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Guest Blogger Brooke Giannetti Talks about Her AmericasMart Discovery

Guest Blogger Brooke Giannetti Talks about Her Ame...

When I opened my store last year I never thought that I would be visiting Atlanta to find home furnishing resources. I asked myself “What could AmericasMart possibly have that I couldn’t find here in Los Angeles?” The answer to that question turned out to be “A lot!” Here are my top 10 things that I discovered/enjoyed during my latest trip to AmericasMart: 1. Blue Ocean Traders Blue Ocean...
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AMU Guest Blogger Peggy Johnson Spills on Survival Strategies

AMU Guest Blogger Peggy Johnson Spills on Survival...

I often refer to a quote by Helen Keller’s teacher:  “I came to teach, but I stayed to learn.”  That describes every class I have ever taught, every fashion show I have done….and more.  I have always found frontline decisions and experience to be the most valuable…along with sage advice from our sales reps…that give us insider tips on survival.  I always look forward to market to pull me...
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AMU Speaker Alison Ilg Tells how Social Networking is Another Opportunity for Connecting with Customers

AMU Speaker Alison Ilg Tells how Social Networking...

More and more businesses are using social networking as communication tools.  Facebook, Twitter, YouTube and others are all great ways to tell your customers more about you, and your store and products.   Social networks are also a way to create relationships with customers and give you another touch point. But, where do you start?  The best way to approach social media is to first determine which networks are your...
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WITHit Speaker Provides Insight on Social Network Success

WITHit Speaker Provides Insight on Social Network ...

The only way to ensure you don’t lose followers is to consistently provide quality content on your networks. The only confusing part is that means slightly different things on each network.  Here is a cheat list of content Do’s and Don’ts for the top three! Twitter Do: Keep it upbeat, fresh, and relevant. Positive quotes are always welcome. Twitter Don’t: Talk about the weather, your dinner, or share if you are...
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AMU Speaker, Nick Goebel, Tells Top 3 Reasons to Launch a Website

AMU Speaker, Nick Goebel, Tells Top 3 Reasons to L...

The beginning of a new year is a great time to set goals for your business and decide where you are going to spend some of your marketing dollars. If you don’t have a website for your business or your website is outdated, make 2010 the year you stand out online. If you aren’t convinced that now is the right time to start thinking about your website, consider the following reasons: 1. Customers and potential customers...
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AMU Speakers Remind Retailers to ‘Not Chase, but Be Chased’

AMU Speakers Remind Retailers to ‘Not Chase,...

Small store. Big Store. Megastore. We all feel the pressure from our competition. How should we compete? The knee-jerk reaction is to lower our prices. When it comes to Oriental rugs, the best way is to take a lesson from a generation ago – make it job #1 to provide great service. That starts by becoming passionate for this art form, and getting educated and comfortable with answering customers’ questions...
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Social Media Leader Erik Qualman Answers FAQs

Social Media Leader Erik Qualman Answers FAQs...

Social media is still in the early stages of development, and with that comes many questions. I’ve picked some of the most often asked questions by companies and individuals and have responded with my thoughts.  Q: Are there things that should always or never be done in social media, things to consider or options to weigh when deciding which one to join (or stop using!)? A: Fun and common sense — have plenty of both. Q:...
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Reality Check with Jonathan Kayne

Reality Check with Jonathan Kayne...

Jonathan Kayne is no stranger to reality television or Atlanta Apparel. Here is the most recent scoop from Kayne himself: Kayne’s TOP special occasion trends Prints – Playful prints and colors have fully saturated the market Cocktail – Fashion forward pieces that you can wear for more than one occasion Oversized flowers and bows – using different fabrics, draping and textures to create flower and bow motifs Kayne’s...
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An Inside Look at The 2009 Atlanta Gourmet Market...

I was privileged to serve as one of the judges for the 2009 Atlanta Gourmet Market’s Best of Atlanta competition.  For those unfamiliar, The Atlanta Gourmet Market is an annual trade show that highlights a range of wholesale and retail food items from around the country at AmericasMart in downtown Atlanta.  In the “Best of Atlanta” awards, 10 gourmet categories are evaluated by an independent panel of judges,....
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Social Media 101: Facebook, Twitter & and How They Will Help Your Bottom Line

Social Media 101: Facebook, Twitter & and How...

We had an amazing turn out for my Social Media 101 seminar at last week’s show.  As promised, here is the slide deck and some useful links from the presentation. For those of you that weren’t able to attend, here are a few key points and some notes to keep in mind when deciding if social media is the right thing for your business: The content you put out there is much more important than the platform (Twitter,...
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