About Kim McCoy

Senior Managing Editor at AmericasMart Atlanta

It’s T-shirt Time!

T-shirts are back for Spring 2015. With an assortment of witty taglines and eye-catching designs, you’re sure to find the perfect tee for your customer. We’ve assembled a few of our favorite Southern exhibitors in the 400 section on Floor 3, right off the escalator. Stop by to check them out, and keep an eye out for the T-shirt trend throughout Atlanta Apparel.

Charlie Southern

Charlie Southern

Southern Doe

Southern Doe

Written

Written

Southern Cross Apparel

Southern Cross Apparel

Southern Snow

Southern Snow

 

States of Mind

State of Mine

Spring/Summer Trends from Coast to Coast

For Spring/Summer 2015, we’re looking to our NY/LA Co-Op on Floor 9 for color inspiration. 

Cosmetic hues, light greys and powder-blush tones bring soft sophistication to seasonal silhouettes in lightweight and textured fabrics.

Jay Godfrey

Jay Godfrey

Shoshanna

Shoshanna

chan luu YI9A5366 crop

Chan Luu

 

Sweet, whisper-light pastels appear in barely there shades of biscuit pink, dusty blue, shrinking violet and hushed green, adding a soft and subtle element to the season.

Rebecca Minkoff

Rebecca Minkoff

 

Nanette Lepore

Nanette Lepore

 

Chan Luu

Chan Luu

Visit the NY/LA Co-Op on Floor 9 for these top lines.
Chan Luu
Tori Richard

Shoshanna
Jay Godfrey
Yumi Kim
Nanette Lepore
Rebecca Minkoff
Kendra Scott

Trend forecasting courtesy of WGSN/Stylesight.

Scaring up Sales this Halloween

What’s hot for Halloween 2014? WGSN offers some spooktacular insight.

  • Skeleton and skull décor is rivaling pumpkins as the overarching symbol of Halloween, though pumpkins are still strong this year.
    skull
  • Macabre animal skeletons, taxidermy and preserved bugs are a throwback to early scientific experiments. X-ray plates and apothecary items underscore the 19th-century biology and weird science theme.
    dog skeleton
  • DIY kits complete with cupcake cups, cake toppers and cookie cutters are given a Halloween theme.
    cupcakes
  • Look for continued influence from the Mexican holiday Day of the Dead, offering a colorful change from the classic orange and black.
    day of the dead
  • Wreaths are given a holiday feel with orange baubles and glittery sheens while organic-inspired twig wreaths create an eerie mood.
    wreath
  • Ideal for consumers on a budget, disposable décor is cheap and requires no storage. Look for purple shades set next to classic orange and black.
    spider

Spotlight on THE COLLECTIVE

Professional Collective photo 3VOW | The New World of Bridal is almost here! For the third year, AmericasMart’s comprehensive bridal market brings the top lines in the industry together in one spectacular event, September 16-18, 2014.

While you’re here, don’t miss The Collective on Floor 12. Hugging the atrium curve, The Collective is a select group of temporary exhibitors featuring fashion accessories, veils, shoes handbags, social occasion apparel, retail resources and services.

Here are some of the lines you’ll find in The Collective:

Alex Evenings
Bella Cole Creations
Bridal Live Software
Cachet
Carrafina Camo
Carrafina Maids
Carrafina Private Collection Bridal
Cary Lowe and Associates 
Chetta B
Emma Street
House of Lovely
Kay Unger
Leia
Patra
Phoebe
Rosebud Fashions
Sorrelli
Ursula
Wedding Gown Preservation Co.

Cheers to VOW
Join us for a glass of crisp wine on Tuesday, September 16 at 3 p.m. in The Collective.

Paws for a Cause

harry barkerA philanthropic effort might begin with an employee’s personal desire to help others or an unfulfilled corporate commitment to charity. No matter what inspires the act of giving back, charitable efforts can often reap rewards of the soul, far beyond material gains.

Harry Barker, based out of Charleston, South Carolina, creates beautiful, functional, eco-friendly dog products. Our products are an expression of love between people and their pets.

Carol Perkins, founder of Harry Barker decided that one of her first goals when starting the company was to raise awareness and support for the community. When she heard about the Canines for Veterans program in 2011 her interest was immediate because, as she puts it, “we love what they do, and we will do whatever we can to help the program grow.”  Since then, Harry Barker has been a sponsor and an advocate of this truly amazing program.

Canines for Veterans works on a “Triple Win” concept: rescuing shelter dogs, rehabilitating military prisoners and revitalizing wounded veterans. The rescued shelter dogs are given a purpose by being trained to serve wounded veterans.  The military inmates’ rehabilitation is enhanced by their responsibility for training the dogs.  The service dogs are then able to retrieve, carry objects and provide stability for a wounded soldier. Most importantly, the service dogs provide love and companionship that help the transition for select veterans who are disabled by serious physical and mental injuries.

Harry Barker offers a line of products which includes fetch balls, collars and leashes and a canine favorite: CFV Peanut Butter Dog Treats. The recycled steel tins are filled with 12 ounces of all-natural treats baked in the U.S.A. The treats are then packed by people with disabilities as part of a skills training program through The Hope Center of Charleston. Harry Barker donates a portion of the proceeds from the Canines for Veterans product line to the organization. Our favorite part of being involved is getting to see the pups off to their new, happy homes and giving treats and toys to each and every graduate (dog AND veteran) of the program!

Harry Barker has had a truly enjoyable and rewarding experience working alongside Canines for Veterans and will continue to do so in the future.

Come see two American heroes, wounded veteran Dean Suthard and his service dog Esther, at the Atlanta International Gift and Home Furnishings Market on Thursday, July 10, from 11 a.m. to 1 p.m. in the Fieldstone showroom, Building 2, space 912.

–Lindsey Griffin

Tips for Success in the Temporaries: Setting up Your Booth

You’ve reserved your space, submitted your payment, now it’s time to create your booth. It’s a good idea to physically map out your booth set before you arrive at market to make sure everything is displayed in an inviting and easy-to-shop way. Here are some tips for setting up your booth.

1. Make your exhibit warm and welcoming
Set up your booth as if it were its own store. Use creative backdrops, custom walls and flooring to attract buyers.
Atlanta Beaus #12. Merchandise your products in an attractive and organized way
Make it easy for buyers to shop your booth. Group together items by theme or color to create visual interest.
Aria Handmade #2 rev3. Lighting is essential
Make sure lighting is spread evenly throughout the booth and that new products are spotlighted.
Zutano #3 rev4. Highlight and clearly identify what is NEW
Buyers love to know what’s new and exciting in the marketplace. Make it easy for them to find what they are looking for.
Cottage Products #4 crop5. Display company name clearly and professionally
Don’t rely on the sign provided. Proudly display your company name and logo so buyers can make the connection with your brand.
Rewined #5 rev6. Bring your set-up supplies
Keep a kit full of essential tools like tape, scissors, screwdrivers, thumb tacks, extension cords/power strips and fishing line. You never know what you’re going to need at the last minute, so be prepared.
toolbox7. Enjoy this exciting process!
Made In America #6

Looking for more tips from experienced exhibitors? Click here to view our helpful videos.

Tips for Success in the Temporaries

Are you planning to exhibit in the Temporaries? It’s the perfect time to start your pre-market planning! Here are some tips to help you get started.

1. Plan your booth
Before you arrive at Market, you’ll need to plan your booth and decide how you are going to display your products, especially if you’re new to Markets. Remember to order display components such as tables, shelving, curtains and table linens well in advance. Review the floor plan and your booth space so you can anticipate and plan ahead for any columns, electrical boxes and height restrictions. It’s a smart idea to test your booth layout in your warehouse or garage to decide on the most attractive and efficient placements.
floor plan2. Invite your buyers
Don’t rely solely on walk-up business; advertise and promote yourself leading up to Market, letting buyers know where to find you. Be sure to include show dates, your booth number and any special offers in your promotional materials.
ad3. Pack your products
Organize and label everything for easier unloading at Market.
crate4. Ship your crates…early!
Ship early and use AmericasMart Logistics to get free storage and delivery to Market.
logistics truck
Looking for more tips from experienced exhibitors? Click here to view our helpful videos.