Juniors Trends for Spring/Summer 2015

Tomboy Crop
Loose tomboy tees shrink to cropped proportions for a casual take on spring-relevant abbreviation. Look for relaxed fits, boxy silhouettes with hemlines ranging from midriff to hip-grazing.

Ward and Ward Showroom

Ward and Ward Showroom

Transparent Tee
Delicate translucency elevates basic tees, adding an element of airy peek-a-boo fragility to this everyday staple. Tees are boyish and outsized in proportion. Look for overlaid appliqué, block panels, graphics and repeat motifs for added interest.



Delicate Pullover
Slimline pullovers are airy thanks to weightless yarns, pointelle play and openwork stitches. Look for decorative stitches and lacy textures in white or delicate pastel hues.

Ward and Ward Showroom

Ward and Ward Showroom

Halter Dress
S/S 15 catwalks are awash with halter-neck silhouettes, updating simple day dresses with a fresh shoulder-exposing detail. From stiff shifts to femme fit-and-flares, look for crossover, tied and buttoned straps with playful prints, 3D textures and embellishment.

Madison Mathews

Madison Mathews

Retro Set
Matched sets continue, with the newest incarnations referencing 1950s pin-up girls, with a touch of rebellion via barely-there hemlines. Crops pair with high-waisted miniskirts and hot pants.

Ward and Ward Showroom

Ward and Ward Showroom

Trend forecasting courtesy of WGSN/Stylesight.

Essential Tips for IDS

AmericasMart Buyers 6AmericasMart’s famous semi-annual Immediate Delivery Show takes place October 28-30, 2014. This cash and carry event is the year’s last buying opportunity where you’ll discover unique products across all price points perfect for stocking up for the holidays or the next season, all ready to take with you!

The October 2014 is the largest cash and carry event of the year, so we have prepared some tips for making it your best IDS experience yet:

PLAN YOUR PARKING: The AmericasMart decks in Buildings 2 and 3 will be open for the Market. If they are full, there are other parking garages around AmericasMart that are a short walk to the Marketplace. A list of garages around AmericasMart can be available via this link: http://www.americasmart.com/market-info/travel/directions/parking#/

KNOW WHERE TO LOOK FOR SAMPLES: In addition to those showrooms that choose to offer samples, an expansive cash and carry temporary Market takes place on Building 3 Floor 1. The temps are open 9 a.m. – 5 p.m on Tuesday and Wednesday and 9 a.m. – 2 p.m. on Thursday. A full list of temporary exhibitors can be viewed via this link: http://www.americasmart.com/gift/oct-ids#/

BRING CASH: Some showrooms will take credit or debit cards, but most prefer cash during IDS. If you need more cash, ATMs are located in the Building 1 lobby, on Building 2 Floor 2 and on Building 3 Floor 1 outside of the Market Café.

BRING A CART: Samples purchased at IDS are cash and carry meaning you’ll need to take them with you when you leave. Avoid returning to your car over and over by bringing a small cart for all of your finds. With so much traffic on the floors, please be careful and courteous of others when navigating your cart.

LOCATE THE DOCKS: Larger items such as furniture that cannot be carried out by hand or on a cart will need to be picked up at the loading docks. When you’re ready to pick up your items, take your car to the loading dock associated with the building where you bought the piece and an AmericasMart staff member will help you load it into your car.

The Building 1 and Building 2 loading docks are on John Portman Blvd. An additional Building 2 and Building 3 loading docks are on Williams Street.

WRITE ORDERS: Many showrooms offering samples are still writing orders for non-sample merchandise. Use IDS as another opportunity to order for your store or projects.

MAINTAIN CALM: Please remember that there’s a lot of activity and a lot of people on campus. Please be patient and courteous with both other buyers and showroom personnel.

What tips do you have for an ideal IDS experience?


Spring for Suede and Leather

Spring and Summer 2015 styles at Atlanta Apparel Market have a strong focus on fabrics, with a broad array of options. Traditional linen, cotton, silk and chiffon are balanced with strong but subtle pieces in leather and suede, adding a new dimension for the coming retail sales season.

My Tribe Nue by ShaniMoving beyond just black, white and brown, color adds new interest and more options to mix with a variety of warm season pieces. With air conditioned homes, offices and planes, there’s always a need for striking, functional pieces no matter what the calendar says.

TCECBiz Miilla jacket

Moto jackets are refreshed with lighter weights and unexpected colors. Pencil skirts are sleek while circle skirts are both playful and bold in leather. Pastels bring softness and sophistication while bolder color add a striking element of drama.

Origami Judith March 2 judith March

Laser cuts dominate, but designers also opt to use leather an suede as trim to add texture and sometimes movement with insets, edging and fringe. From boho to edgy to chic, there’s a tactile freshness to adding suede and leather to any collection.

My Tribe group

Denim Do’s for Spring/ Summer 2015

Denim pieces are a classic no matter the season. For Spring/Summer2015 lines are mixing it up with denim shirts, dresses, rompers, jumpsuits and more in addition to traditional jean pants. We spotted new cuts, designs and even the return of the overall all over the October Atlanta Apparel Market Showrooms and Temporaries.

Overalls, denim tops and a denim jumpsuit by Paige Denim (Floor 9 S335B)


Fit and flare acid wash dress by Kensie Jeans (2-102B)


Ombre denim dress styled with a fur vest and statement necklace by Hot & Delicious (2-115)


Patterned jean by Beija-Flor Jeans (2-540)


Cargo jeans with a knit waistband by Kensie Jeans (2-102B)



It’s T-shirt Time!

T-shirts are back for Spring 2015. With an assortment of witty taglines and eye-catching designs, you’re sure to find the perfect tee for your customer. We’ve assembled a few of our favorite Southern exhibitors in the 400 section on Floor 3, right off the escalator. Stop by to check them out, and keep an eye out for the T-shirt trend throughout Atlanta Apparel.

Charlie Southern

Charlie Southern

Southern Doe

Southern Doe



Southern Cross Apparel

Southern Cross Apparel

Southern Snow

Southern Snow


States of Mind

State of Mine

Flashback to Neon Brights for Spring & Summer

Ark & Co.Walk the aisles and showrooms of the Atlanta Apparel Market and you might think it’s 1984 instead of 2014. Flashes of neon burst from racks and displays across collections. From accessories and trims to separates to dresses, vivid color brings life to myriad pieces.

Ark & Co.  Esley Honey Punch USA

Bursts of nJulia Jordaneon aren’t restricted to a single category; there are pieces in lines ranging from Young Contemporary to Fashion Accessories to Moderate and Better collections. While everyone of every age can’t pull off electric pink chiffon shorts or a glowing yellow crop top, punches of brightness add life to tops, dresses and accessories making the luminous options available to every customer.

Whether you’re looking for a burst of life to create a bold summer display or just looking for a few pieces to add pops of color, ideas abound at Market.

Voom by Joy Han Kaya di Koko-Vaccarelli Katherine WayZ&L Europe

Expert Tips for Selling S.A.S.S.

Tsu.ya by Kristi Yamaguchi;

Tsu.ya by Kristi Yamaguchi

As the semi-annual S.A.S.S. (Shape. Active. Swim. Sleep) collection returns to the October Atlanta Apparel Market (showrooms: October 16-20, temporaries: October 16-19) we asked experts from the collection for their tips for integrating shapewear, sleepwear and activewear into your clothing store.

Cindi Ahlers of Tsu.ya by Kristi Yamaguchi; Lauren Bartley, junior account executive for Yummie by Heather Thomson; and JoAnne Grazzini, national sales director for PJ Harlow share these things to keep in mind:

YOUR CUSTOMERS. Employ the same size-ordering technique you use for you ready-to-wear items with you shapewear, sleepwear and active wear. Don’t take the smalls and extra-smalls out of consideration – ladies in those sizes might also want a little extra support. Also consider who is ultimately making the purchase. Conservative, comfortable pajamas might go over better than a sexy lacy piece if your customer is mom buying for her teenage daughter.

Yummie cropped

Yummie by Heather Thomson

YOUR OTHER LINES. Are your jeans flying off the shelves? Would your best-seller dress look great with leggings? Use these pieces to help incorporate new active and lifestyle collections into your store. Match a loungewear top to your denim and leggings to your tunics – you might be able to sell the coordinating casual pieces as well.

TECHNOLOGY. Fabric technology has come a long way in loungewear and activewear. Knowing the science behind shapewear jeans can help you close the sale and makes you a hero when the skinny jeans finally fit. Advising your customers on how to care for an item is equally as important – you don’t want her satin pajamas ruined because you didn’t tell her to wash them inside-out. Ask the line about its specific fabric technology before your place your order.

PJ Harlow

PJ Harlow

YOUR DRESSING ROOM. Ever have that customer who walked away from the perfect dress because she had a few trouble spots? Include sample of all of your shapewear pieces in your dressing room so she can slip one on under whatever she tries on. She loves the way she looks and you love that she bought both pieces.

THE CALENDAR. Pajamas make great holiday gifts. Reminding your customer of this as she buys her party dress means she has one less gift to buy and you increased your holiday profits. When the weather heats up, selling shirts with stay-cool technology may make you the most popular store in town.

What tips do you have for selling shapewear, activewear, swimwear and sleepwear?

Tsu.ya by Kristi Yamaguchi is located on Floor 2 Booth 620. Olympic Gold Medalist and “Dancing With the Stars” winner Yamaguchi will make an appearance in the booth on Friday, October 17.

Yummie by Heather Thomson is located on Floor 2 Booth 602. Buyers who share photos of their selections on social media tagging the line’s official accounts will receive a discount on their order. Visit the booth for more information.

PJ Harlow is located on Floor 2 Booth 600 on the atrium. It will fulfill last-minute holiday pajama orders through November 15.