Larry Lucas has been a familiar face on the AmericasMart campus since the 1970s. Lucas recently retired from his eponymous showroom, Larry Lucas, Inc. after nearly 40 years. Prior to his wholesale career, Lucas owned a successful 10,000-square-foot gift and floral shop in Sandy Springs, Ga. He will periodically share his expertise with us on the AmericasMart blog.
This holiday season, consumers can positively impact their communities by choosing to shop local. Studies over the past ten years have repeatedly shown that a greater percentage of every dollar spent in locally owned businesses stays within the community. Shifting just 10 percent of spending to independent shops rather than chain stores can significantly boost an areas economy and create jobs.
American Express’ Small Business Saturday initiative on November 28 helps kick off the holiday shopping season and encourages consumers to spend their dollars at small businesses. Make the most of your participation and energize your community by organizing a street party. Ask other store owners to put a table display in front of their shops, suggest restaurants serve samples to passersby and organize activities for kids to make the day more of an event. Be active in rallying other merchants, your Chamber of Commerce, Junior Chamber and elected officials to get involved. You can make it happen!
It’s not just about the holidays. Help keep your local economy thriving throughout the year by purchasing supplies from area retailers rather than big box stores and hiring independent firms for supporting business services like accounting and cleaning. You can also have an effect by carrying products that are mostly – if not all – American-made. Then look for regionally produced pieces and, finally, get hyper-local by purchasing from artisans within your own city.
Let people know what you are doing to make a difference. Reach out to your local newspaper, radio and TV stations with your message and send information about your shopping events and initiatives to churches, schools and clubs.