Gift & Home: On the Map

SouthernLinkAs the world becomes smaller and Google Earth can show you almost any place instantly, people are increasingly more interested in locations. Not just where am I, but where do I want to go? Maps and charts have the unique ability to both be a comforting reminder of home as well as a spark to dream of faraway lands.

 

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Exhibitors at The Atlanta International Gift & Home Furnishings Market® in July 2014 showcase myriad ways to incorporate cartography into home décor as well as gifts and even fashion. Whether you want to create a display of hometown pride or inspire travel or simply create an eclectic display, there’s a wealth of product available across categories.

Antique, unique, whimsical or abstract, there’s an interpretation to suit any retailer. Help your customers travel while staying put or bring a touch of home to a faraway place.

Cat Studio Galleon International chART

 

Just Wingin’ It in Atlanta

A wise fellow once said that every time a bell rings, an angel gets its wings. Wise retailers know they’ll find everything they need at AmericasMart Atlanta. Many believe angels are everywhere. Perhaps they’ve walked the floors of AmericasMartduring the July 2014 Atlanta International Gift & Home Furnishings Market.®

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Angel wings are prominent in a wide range of sizes, textures and materials. From wall decor to frames and accent pieces, it’s easy to find an interpretation to suit any decor. Crafted in wood, pewter, bronze, resin, stone – a broad array of artistic techniques transform a range of materials into inspired decor.

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How to gain media coverage for your brand at AmericasMart in three easy steps

1) Be Proactive.  Editors receive stories every day, so they’re not going to look for you. Write an outstanding news release about your products with the key details along with your contact information. Be sure to request their editorial calendars to find out what they’re working on so you know when your product will have the best fit.

2) Know your Key Media Contacts. Make a list of these key contacts so that you can target them more easily. Trade publications have a larger interest in your industry and will often want to cover you.

3) Have an online Press Room Page. If the publication is interested in your brand, have your website ready to provide them with all the information they need including logos, product shots and general company information.

AmericasMart provides many opportunities for you and your brand to succeed and to be publicized. Give yourself the best chance at being covered by following these steps. We hope you find them helpful and successful.

Do you have more tips or suggestions to add to the list? Comment here!

June Atlanta Apparel
Building 3, Floor 11, Showroom W363B/W365
Thursday, June 5 – Sunday June 8, 2014
Thursday 6/5 – Saturday 6/7: 9 a.m. – 6 p.m.
Sunday 6/8: 9 a.m. – 3 p.m

The Atlanta International Gift & Home Furnishings Market
Building 1, Floor 6 G-4
Tuesday July 8 – Monday, July 14, 2014
Tuesday 7/7 – Sunday 7/13: 8:30 a.m. – 5:30 p.m.
Monday 7/14: 8:30 a.m. – noon

Media Relations 101

New Product Releases- Have a new product? Write a press release about it explaining everything journalists need to know about it. Is it a totally new item, a new design of an existing product or more merchandise for an existing or established line? Include that information in the release.

Photography- Photos are a great way to show off your product. Be sure to include your company contact information with them. Editors often turn to press kits for last-minute images, so including them can lead to a great story placement. If you do not have images, use any other collateral material that showcases your product.

Company Story- Something extra that your company can leverage if you have an interesting start-up story. Share your story with the media- it may sway them to cover your product.

Reprints/ Articles– If you have any other positive articles written on you or your business be sure to add to your press kit. You want to give the media as much information as you can about your product/company.

Share Your Story- Make sure that visiting journalists and bloggers are in the know about your lines by submitting media kits to the Market Press Room. Media Kits can be dropped off during regular press room hours and must be picked up before the room closes. Any media kits that are not picked up will be discarded.

 

June Atlanta Apparel
Building 3, Floor 11, Showroom W363B/W365
Thursday, June 5 – Sunday June 8, 2014
Thursday 6/5 – Saturday 6/7: 9 a.m. – 6 p.m.
Sunday 6/8: 9 a.m. – 3 p.m

The Atlanta International Gift & Home Furnishings Market
Building 1, Floor 6 G-4
Tuesday July 8 – Monday, July 14, 2014
Tuesday 7/7 – Sunday 7/13: 8:30 a.m. – 5:30 p.m.
Monday 7/14: 8:30 a.m. – noon

 

Home’s Ode to Autumn: Key interior concepts for Fall/Winter 2014

When the air turns crisp, and the leaves begin to turn colors, we know fall is here. The changing seasons coincides with a string of holidays. In preparing for these celebrations, consumers are inspired to decorate. Those retailers who are up to date on what’s trending will know how to entice their customers to buy. Such knowledge is provided by trend specialists at WGSN-Stylesight, who see patterns in the market and can ascertain what will most likely be of mainstream interest.

Here are some of their Fall/Winter 2014 forecasted trends in soft and hard goods for the home.

Timber

As we advance into the digital age there’s an increasing need to stay connected to nature. We want to bring the outdoors in, hence why timber, in the form of tree trunks and logs, both real and simulated, are filling our interiors.

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Dried Botanicals

An outgrowth of the farm-to-table trend is that food foragers are discovering wild flowers and plants, bringing them to the forefront of design. These botanicals are being preserved either through drying them or replicating their likeness in other mediums, so that we can infuse our spaces with their newly appreciated beauty. 

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Marble

Marble, a classic and imperial stone which has adorned edifices since ancient times, is being re-worked into contemporary pieces, for instance as an armchair and the base of a pendant lamp. Such unexpected uses of marble updates its image as an archaic material into an alluring modern one.

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Embossed Leather

Depending on one’s interests, embossed leather can bring to mind either a present-day accessory or an antique memento. This season it’s covering an array of goods from fashion apparel to various home furnishings, including walls, a true luxury.leather 4 leather 2 leather 1 leather 3

Ombre

Ombre, which began as a dip-dye effect in garments, is a trend that’s expanding to interiors. The subtle gradation of color from one shade to another adds depth and dimension to any surface, forming a beautiful impression.

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WGSN-Stylesight is the industry-leading content and technology solution for professionals in the style, fashion and design sectors. For more information, visit wgsn.com or stylesight.com. Images courtesy of Stylesight.

For more Market trends see our July 2014 AmericasMart Market Magazine, available next month.

 

Tips for Success in the Temporaries: Setting up Your Booth

You’ve reserved your space, submitted your payment, now it’s time to create your booth. It’s a good idea to physically map out your booth set before you arrive at market to make sure everything is displayed in an inviting and easy-to-shop way. Here are some tips for setting up your booth.

1. Make your exhibit warm and welcoming
Set up your booth as if it were its own store. Use creative backdrops, custom walls and flooring to attract buyers.
Atlanta Beaus #12. Merchandise your products in an attractive and organized way
Make it easy for buyers to shop your booth. Group together items by theme or color to create visual interest.
Aria Handmade #2 rev3. Lighting is essential
Make sure lighting is spread evenly throughout the booth and that new products are spotlighted.
Zutano #3 rev4. Highlight and clearly identify what is NEW
Buyers love to know what’s new and exciting in the marketplace. Make it easy for them to find what they are looking for.
Cottage Products #4 crop5. Display company name clearly and professionally
Don’t rely on the sign provided. Proudly display your company name and logo so buyers can make the connection with your brand.
Rewined #5 rev6. Bring your set-up supplies
Keep a kit full of essential tools like tape, scissors, screwdrivers, thumb tacks, extension cords/power strips and fishing line. You never know what you’re going to need at the last minute, so be prepared.
toolbox7. Enjoy this exciting process!
Made In America #6

Looking for more tips from experienced exhibitors? Click here to view our helpful videos.

Tips for Success in the Temporaries

Are you planning to exhibit in the Temporaries? It’s the perfect time to start your pre-market planning! Here are some tips to help you get started.

1. Plan your booth
Before you arrive at Market, you’ll need to plan your booth and decide how you are going to display your products, especially if you’re new to Markets. Remember to order display components such as tables, shelving, curtains and table linens well in advance. Review the floor plan and your booth space so you can anticipate and plan ahead for any columns, electrical boxes and height restrictions. It’s a smart idea to test your booth layout in your warehouse or garage to decide on the most attractive and efficient placements.
floor plan2. Invite your buyers
Don’t rely solely on walk-up business; advertise and promote yourself leading up to Market, letting buyers know where to find you. Be sure to include show dates, your booth number and any special offers in your promotional materials.
ad3. Pack your products
Organize and label everything for easier unloading at Market.
crate4. Ship your crates…early!
Ship early and use AmericasMart Logistics to get free storage and delivery to Market.
logistics truck
Looking for more tips from experienced exhibitors? Click here to view our helpful videos.