Celebrating the Best of the Best

The undeniable beauty of rugs was celebrated at the 2012 America’s Magnificent Carpets® Awards, recognizing the newest area rug introductions. A rug pulls together a room and makes a strong statement, much like how we pull together the best of the best in the industry for this grand annual evening event. With entertainment by Dancing with the Stars and set in the world’s largest aquarium, AmericasMart pulled out all the stops to celebrate the rug industry in a BIG way!

A coveted award that has only been given out three times over the years was presented to David Harounian, a principal of Harounian Rugs International. The surprise of the evening was that Jeff Portman welcomed to the stage Lucille Laufer (Executive Director at Oriental Rug Importers Association) and Gene Newman (a retired importer/wholesaler of Oriental Rugs [owner of Noonoo Rug Co.] and Managing Director, EDEN Consulting Group, Ltd.) to present the ORIA Award to Chas Sydney, former senior vice president of AmericasMart leading the rug franchise.

Emcees Lynne Russell (former anchor on CNN Headline News ) and Chas Sydney announced the winners one by one in classic product categories such as Handmade, Hand-Knotted and Power-Loomed and in two new categories: Indoor/Outdoor and Licensee. The area rug winners—selected from the Museum of Introductions (MOI) gallery by an independent panel of renowned tastemakers—were announced and presented by AmericasMart. Click here to see all of the winners.

Ready to Tango?

The good folks at Pantone named Tangerine Tango as THE color for 2012, declaring it as an energetic red-orange with the ability to infuse any design with cheerful drama.

“Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy” - Leatrice Eiseman, Executive Director, Pantone Color Institute

Whether you’re looking for a quick infusion of color into a traditional pattern or a jolting pop for a new paint color, this hue can work across channels – home, gift and apparel. Look for it to be used as a component in the more vibrant interior design options slowly emerging in the home category as well as an immediate infusion into fashion, from staple pieces to accessories.

AmericasMart exhibitors already had myriad options available at the January 2012 Atlanta International Gift & Home Furnishings Market® to ensure retailers can be at the forefront of what’s “new” for their customers. From full groups in soft goods to accent case goods to lighting to decorative accessories, showrooms showed off brilliant displays, sometimes complete orange-toned settings and sometimes a burst of bold color in a traditional product.

Whatever’s happening in design – it’s at AmericasMart, from color to style.

Kitchen Inspiration in January

The kitchen is the heart of the house, so AmericasMart created a forum to showcase some of the latest housewares and home entertaining concepts at the January 20120 Atlanta International Gift & Home Furnishings Market.

The Kitchen Inspiration Gallery included five high-style, inspirational kitchen vignettes featuring Kitchen & Housewares as well as Living & Entertaining: Gifts, Tabletop & Accessories products from a variety of exhibitors. Located in Building 2, near AmericasMart’s state-of-the-art Demonstration Kitchen, buyers could see a variety of styles: casual family, formal elegance, traditional European, modern oasis and metropolitan wet bar.

The vignettes supported AmericasMart’s position as a leader in the Gourmet & Housewares segment with more than 400 of the top lines, representing  the industry’s best. As consumer demand grows, the nation’s premier global market continues to entice premium brands to be part of the product center.

Vignettes were sponsored by Founders Kitchen & Bath, Blanco, Cowan Plumbing Supply, Delta, DuPont Corian, Cosentino Silestone, Dacor Appliances and Top South Countertops. 

Visual Excellence: Showrooms Created an Award-Winning Impression

They say a picture is worth a thousand words…well, so is a window display.  It gives buyers a taste of what they’ll find inside and sets the tone for a showroom. The window display’s personality may determine whether a buyer comes into the showroom or simply passes by. It’s the showroom’s first impression. The display can grab buyers’ attention, inspire their creativity and spark their interest in a showroom within mere moments. If it mirrors their personality and style, it will speak to them in a way that draws them inside for more.

We saw so many amazing visual displays in the showrooms during the January 2012 Atlanta International Gift & Home Furnishings Market! Each showroom has a different feel, and you could sense the amount of passion behind the creation of each one. The ambience of each showroom starts with visual display. That’s why it’s important to recognize the use of creativity, space, product placement, signage, flooring and lighting with AmericasMart’s Visual Display Awards (VDAs). This year’s winners blew us away with their fantastic displays!

The VDA winners were selected by an independent panel of design and display experts with decades of combined industry experience. Find out who won and see some of the award-winning displays from the 2012 January Market. What was the spectacular Best of Show booth? Drumroll please…

Employee Theft – What Is The Primary Cause?

By Bill Bregar

We know from experience in the loss prevention field that there are many reasons that employees steal.  Greed, want and need are all reasons. We as employers can do little to effect these reasons. The best we can do is screen out potential problems such as candidates with  criminal histories; candidates that have a poor credit history who may be handling our money; and drug abusers top the list.

But what are the CAUSES of employee theft? In the 2010 Global Fraud Study by the Association of Certified Fraud Examiners, the leading primary internal control weakness is…”Lack of Internal Controls”. In organizations with less than 100 employees it amounts to 47% (for those with over 100 employees, the percentage is 33.7). There is not even a close second.

Keep in mind that this cause is something that we as business leaders have complete control over. Yet businesses appear to do little – or clearly not enough – to protect the fragile margins we have. I believe that there are two reasons for this.

Number one is that it seems, in many cases, that there is a lack of strong leadership. The kind of leadership that people understand and respect. An understanding by employees at all levels that the company has strong controls in place which will not, under any circumstances, be violated. The violation of these procedures will be met with strict and immediate punishment at all levels. This draws a line in the sand.

Number two is that even when that line in the sand is drawn we find it too hard or we are too busy to maintain it. Because of this, that line in the sand is quickly washed away by the waves. We then find ourselves a year later scratching our heads trying to make sense of why another serious employee theft or series of employee theft incidents have occurred. It is imperative for the sake of your business that you set procedures in place and maintain them constantly.

Want to get employee theft under control once and for all? Make your line in the sand a granite wall with no compromise that the waves will not affect.

To learn more please stop by our Employee Theft seminar on Thursday, January 12 at 10:30 a.m. in Building 1, Floor 10, and Seminar Room #1002

How to Shop AmericasMart Atlanta

Whether it’s your first trip to AmericasMart Atlanta or your twenty-first, there are a few things to keep in mind to make your shopping experience the best it can be.

  • Plan your shopping by pre-determining the categories of merchandise you need to buy. Remember to buy what sells – don’t sell what you decide to buy.
  • Study the Locator Map in your Atlanta Buyer’s Guide and find the floors that carry the merchandise categories you need. Then, study the individual floor plans and highlight the showrooms you need to visit.
  • Begin shopping on the top floor of your category and move down using the stairs and escalators (often faster than elevators).
  • Shop all appropriate floors for your merchandise categories by going through each hallway. If you see a showroom you’d like to visit that isn’t on your original list, highlight it on your floor plan for a return visit.
  • Study the floor plans of the temporary display areas to determine the categories you need to shop. Again, shop for what will sell in your stores.
  • Remember that you are a purchasing agent for your customers, not a selling agent for the manufacturer, so take time to establish a good relationship with vendors and suppliers.
  • C.O.D. shipments aren’t recommended. Be prepared to present the necessary credit information to be able to place an order.
  • Always convert all orders placed to retail to determine the real value of what you’ve ordered.
  • Include a shipping date on every order placed – never assume an order will be shipped unless the date has been confirmed.
  • Include a cancellation date on all orders (normally 30 days).
  • Always find out the freight charge to accurately calculate the total cost of the order and find out the method of shipping.
  • Finalize any open issues before leaving Market.
  • Take all copies of all orders placed at Market and double check ship dates and cancellation dates.
  • Visit the on-site AmericasMart Travel Desk to book housing and plan travel for upcoming Markets.
  • Finally, enjoy your trip – you’ll do a better job of shopping if you relax and take advantage of all AmericasMart Atlanta has to offer.

The NEW AmericasMart.com!

Introducing the premier online resource designed specifically to help grow your business.

The NEW AmericasMart.com features:

  • NEW Buyer’s Resource Center, with premium content designed to help you get the most out of your market experience
  • NEW MyMarket! Plan, a personalized, easy-to-use tool to make the most of your time at Market
  • NEW Retail News & Trends Information, filling you in on the latest trends and industry news
  • NEW Expanded Social Media Network, with easy home page access to keep you up to date with the latest AmericasMart news

SEE IT NOW

Signs of the Times: The signals you send and the impact to your bottom line

At approximately the same time each week, usually during one of my favorite shows, the sound on the television mutes and gives way to one of MelissaHaberstrohthe most annoying sounds on Earth…the Emergency Alert System. Yes, in an emergency it’s critical and yes, it’s important to test the system to be sure it works when we really need it. But THAT sound does nothing but make me sprint to the remote like OJ in the airport terminal in hopes of hitting the mute button in time to avoid it.

In retail, store signage could be considered our message-alert system. Think about it… day or night, open or closed, our store signage is our first “hello” to customers. Does your signage “alert” the potential customer that they need to pay attention, come inside and take a closer look or does it make them hit the mute button in their mind?

I was walking up to the door of a boutique home furnishings store at the same time that a couple was arriving. As the gentleman reached his arm around my left to open the door for me and his companion, he read aloud the sign on the door. “No Strollers. No food or drink in the store. No public restrooms. No soliciting.” He followed with “No sales!” so quickly one would have thought that it, too, was on the sign. The store owner followed all of the right rules of crafting a sign but still sent an inadvertent and potentially costly message to a potential customer. It didn’t matter that the paper was of high quality, that the text was in a nice font or that the sign was framed in a beautiful wood frame. The sign made that person feel unwelcomed to make a purchase in that store before he ever crossed the threshold. No matter how nice the product or staff or layout of the store inside, he had hit the mute button of his mind.

Seventy-four percent of all purchase decisions are made at the point of purchase. Seventy-four percent. What does that tell you about how critical point of purchase signage is? Point of purchase signage is the silent sales associate. The one who speaks to your customer about the benefits of the product, the story of its creators and why they need the item. If your store’s exterior signage is the message-alert system, then the point of purchase signage is the “message”. It’s what that tells your customer what action to take (purchase this product).

Messages are not only words and signs, though. Messages are the way that we communicate our brand promise to our customers. It’s the care that we put into packaging a purchase – making sure that the tissue is just so – before we tote the bag to the customer’s car. It’s the fingerprint-free (okay, handprint-free) door that says that we care that our product is of quality. Everything that we do in our stores tells our customer (both potential andloyal) about who we are as a store and in turn, these messages impact our bottom line.

The new economy has left today’s consumer feeling a bit famished for the shopping experience. With the closure of a number of retail outlets, the consumers are more attentive than ever. Bottom line? Consumers notice messaging missteps. In the past, a stumble meant that she told her immediate friends and family. Today, with her heightened media options, she’s instantly reporting her poor experiences at a record pace to throngs of social friends. It’s simply too risky.

We have to realize that our new consumer wants to shop but she won’t just spend her money anywhere. Those days are long gone. She wants to spend her money in a store that provides her an experience, where she feels like she belongs, with people that understand her needs and products that fit her lifestyle. At the end of the day, our goal is to create a group of loyal customers by creating a shopping experience. A customer who understand your brand conversation so well that they can (and do) repeat it to everyone that they know. The good news is that we Indie retailers have the unique ability to make swift changes in our business models and adapt to this new economy and the consumer it has created.

Melissa Haberstroh owns the Burlap Horse and Melissa Jeffrey Home in Boerne, Texas, with her husband Jeff. She also is a member of the AmericasMart Advisory Board.

Are You Ready for July Market?

It’s less than two weeks from the start of the July 2011 Atlanta International Gift & Home Furnishings Market® and Atlanta International Area Rug Market®. Are you prepared?

There are basic components in the groundwork for a successful Market trip. Taking a few simple steps before you ever leave home can make the difference between feeling overwhelmed and scattered and being focused and on top of things.

The key is preparation and organization. What do you need to accomplish? Are you ordering from existing lines to simply fill in inventory? Are you registrationconsidering expanding into a new category? There’s an adage to “buy what yousell, don’t sell what you buy” that applies to almost every retailer. Make a plan and stick to it; otherwise it’s easy to get sidetracked and suddenly find you only have a day left until you go home, and you haven’t accomplished what you intended.

Whether you’ve been coming to AmericasMart for 30 years or it’s your first time, here’s a pre-Market checklist to get started:

  • Hotel Reservations
  • Lots of Business Cards
  • Calculator
  • Cell phone and charger
  • Pre-planned appointment schedule
  • Credit information for new vendors
  • Estimated budget
  • Knowledge of store inventory – what’s selling and what’s lacking
  • Open-to-buy purchase plan by categories
  • Assignments for each member of your buying team
  • Planned merchandise delivery dates
  • Re-sale license or local sales tax number
  • Fast Badge Registration for returning buyers
  • Comfortable shoes.

We want everyone to have the best possible Market experience in Atlanta – starting before you ever leave home. Use AmericasMart.com and theseminar AmericasMart Magazine to plot a course for each day. Don’t forget to include time for educational events (there are some phenomenal learning opportunities at Markets) as well as some of the social events. The Atlanta Buyer’s Guide available at all registration desks has a complete, day-by-day list of what’s happening.

Markets are about more than shopping ’til you drop – have a focused plan so shoppersyou also have time to enjoy Atlanta hospitality!

Q & A With Interior Designer Vern Yip

vern-yip-closeAward-winning architectural and interior designer Vern Yip will appear at AmericasMart’s Atlanta International Gift & Home Furnishings Market on Saturday, July 16, from noon to 2 p.m. to introduce Burnes Interiors, a new home décor collection from Burnes of Boston.

  • Noon-1 p.m.: Meet-and-Greet in Seminar Room 930B/934, AmericasMart, Building 2. Presentation begins at 12:15 p.m. Light luncheon served.
  • 1-2 p.m.: Burnes of Boston Showroom, Suite 1529, AmericasMart, Building 2. The first 25 buyers will receive one of Yip’s Burnes Interiors photo frames, personally autographed.

Q&A

AmericasMart (AM):  Most people understand what the role of an interior designer. But you’re also an architectural designer. Can you explain what that is?

Vern Yip (VY):  Unlike most interior designers, I went to architecture school. I have a master’s degree in architecture and an mba from Georgia Tech. After college, I landed an internship with a major architectural firm that specialized in three areas: convention centers, office buildings, and shopping centers. Of course, as an intern, you get the job that nobody is particularly that excited about – like laying out the public bathrooms. Six months into the internship, the firm’s head of interior design saw something in my drawing style – everything was hand‑drawn then – and thought I had potential as a designer. So I started interning in interior design as well as in architecture. Eventually I was able to take the six-part NCIDQ (National Council for Interior Design Qualifications) test that allowed me to call myself an interior designer.
        It was a very natural progression for me. Ever since I was a kid, I knew I wanted to design. Because of my background, I bring an architect’s perspective to my interior design projects. For example, I always place a greater emphasis on line rather than on pattern or color. I still do some residential architecture work. In fact, I just finished designing a 2,400‑square-foot addition to my house.

AM:  How did you go from designer to television star?

VY:  I had a big break while still working at my first architecture/ interior design job right out of graduate school: designing the corporate headquarters for Disney Cruise Line just as Disney was launching its cruise division. I absolutely loved it and continued to do both architectural and interior design work until for that firm until I went out on my own in 1999. I come from a long line of entrepreneurs and business owners … so going out on my own was a natural progression. In the year 2000, I was fortunate enough to be named Southeast Designer of the Year.  Winning that award put me in all sorts of trade publications, and one of those publications landed on the desk of the production company that was putting together the first season of a show called Trading Spaces.
        They asked me to come in and audition and immediately afterwards, I was offered the job. Initially, I turned the job down. I had just started my design firm and was very focused on building a client base. However, they were persistent, and I finally agreed. Now, I’ve been on television for almost 12 years, and I’ve loved every minute.

AM:  That show was Trading Spaces, which was sort of a breakthrough of its own.

VY:  Trading Spaces was the first of its kind. Previous home-centric shows had been very instructional. Trading Spaces was the first to entertain the audience while also providing accessible design tips people could use around the house.  It launched a whole new type of programming. I feel very fortunate to have been a part of it.  I did that show for four seasons. Now, with hgtv, I’ve just finished the sixth season of HGTV Design Star and the second installment of HGTV Urban Oasis, where we give away an urban home each year. This year, HGTV is giving away a luxury unit, designed by me, inside the Trump International Hotel and Tower Chicago … and it is a phenomenal building!

AM:  How do you describe your design style?

VY:  I bring an architectural perspective to everything I do. But I’ve also been tremendously influenced by my travels. I’ve visited 42 countries in the past five years. It’s a huge part of my life and always inspiring. So I’d describe my style as the confluence of my architectural training and global perspective.

AM:  How is this reflected in your Burnes Interiors collections?

VY:  Anyone who looks at my Burnes Interiors collections will see the clean, architectural lines. I’m very sensitive to balance, proportion and scale. I innately bring these into every design – the geometry of things. Nothing super fussy, but yet substantial.
        For Burnes Interiors, I wanted to create the ultimate home environment – eclectic items that work together. These are multi-dimensional design tools to help you fully express who you are through your home design. I always say that your home should be a real reflection of who you are and what you are about. My collection for Burnes Interiors is designed to enable you to pick and choose items you gravitate towards – with the confidence that they will work together seamlessly.
        You’ll see more of my global perspective in my second-generation of Burnes Interiors designs. These include bowls and clocks that were all inspired by things I saw while traveling.

AM:  How does your Asian heritage influence your designs?

VY:  I’m Chinese-American, I grew up with Asian design, and I’ve traveled a lot through Asia. I’d say the clean lines I use and my preference for line over pattern is partially Asian-inspired. But it’s just one dimension of my style. I celebrate my Asian heritage, but I always expand on it.

AM:  How does a busy designer stay on top of the latest trends? 

VY:  I think traveling is one of the most valuable things a designer can do. The world is shrinking; we can contact any corner of world at any time. Understanding how others operate is important to all aspects of our lives, and that includes interior design. I want to see and experience how other people and cultures approach their daily lives – and then let it inspire my work.
        But perhaps even more than that, I want to think about design every day.It’s my greatest passion; I would do even if it weren’t my job. I want to be constantly aware of what is happening – in movies, fashion, books, travel, politics – let it feed my soul, and then see how it materializes in my designs.

AM:  How – and why – did you get involved with Burnes of Boston and the creation of Burnes Interiors?

VY:  Of course, I was familiar with Burnes of Boston. Who hasn’t bought Burnes of Boston picture frames? So when they approached me I was intrigued. But just because you have a well-known name or the ability to do something doesn’t mean you should do it. I wasn’t interested in rehashing designs that already exist in the marketplace and putting my name on them. But I saw a real opportunity to improve people’s lives through the innovative approach that Burnes Interiors is taking. When you put something out there that has a point of view – especially something that hasn’t been expressed before – then it becomes valuable. Then you have something to contribute.
        The idea of working with Burnes to develop a line of home accessories was an exciting opportunity. Small items can have a huge impact, and they are so crucial for fully expressing your personality. I felt I had something different to say – and this was a chance to help people pull their spaces together without fear.
        I’ve been in countless homes, and people always say, “We couldn’t have done it without you.” Well, I can’t be in every home. And yet, the way Burnes Interiors is set up, it’s almost as if I can – because the design value is built into the product. Burnes Interiors products are created with a designer’s eye; they are correctly proportioned and have built-in function. These items are designed to work in your home – and they have the flexibility to adapt to different rooms and spaces. So if you move or change your décor, Burnes Interiors will grow with you. That’s the value you’re getting.

AM:  I’ve noticed that candlelight often plays a role in your designs. Now you’ve created wall sconces for Burnes Interiors. What does this kind of lighting add to a room?

VY:  Light is a critical component for setting the mood or tone in a home. It’s one of a designer’s most powerful tools. There’s not a light bulb in the world that can replicate candlelight. It automatically creates a special environment. I relished the opportunity to incorporate candlelight into Burnes Interiors. The way the flicker of a candle is reflected in a mirror‑backed sconce is magnificent. It’s a powerful and elegant tool that harkens back to well-known vistas like the Hall of Mirrors at Versailles. With my mirror-backed sconces, people can recreate that look in their own homes and do it affordably. Burnes Interiors is sophisticated and looks pricey … but it is affordable while also being of quality. There is a lot of design value built into this collection.

AM:  I understand you gave Burnes Interiors its working title: “The Thread Project.” What does that mean?

VY:  We live in a world where environments are eclectic. Expressing who we are, rather than adhering to one design style, should be the norm these days. Not everything matches any more – perhaps because you got married or moved in with your partner, or you inherited some furniture, or simply because you have diverse interests. That is wonderful, and it is very reflective of how people live today. We should be celebrating what makes us unique and special through our eclectic environments. 
        Most people, however, panic trying to pull together an eclectic environment. Almost everyone struggles with it. But there are ways that common threads can link diverse items together. With Burnes Interiors, these common threads have been built-in because we’ve done the thinking for you and are showing you directly how to pull together eclectic elements and feel secure about it. This allows you to have a multi‑dimensional, personalized home filled with adaptable elements that can change with you … and that help make you home that destination that always puts a smile on your face at the end of the day. For me, that’s what home is all about. It should be the ultimate environment – better than any hotel or five-star resort. Home should be the place that makes you happiest. 

AM:  What are the most frequent mistakes people make when decorating their homes?

VY:  One of the biggest mistakes is that people tend to save the walls for last.  When they realize their walls are naked, they often just panic and choose artwork or accessories in the wrong size or wrong scale. That’s something I addressed with Burnes Interiors. The heart of the collection includes mirrors and sconces all properly scaled for scenarios that most people encounter … such as a bare area above a sofa, entry table, or headboard. These are elements that come in common sizes that we all have, but most folks don’t know how to use that space.  With my Burnes Interiors collection, items are thoughtfully scaled to address these scenarios and adapt in the future as people’s homes and lives change. As I said, I want you to be able to decorate without fear. At the end of the day, this should be fun!
        Also, people feel they have to adhere to one style within a room or space. Most know they don’t have to do the entire house all one way, yet they hesitate to mix it up within a room. But the most beautiful rooms don’t have to have “a specific style.” They just have to be your style.

AM:  What tips would you give people who consider themselves clueless when it comes to home decorating?

VY:  Dig deep. Have an honest conversation with yourself about who you are and what your life is about. Choose things that speak to you. You don’t have to follow any so-called standards or rules.
        Also, buy quality. Quality has nothing to do with price. Expensive doesn’t equal quality; inexpensive doesn’t mean poor quality. There’s a lot of accessible design that offers the kind of craftsmanship and durability I’m talking about. In fact, the quality of Burnes Interiors is one of the things I’m most proud of. Every item is well made, enduring in design, and affordably priced.
        Finally, people should embrace color – especially on their walls. There’s a lot of fear in this area. But color gives a room a sense of completion and a sense of design … and it is another powerful tool for expressing who you are. If you don’t like the color you’ve tried on the walls, you can change it! Painting is easy and relatively inexpensive.

AM:  What else are you currently working on?

VY:  It’s really been a dynamic year; I’m very lucky. In addition to HGTV Design Star and HGTV Urban Oasis, I’m launching a home collection with Home Shopping Network (HSN) on July 26 that’s inclusive of bedding, furniture and lighting. A lot of furniture and soft goods:  sheets, duvets, loveseats, headboards, beds. The Vern Yip Home Collection for HSN is actually a good complement to my collection for Burnes Interiors.
        And my family is growing. I have a three-month-old daughter and a 17‑month-old son. So it’s been a very good year.

AM:  When can we next see you on television?

VY:  HGTV Design Star returns for the sixth season on July 11, and HGTV Urban Oasis 2011 debuts on August 24. It’s going to be a busy summer.