Tips for T’s

You’ve spotted them around town, on campus, in the carpool line and in your area’s top boutiques. How can you capitalize on the boutique t-shirt trend? Jazmine Farmer of Calamity Jane’s Apparel, Coreen King of Lost Petal Linens and Kristen Ostow of Southerndoe give us tips on incorporating t-shirts into your product mix.

Calamity Jane's Apparel

Calamity Jane’s Apparel

START SMALL: Not sure if your customers will prefer funny sayings, inspirational quotes or local pride – or if they will even buy a t-shirt at all? Many lines let you start out with just a few styles to try with your customers. Calamity Jane’s Apparel allows buyers to order one of a style to see how it does in store. Lost Petal Linens encourages stores to host trunk shows allowing them to showcase more of the line and see what the customers really want.

USE THE MANUFACTURER AS RESOURCE: Lost Petal Linen’s history in art shows and festivals has given it an expansive knowledge of what consumers want. “We only offer our best sellers to stores meaning you get what the customers want the most” says King. As with any line you’re considering, be prepared with questions and heed the line’s advice.

Southerndoe/ Danielle Nicole Photography

Southerndoe/ Danielle Nicole Photography

CONSIDER THE MARKETING OPPORTUNITIES: “T-shirts are great marketing for retailers because customers wear them out and about locally,” says Ostow. “When someone says, ‘I love your t-shirt! Where did you get it?’ the customer will fondly share all about the store they got it from and the location nearby.” While they browse your t-shirt collection, they will also check out your other merchandise. She also notes that sayings and designs on shirts are great material for social media shares.

LEARN WHAT MAKES THEM UNIQUE: Every t-shirt tells a story. Southern Doe is a lifestyle brand inspired by a love for the outdoors and the belief that strength is true beauty. Calamity Jane’s Apparel was formed as a celebration of home in the midst of a terrible natural disaster. Each piece of fabric incorporated into Lost Petal Linen’s pieces is hand-selected by its owners/ designers. Find stories that inspire you and complement your brand.

Lost Petal Linens

Lost Petal Linens

INSPIRE ENSEMBLES:T-shirts are double-duty trend pieces. Show them with yoga pants for the athleisure trend or create a unique casual outfit with a cardigan and a great pair of pants. “It’s definitely on-trend to build an outfit around a statement piece” says King. “People who don’t want to fully ‘get dressed’ will put on a cute t-shirt and feel instantly pulled together” adds Farmer.

ENCOURAGE IMPULSE BUYS: “Having a couple t-shirts available each season gives every customer the ability to purchase something affordable before leaving your store,” says Ostow. Cute sayings, fun styles, and comfort make t-shirts great gifts for your customers to pick up for friends and family while they are shopping for themselves.

What kind of t-shirts can you expect at the January Atlanta Apparel Market? Check out our blog post “It’s T-Shirt Time” for highlights from the October Atlanta Apparel Market. See Atlanta Apparel’s t-shirt collections in the Temporaries on Floor 3 and in the Permanent collection on Floors 9 and 11 at the Market.

Calamity Jane’s Apparel is located on Floor 3 Booth 434. Show special is $250 opening order; free shipping at $750; 5 percent savings on next order and free shipping at $1000; 5 percent savings on current order and free shipping at $1500; and free custom order, 5 percent savings on current order and free shipping at $2500.

Lost Petal Linens is located on Floor 3 Booth 322. Show special is free freight with an order of the whole collection.

Southerndoe is located on Floor 3 Booth 450. Show special is free Shipping on orders of $500 or more.

Kidswear S/S 15: Back to the Future, Seriously

Parents who grew up in the 1980s should be completely comfortable with the choices they’ll have when shopping for their kids this spring and summer.

thumb_con_ss15_004Little boys can channel Magnum P.I., Crockett & Tubbs or Alex P. Keaton with bright pastels, bold prints and preppy polos.

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The same goes for the little ladies with styles worthy of the Bangles, Diane Chambers thumb_bolc_ss15_006or the young Madonna. Preppy skirts and blouses, sport shorts, lace dresses, graphic sweatshirts and floral headbands are just a few of the options that will be in stores for the season.

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While youngsters often claim to want to be and look grown-up, adults know kids need their own versions of any style that’s both appropriate and more resilient.

As fabrics have improved, retro looks are more durable than ever, especially for thumb_fung_ss15_028childrenswear. Softer denim, washed cotton, washable silk, pliable neoprene and durable jersey are some of the seasonal materials adding to the tactile interest of the collections and making them wearable in the real world of scooter races, sand boxes and monkey bars.

Retailers can find hundreds of lines in a wide spectrum of price points on Floor 13 in Children’s World at AmericasMart during the Atlanta Apparel Market, Jan. 29-Feb. 2.

A Horse of Course

The equestrian trend was going strong at The Atlanta International Gift & Home Furnishings Market with showrooms across the home furnishings collections showing horse-inspired items. Designers updated the trend by experimenting with size, materials and styling.


Life-size leather horse statue at Bobo Intriguing Objects

Art Addiction

Over-sized horse photo print at Art Addiction


Horse bust at Zentique

Barbara Cosgrove at Codarus

Wild Horses by Barbara Cosgrove at Codarus

Jamie Young

Large horse head busts at Jamie Young


Driftwood horse head at Palecek

Equine elements like saddle leather, stirrups and reins were also spotted as decorative elements.

go home

Saddle Leather and Stirrups at Go Home





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Rock Solid Home Accents

As consumers look to balance an aspiration for contemporary design and a yearning to Nate Ricketts Designmaintain organic roots, one of the primary emerging elements is crystal. True to form, pieces were spotted throughout the January 2015 Atlanta International Gift & Home Furnishings Market across the category spectrum.

While quality resin creations fulfill specific needs in the marketplace, the use of natural materials including agate, quartz and gemstones still prevails as the optimum choice. This Market, products extended beyond simple, yet stunning, basic accents pieces to a range of lighting and furniture pieces as well as creative interpretations in fabrics.

Times Two Design 2 Currey & Co Design LegacyKathryn McCoy

Because colorations range from subtle, iced whites to deep, luxuriant hues the pieces enhance almost any environment. Best used as statement pieces, placement is key to ensure the optimum play of light on the faceted surfaces.

From polished slices and slabs to spiky chunks, the depth of texture adds a sense of natural beauty to the space. Consider fireplace spaces as well use as basic decorative accents and lighting. Whatever the choice, myriad exhibitors at AmericasMart offer an array of options at multiple price points.

Global Views Emporium Home Kathryn McCoy lampsDesign Legacy pillows

For the Boys

Looking for something new for the guys? Check out these picks from around market.

This ultra-portable grill from Kikkerland is perfect for a hamburger on the go. (Just Got 2 Have It! Building 2, 1721)
Ties are reimagined into picture frames from Two’s Company. (Building 2, 1717)
Two's Company
For the Star Wars fan, how about light saber grilling tongs from Underground Toys? (RPM Gifts, Buildng 2, 1739)
Underground Toys
Step up their game with a handsome horseshoes set from Henley. (Appelman Schauben, Building 2, 1829)

Combine two loves, beer and sports, with these bottle openers from Tokens & Icons. (Building 2, Floor 1, Booth 1-502)
Tokens & IconsGuys need pampering, too! Try some of the shaving products from Jack Black. (Just Got 2 Have It, Building 2, 1721)
Jack BlackAnd so much more! All at AmericasMart Atlanta. The Atlanta International Gift & Home Furnishings Market is happening now through January 13.


On Display in January 2015



Lenny & Eva

Lenny & Eva

One of the best aspects of personally attending The Atlanta International Gift & Home Furnishing Market is simply looking around. There’s creativity everywhere! From the products to the showrooms, it’s a wonderland of ideas. Here’s a first peek at just a few of the innovative, creative, quirky, fun displays we’ve seen so far.



Peacock Park

Peacock Park

From re-envisioning packing materials and paper bags to transforming vintage safety deposit boxes to bringing the outdoors in, showroom designers used ingenuity and thought to create stunning windowscapes and floor displays.

Everyone is busy rushing to appointments, but take time to look around as you traverse the halls and aisles. Whether it’s a singing reindeer or a magic carpet, there’s no telling

Hester & Cook

Hester & Cook



what you might see that will inspire you. We’d love to see your favorites – please share on our social media outlets: Facebook/AmericasMart Atlanta; Twitter and Instagram. And stay tuned for more of our favorite looks!