Earrings – Beyond the Stud

Earrings are making a statement this season. During January Market at Atlanta Apparel, we saw a stunning selection of bejeweled earring jackets, front-and-back peekaboo earrings, ear climbers and cuffs from several of our exhibitors. Take a look!

House of Harlow

House of Harlow

SUCCARRA Showroom (Melanie Auld)

SUCCARRA Showroom
(Melanie Auld)

CC Skye

CC Skye

Judson & Company

Judson & Company

Gorjana

Gorjana

 

Visual Inspirations

judith march

Whether your products are staples or impulse buys, if your display isn’t appealing, it won’t be effective. We found many examples of displays during the Atlanta Apparel Market that caused us to stop and take a second look – exactly what you want your customers to do. Here are a few of the reasons these and other attention-grabbing displays are compelling.

Gypsy SouthBodacious Boot Co. Diana Warner

David ByrneColor – Color sets the tone. A completely red or blue display is dramatic, but it also can be too much. Use variations of a shade or complementary colors to drive pop.

Theme - Instead of grouping a lot of the same thing, find a common concept and build on that idea. Too much of one the exact same product will be monotonous. variation will create more interest in all the products overall.

Light – Your displays won’t be effective if no one can see it. Make sure it’s well lit, IMG_3388whether that means adjusting overhead lighting or adding specialty light sources.

Grouping and balance – The rule of three is standard practice in merchandising because using three primary objects keeps eyes moving while symmetry tends to incite a stare at one aspect of the display. Find a primary object, then build around it as a focal point.

Diana WarnerSurprise – Always include one unexpected element. It will delight your customers, entice them to linger longer to explore and make the display more memorable.

 

 

Perennial Favorites for Spring

Spring FootwearIf April showers bring May flowers, then January Apparel Market brings an array of Spring prints. The 2015 collections offer myriad options, from bold to subtle to ensure there’s an option to suit any style.

 

Sweet Sinammon Uncommon Fashion Group Maggie London

One key look – confirmed by Carson Kressley in his Market Faves – is mixing prints. Stripes and florals are one of the most popular combos but we also spotted stripes and polka dots as well as mini florals with gingham checks.

Umgee USA Strawberry Blonde Clothing Ark & Co.

Florals are perennial favorites for spring and summer, but each year, the scale and implementation changes creating a fresh look. This season, no one look dominates. Stripes created from florals are one look, while watercolor prints offer another and updated takes on traditional toile are yet another.

House of Perna Hem & ThreadB the Collection

When mixing prints in an outfit, remember to consider both color and scale to avoid ending up with a look that’s more haphazard hobo than trendy chic.

Gracia RYU Gracia

Check out all these styles – and more – at the next Atlanta Apparel Market, March 19-23, 2015.

Tips for T’s

You’ve spotted them around town, on campus, in the carpool line and in your area’s top boutiques. How can you capitalize on the boutique t-shirt trend? Jazmine Farmer of Calamity Jane’s Apparel, Coreen King of Lost Petal Linens and Kristen Ostow of Southerndoe give us tips on incorporating t-shirts into your product mix.

Calamity Jane's Apparel

Calamity Jane’s Apparel

START SMALL: Not sure if your customers will prefer funny sayings, inspirational quotes or local pride – or if they will even buy a t-shirt at all? Many lines let you start out with just a few styles to try with your customers. Calamity Jane’s Apparel allows buyers to order one of a style to see how it does in store. Lost Petal Linens encourages stores to host trunk shows allowing them to showcase more of the line and see what the customers really want.

USE THE MANUFACTURER AS RESOURCE: Lost Petal Linen’s history in art shows and festivals has given it an expansive knowledge of what consumers want. “We only offer our best sellers to stores meaning you get what the customers want the most” says King. As with any line you’re considering, be prepared with questions and heed the line’s advice.

Southerndoe/ Danielle Nicole Photography

Southerndoe/ Danielle Nicole Photography

CONSIDER THE MARKETING OPPORTUNITIES: “T-shirts are great marketing for retailers because customers wear them out and about locally,” says Ostow. “When someone says, ‘I love your t-shirt! Where did you get it?’ the customer will fondly share all about the store they got it from and the location nearby.” While they browse your t-shirt collection, they will also check out your other merchandise. She also notes that sayings and designs on shirts are great material for social media shares.

LEARN WHAT MAKES THEM UNIQUE: Every t-shirt tells a story. Southern Doe is a lifestyle brand inspired by a love for the outdoors and the belief that strength is true beauty. Calamity Jane’s Apparel was formed as a celebration of home in the midst of a terrible natural disaster. Each piece of fabric incorporated into Lost Petal Linen’s pieces is hand-selected by its owners/ designers. Find stories that inspire you and complement your brand.

Lost Petal Linens

Lost Petal Linens

INSPIRE ENSEMBLES:T-shirts are double-duty trend pieces. Show them with yoga pants for the athleisure trend or create a unique casual outfit with a cardigan and a great pair of pants. “It’s definitely on-trend to build an outfit around a statement piece” says King. “People who don’t want to fully ‘get dressed’ will put on a cute t-shirt and feel instantly pulled together” adds Farmer.

ENCOURAGE IMPULSE BUYS: “Having a couple t-shirts available each season gives every customer the ability to purchase something affordable before leaving your store,” says Ostow. Cute sayings, fun styles, and comfort make t-shirts great gifts for your customers to pick up for friends and family while they are shopping for themselves.

What kind of t-shirts can you expect at the January Atlanta Apparel Market? Check out our blog post “It’s T-Shirt Time” for highlights from the October Atlanta Apparel Market. See Atlanta Apparel’s t-shirt collections in the Temporaries on Floor 3 and in the Permanent collection on Floors 9 and 11 at the Market.

Calamity Jane’s Apparel is located on Floor 3 Booth 434. Show special is $250 opening order; free shipping at $750; 5 percent savings on next order and free shipping at $1000; 5 percent savings on current order and free shipping at $1500; and free custom order, 5 percent savings on current order and free shipping at $2500.

Lost Petal Linens is located on Floor 3 Booth 322. Show special is free freight with an order of the whole collection.

Southerndoe is located on Floor 3 Booth 450. Show special is free Shipping on orders of $500 or more.

Kidswear S/S 15: Back to the Future, Seriously

Parents who grew up in the 1980s should be completely comfortable with the choices they’ll have when shopping for their kids this spring and summer.

thumb_con_ss15_004Little boys can channel Magnum P.I., Crockett & Tubbs or Alex P. Keaton with bright pastels, bold prints and preppy polos.

thumb_plt0714_124 thumb_myrl_ss15_013 thumb_chc0814_DSC_0868

The same goes for the little ladies with styles worthy of the Bangles, Diane Chambers thumb_bolc_ss15_006or the young Madonna. Preppy skirts and blouses, sport shorts, lace dresses, graphic sweatshirts and floral headbands are just a few of the options that will be in stores for the season.

thumb_ilgu_ss15_060 thumb_ptb20614_PB_DAY_two_406 thumb_klf0714_Kleine_fabriek032

While youngsters often claim to want to be and look grown-up, adults know kids need their own versions of any style that’s both appropriate and more resilient.

As fabrics have improved, retro looks are more durable than ever, especially for thumb_fung_ss15_028childrenswear. Softer denim, washed cotton, washable silk, pliable neoprene and durable jersey are some of the seasonal materials adding to the tactile interest of the collections and making them wearable in the real world of scooter races, sand boxes and monkey bars.

Retailers can find hundreds of lines in a wide spectrum of price points on Floor 13 in Children’s World at AmericasMart during the Atlanta Apparel Market, Jan. 29-Feb. 2.

Juniors Trends for Spring/Summer 2015

Tomboy Crop
Loose tomboy tees shrink to cropped proportions for a casual take on spring-relevant abbreviation. Look for relaxed fits, boxy silhouettes with hemlines ranging from midriff to hip-grazing.

Ward and Ward Showroom

Ward and Ward Showroom


Transparent Tee
Delicate translucency elevates basic tees, adding an element of airy peek-a-boo fragility to this everyday staple. Tees are boyish and outsized in proportion. Look for overlaid appliqué, block panels, graphics and repeat motifs for added interest.

J.O.A.

J.O.A.


Delicate Pullover
Slimline pullovers are airy thanks to weightless yarns, pointelle play and openwork stitches. Look for decorative stitches and lacy textures in white or delicate pastel hues.

Ward and Ward Showroom

Ward and Ward Showroom


Halter Dress
S/S 15 catwalks are awash with halter-neck silhouettes, updating simple day dresses with a fresh shoulder-exposing detail. From stiff shifts to femme fit-and-flares, look for crossover, tied and buttoned straps with playful prints, 3D textures and embellishment.

Madison Mathews

Madison Mathews


Retro Set
Matched sets continue, with the newest incarnations referencing 1950s pin-up girls, with a touch of rebellion via barely-there hemlines. Crops pair with high-waisted miniskirts and hot pants.

Ward and Ward Showroom

Ward and Ward Showroom


Trend forecasting courtesy of WGSN/Stylesight.

Essential Tips for IDS

AmericasMart Buyers 6AmericasMart’s famous semi-annual Immediate Delivery Show takes place October 28-30, 2014. This cash and carry event is the year’s last buying opportunity where you’ll discover unique products across all price points perfect for stocking up for the holidays or the next season, all ready to take with you!

The October 2014 is the largest cash and carry event of the year, so we have prepared some tips for making it your best IDS experience yet:

PLAN YOUR PARKING: The AmericasMart decks in Buildings 2 and 3 will be open for the Market. If they are full, there are other parking garages around AmericasMart that are a short walk to the Marketplace. A list of garages around AmericasMart can be available via this link: http://www.americasmart.com/market-info/travel/directions/parking#/

KNOW WHERE TO LOOK FOR SAMPLES: In addition to those showrooms that choose to offer samples, an expansive cash and carry temporary Market takes place on Building 3 Floor 1. The temps are open 9 a.m. – 5 p.m on Tuesday and Wednesday and 9 a.m. – 2 p.m. on Thursday. A full list of temporary exhibitors can be viewed via this link: http://www.americasmart.com/gift/oct-ids#/

BRING CASH: Some showrooms will take credit or debit cards, but most prefer cash during IDS. If you need more cash, ATMs are located in the Building 1 lobby, on Building 2 Floor 2 and on Building 3 Floor 1 outside of the Market Café.

BRING A CART: Samples purchased at IDS are cash and carry meaning you’ll need to take them with you when you leave. Avoid returning to your car over and over by bringing a small cart for all of your finds. With so much traffic on the floors, please be careful and courteous of others when navigating your cart.

LOCATE THE DOCKS: Larger items such as furniture that cannot be carried out by hand or on a cart will need to be picked up at the loading docks. When you’re ready to pick up your items, take your car to the loading dock associated with the building where you bought the piece and an AmericasMart staff member will help you load it into your car.

The Building 1 and Building 2 loading docks are on John Portman Blvd. An additional Building 2 and Building 3 loading docks are on Williams Street.

WRITE ORDERS: Many showrooms offering samples are still writing orders for non-sample merchandise. Use IDS as another opportunity to order for your store or projects.

MAINTAIN CALM: Please remember that there’s a lot of activity and a lot of people on campus. Please be patient and courteous with both other buyers and showroom personnel.

What tips do you have for an ideal IDS experience?