Tips for T’s

You’ve spotted them around town, on campus, in the carpool line and in your area’s top boutiques. How can you capitalize on the boutique t-shirt trend? Jazmine Farmer of Calamity Jane’s Apparel, Coreen King of Lost Petal Linens and Kristen Ostow of Southerndoe give us tips on incorporating t-shirts into your product mix.

Calamity Jane's Apparel

Calamity Jane’s Apparel

START SMALL: Not sure if your customers will prefer funny sayings, inspirational quotes or local pride – or if they will even buy a t-shirt at all? Many lines let you start out with just a few styles to try with your customers. Calamity Jane’s Apparel allows buyers to order one of a style to see how it does in store. Lost Petal Linens encourages stores to host trunk shows allowing them to showcase more of the line and see what the customers really want.

USE THE MANUFACTURER AS RESOURCE: Lost Petal Linen’s history in art shows and festivals has given it an expansive knowledge of what consumers want. “We only offer our best sellers to stores meaning you get what the customers want the most” says King. As with any line you’re considering, be prepared with questions and heed the line’s advice.

Southerndoe/ Danielle Nicole Photography

Southerndoe/ Danielle Nicole Photography

CONSIDER THE MARKETING OPPORTUNITIES: “T-shirts are great marketing for retailers because customers wear them out and about locally,” says Ostow. “When someone says, ‘I love your t-shirt! Where did you get it?’ the customer will fondly share all about the store they got it from and the location nearby.” While they browse your t-shirt collection, they will also check out your other merchandise. She also notes that sayings and designs on shirts are great material for social media shares.

LEARN WHAT MAKES THEM UNIQUE: Every t-shirt tells a story. Southern Doe is a lifestyle brand inspired by a love for the outdoors and the belief that strength is true beauty. Calamity Jane’s Apparel was formed as a celebration of home in the midst of a terrible natural disaster. Each piece of fabric incorporated into Lost Petal Linen’s pieces is hand-selected by its owners/ designers. Find stories that inspire you and complement your brand.

Lost Petal Linens

Lost Petal Linens

INSPIRE ENSEMBLES:T-shirts are double-duty trend pieces. Show them with yoga pants for the athleisure trend or create a unique casual outfit with a cardigan and a great pair of pants. “It’s definitely on-trend to build an outfit around a statement piece” says King. “People who don’t want to fully ‘get dressed’ will put on a cute t-shirt and feel instantly pulled together” adds Farmer.

ENCOURAGE IMPULSE BUYS: “Having a couple t-shirts available each season gives every customer the ability to purchase something affordable before leaving your store,” says Ostow. Cute sayings, fun styles, and comfort make t-shirts great gifts for your customers to pick up for friends and family while they are shopping for themselves.

What kind of t-shirts can you expect at the January Atlanta Apparel Market? Check out our blog post “It’s T-Shirt Time” for highlights from the October Atlanta Apparel Market. See Atlanta Apparel’s t-shirt collections in the Temporaries on Floor 3 and in the Permanent collection on Floors 9 and 11 at the Market.

Calamity Jane’s Apparel is located on Floor 3 Booth 434. Show special is $250 opening order; free shipping at $750; 5 percent savings on next order and free shipping at $1000; 5 percent savings on current order and free shipping at $1500; and free custom order, 5 percent savings on current order and free shipping at $2500.

Lost Petal Linens is located on Floor 3 Booth 322. Show special is free freight with an order of the whole collection.

Southerndoe is located on Floor 3 Booth 450. Show special is free Shipping on orders of $500 or more.

Kidswear S/S 15: Back to the Future, Seriously

Parents who grew up in the 1980s should be completely comfortable with the choices they’ll have when shopping for their kids this spring and summer.

thumb_con_ss15_004Little boys can channel Magnum P.I., Crockett & Tubbs or Alex P. Keaton with bright pastels, bold prints and preppy polos.

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The same goes for the little ladies with styles worthy of the Bangles, Diane Chambers thumb_bolc_ss15_006or the young Madonna. Preppy skirts and blouses, sport shorts, lace dresses, graphic sweatshirts and floral headbands are just a few of the options that will be in stores for the season.

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While youngsters often claim to want to be and look grown-up, adults know kids need their own versions of any style that’s both appropriate and more resilient.

As fabrics have improved, retro looks are more durable than ever, especially for thumb_fung_ss15_028childrenswear. Softer denim, washed cotton, washable silk, pliable neoprene and durable jersey are some of the seasonal materials adding to the tactile interest of the collections and making them wearable in the real world of scooter races, sand boxes and monkey bars.

Retailers can find hundreds of lines in a wide spectrum of price points on Floor 13 in Children’s World at AmericasMart during the Atlanta Apparel Market, Jan. 29-Feb. 2.

Juniors Trends for Spring/Summer 2015

Tomboy Crop
Loose tomboy tees shrink to cropped proportions for a casual take on spring-relevant abbreviation. Look for relaxed fits, boxy silhouettes with hemlines ranging from midriff to hip-grazing.

Ward and Ward Showroom

Ward and Ward Showroom


Transparent Tee
Delicate translucency elevates basic tees, adding an element of airy peek-a-boo fragility to this everyday staple. Tees are boyish and outsized in proportion. Look for overlaid appliqué, block panels, graphics and repeat motifs for added interest.

J.O.A.

J.O.A.


Delicate Pullover
Slimline pullovers are airy thanks to weightless yarns, pointelle play and openwork stitches. Look for decorative stitches and lacy textures in white or delicate pastel hues.

Ward and Ward Showroom

Ward and Ward Showroom


Halter Dress
S/S 15 catwalks are awash with halter-neck silhouettes, updating simple day dresses with a fresh shoulder-exposing detail. From stiff shifts to femme fit-and-flares, look for crossover, tied and buttoned straps with playful prints, 3D textures and embellishment.

Madison Mathews

Madison Mathews


Retro Set
Matched sets continue, with the newest incarnations referencing 1950s pin-up girls, with a touch of rebellion via barely-there hemlines. Crops pair with high-waisted miniskirts and hot pants.

Ward and Ward Showroom

Ward and Ward Showroom


Trend forecasting courtesy of WGSN/Stylesight.

Essential Tips for IDS

AmericasMart Buyers 6AmericasMart’s famous semi-annual Immediate Delivery Show takes place October 28-30, 2014. This cash and carry event is the year’s last buying opportunity where you’ll discover unique products across all price points perfect for stocking up for the holidays or the next season, all ready to take with you!

The October 2014 is the largest cash and carry event of the year, so we have prepared some tips for making it your best IDS experience yet:

PLAN YOUR PARKING: The AmericasMart decks in Buildings 2 and 3 will be open for the Market. If they are full, there are other parking garages around AmericasMart that are a short walk to the Marketplace. A list of garages around AmericasMart can be available via this link: http://www.americasmart.com/market-info/travel/directions/parking#/

KNOW WHERE TO LOOK FOR SAMPLES: In addition to those showrooms that choose to offer samples, an expansive cash and carry temporary Market takes place on Building 3 Floor 1. The temps are open 9 a.m. – 5 p.m on Tuesday and Wednesday and 9 a.m. – 2 p.m. on Thursday. A full list of temporary exhibitors can be viewed via this link: http://www.americasmart.com/gift/oct-ids#/

BRING CASH: Some showrooms will take credit or debit cards, but most prefer cash during IDS. If you need more cash, ATMs are located in the Building 1 lobby, on Building 2 Floor 2 and on Building 3 Floor 1 outside of the Market Café.

BRING A CART: Samples purchased at IDS are cash and carry meaning you’ll need to take them with you when you leave. Avoid returning to your car over and over by bringing a small cart for all of your finds. With so much traffic on the floors, please be careful and courteous of others when navigating your cart.

LOCATE THE DOCKS: Larger items such as furniture that cannot be carried out by hand or on a cart will need to be picked up at the loading docks. When you’re ready to pick up your items, take your car to the loading dock associated with the building where you bought the piece and an AmericasMart staff member will help you load it into your car.

The Building 1 and Building 2 loading docks are on John Portman Blvd. An additional Building 2 and Building 3 loading docks are on Williams Street.

WRITE ORDERS: Many showrooms offering samples are still writing orders for non-sample merchandise. Use IDS as another opportunity to order for your store or projects.

MAINTAIN CALM: Please remember that there’s a lot of activity and a lot of people on campus. Please be patient and courteous with both other buyers and showroom personnel.

What tips do you have for an ideal IDS experience?

 

Spring for Suede and Leather

Spring and Summer 2015 styles at Atlanta Apparel Market have a strong focus on fabrics, with a broad array of options. Traditional linen, cotton, silk and chiffon are balanced with strong but subtle pieces in leather and suede, adding a new dimension for the coming retail sales season.

My Tribe Nue by ShaniMoving beyond just black, white and brown, color adds new interest and more options to mix with a variety of warm season pieces. With air conditioned homes, offices and planes, there’s always a need for striking, functional pieces no matter what the calendar says.

TCECBiz Miilla jacket

Moto jackets are refreshed with lighter weights and unexpected colors. Pencil skirts are sleek while circle skirts are both playful and bold in leather. Pastels bring softness and sophistication while bolder color add a striking element of drama.

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Laser cuts dominate, but designers also opt to use leather an suede as trim to add texture and sometimes movement with insets, edging and fringe. From boho to edgy to chic, there’s a tactile freshness to adding suede and leather to any collection.

My Tribe group

Denim Do’s for Spring/ Summer 2015

Denim pieces are a classic no matter the season. For Spring/Summer2015 lines are mixing it up with denim shirts, dresses, rompers, jumpsuits and more in addition to traditional jean pants. We spotted new cuts, designs and even the return of the overall all over the October Atlanta Apparel Market Showrooms and Temporaries.

Overalls, denim tops and a denim jumpsuit by Paige Denim (Floor 9 S335B)

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Fit and flare acid wash dress by Kensie Jeans (2-102B)

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Ombre denim dress styled with a fur vest and statement necklace by Hot & Delicious (2-115)

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Patterned jean by Beija-Flor Jeans (2-540)

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Cargo jeans with a knit waistband by Kensie Jeans (2-102B)

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It’s T-shirt Time!

T-shirts are back for Spring 2015. With an assortment of witty taglines and eye-catching designs, you’re sure to find the perfect tee for your customer. We’ve assembled a few of our favorite Southern exhibitors in the 400 section on Floor 3, right off the escalator. Stop by to check them out, and keep an eye out for the T-shirt trend throughout Atlanta Apparel.

Charlie Southern

Charlie Southern

Southern Doe

Southern Doe

Written

Written

Southern Cross Apparel

Southern Cross Apparel

Southern Snow

Southern Snow

 

States of Mind

State of Mine