ready-To-Wear, Shoe Studio, Fashion Accessories, Children’s World and more.
The January and July Atlanta International Gift & Home Furnishings Markets feature more than 4,000 temporary booths in 33 product categories, each conveniently located near the related permanent showroom space. Each Apparel Market feature multiple floors of temps, with a broad range of price points and style designations.
“This arrangement makes it easy for buyers to locate products,” says Marshall. In addition, the AmericasMart App (americasmart.com/app) enhances the shopping experience, packed with information to help you navigate, gain the most from the show and enhance your efficiency.
“Temps at our Apparel Markets constantly break new ground. We have lines that end up being named among Oprah’s favorites. And, our Emerging Designer Showcase provide the next great names in design an opportunity to meet top buyers,” says Marshall.
“One of the distinctive aspects of our major January and July shows is an equal focus on home and gift,” says Marshall. We want buyers to leave the Market with a feeling of excitement. Shopping temps gives you the opportunity to find that new line that no one else in your town has discovered.”
Shop Temporaries in all three buildings, organized by product collection, during the January and July Atlanta International Gift & Home Furnishings Market and in designated locations during the other Markets of the year.