Top 10 Reasons To Attend Friday’s “Why She Buys” Presentation

-by Bridget Brennan, CEO, Female Factor

Women drive 70- 80 percent of all consumer purchases.  Are they buying enough of yours?  Join me on Friday afternoon at 1 p.m. to find out how to increase your sales and success with

Bridet Brennan, CEO, Female Factor

women consumers.  You will learn:

1)   The #1 reason women approach the shopping process differently from men, and how to leverage this knowledge to increase sales

2)   Why gender is the most powerful determinant of how your customers view the world and everything in it, including your product line-up

3)   The six biggest trends impacting women around the world, which provide a road map for determining their wants and needs

4)   A framework for evaluating your retail environment through a female lens

5)   The differences in male and female brains, and what this means in the selling environment

6)   Communication methods that have proven female appeal

7)   Why service can be your most powerful competitive advantage with women

8)   The differences between male and female culture and how this plays out in retail

9)   How to apply this information to your job

10)  You don’t want to miss the presentation everyone’s going to be talking about!

I look forward to meeting you there.  See you then!

-Bridget Brennan, CEO, Female Factor

1 p.m.

Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers

Presented by Bridget Brennan, CEO of Female Factor and author of “Why She Buys”

Floor 2, Center Stage

In The Land of Giants

They will never know you’re coming…

Beat the Big Box Boys right down to their knees! Learn how to navigate your retail, online and social niche business to steer customers to your cash register day after day.

Are you looking for new growth strategies after 20 years — or just 20 days — in business? Do you wonder how to grow your social business profile but not sure where to focus?Curious about taking your business online but can’t figure out where to start?

Chad E. Harris, cofounder of The Garden Gates retail, online and catalog company, is here to tell you the truth about growing your business in the ever-changing retail landscape. After 19 years in the green industry, Chad had the opportunity to change everything he didn’t like about his business – and underwent a rebirth. He set out to only do things that made those around him happy, he fired clients that didn’t recognize quality, and he only sold products that matched his company culture.

Fact. Profit. Growth. He provides a simple, clear message that will inspire and motivate change. And you will leave knowing that profitable growth is in your company’s future.

Thursday, July 12
10-11 a.m.
Competing in the Land of Giants
Learn how to develop your business plan using social media, websites and real world thinking to help compete with industry giants and increase your profits.
Building 2 WestWing, Floor 10 Seminar Room

For a full list of seminars and events during July Market visit AmericasMart.com

So, Where’s My Profit?

by William Smith

These days, if you have a retail store that stocks inventory and sells directly to customers, making a profit and putting cash in your pocket can be a frustrating effort. The U.S. economy is still struggling, unemployment continues to be high, and Europe is a mess. These things affect your business.

Unfortunately, as a retailer, you have no control over those issues.

Fortunately, you do have control over how you run your business.

There are all kinds of things you can do to improve your operation: change your store layout, improve your displays, get involved in social networking on Facebook and Twitter, offer more services to your customers, the list goes on and on, and they all help.

However, there are two major areas of your business over which you have control that directly impact your profit and your income.

Come join me and your fellow retailers, Saturday, July 14 at 10 a.m. as we discuss these two areas in depth. We’ll talk about how these areas affect your business and what you can do to take control of them. I’ll tell you how to do it and where to find the resources you need to succeed.

It’s your money. Time to start making more of it.

Saturday, July 14, 10-11 a.m.
Building 1, Floor 10, Room 1002

Click here for more information on seminars and events during July Market at AmericasMart Atlanta.

Click here for more information on Bill and his company, William Smith Counseling.

Curtis Stone Coming to Atlanta

by Curtis Stone

Come to AmericasMart and get ready to cook!

Curtis Stone is travelling the world … and stopping in Atlanta to Cook. Create. Celebrate.

My new culinary adventure show Around the World in 80 Plates launched on Bravo last month and our first whistle-stop was my old stomping ground of London.

Weaving through Borough Market during filming took me back to the early days when I nervously knocked on the door of the legendary chef Marco Pierre White (his book White Heat was my first cookbook). I spent the next eight years (intense, but incredibly rewarding) learning under Marco’s Michelin-starred roof.  

This month, 80 Plates continues its gourmet globe-trotting, though I’ll actually be happily grounded in LA, enjoying some well-needed family time.

Coming up next for me is The Atlanta International Gift & Home Furnishings Market® at AmericasMart in Atlanta.  I’ll be preparing a few of my signature dishes, including a summer family recipe  to help inspire you as you create your own masterpieces in the kitchen and on the grill. During the presentation I’ll also showcase some products, such as my mortar and pestle product, Bump and Grind.

And what summertime party would be complete without a good drink? Come see me make one of my cocktails and possibly get a chance to participate—I’m going to invite a few audience members to join me on stage and be in a cocktail shake-up contest!


GRILLED SIRLOIN STEAK WITH CILANTRO-SESAME MARINADE

Prep Time: 10 minutes
Total Time: 45 minutes plus 2 hours for marinating

Serves 4 to 6

Ingredients

2 large garlic cloves, peeled
1 green jalapeño chile, seeded, coarsely chopped
1 teaspoon freshly ground black pepper
1 teaspoon ground coriander
1/2 cup coarsely chopped fresh cilantro leaves
1/4 cup (packed) dark brown sugar
3 tablespoons soy sauce
1 tablespoon toasted sesame oil
3 tablespoons canola oil
1 2-pound top sirloin steak (about 1 1/2 inches thick), fat trimmed

Method

To make the marinade:

  1. Using a Bump and Grind or another large mortar and pestle, mash (“bump”) garlic, jalapeño chile, black pepper, and coriander into a coarse paste.
  2. Add cilantro and pound (“bump”) for 1 minute to break up leaves.
  3. Add brown sugar and pound until sugar dissolves. Mix in soy sauce.
  4. Slowly mix in sesame oil and then canola oil.

To prepare the steak:

  1. Place steak in a large baking dish.
  2. Add all but 1/4 cup of marinade and turn steak to coat evenly. Marinate at least 30 minutes at room temperature or cover and refrigerate at least 2 hours and up to 1 day, turning occasionally. Cover and refrigerate reserved marinade.
  3. Prepare barbecue for medium-high heat. Grill steak to desired doneness, 8 to 10 minutes per side for medium-rare.
  4. Transfer steak to cutting board and let stand 5 to 10 minutes.
  5. Cut steak across grain into 1/2-inch-thick slices and transfer steak slices to plates or platter.
  6. Pour accumulated juices from steak over slices and serve reserved marinade alongside. Or, warm reserved marinade with accumulated juices in small saucepan and drizzle over steak slices.

How to Talk to your Employees about Theft

Do you think you might be suffering from employee theft or internal theft? Are you worried that your employees might be keeping known cases of internal theft to themselves? Often

Bill Bregar, president of Loss Prevention Systems

your employees have no idea how this kind of theft affects them. They often think that there are no repercussions for those who are not directly involved and will turn a blind eye. In this seminar we will teach you how to effectively talk to your employees about the touchy subject of employee theft. This is an aspect of loss that affects the entire company and your employees should know how to recognize and deter it for the good of the entire company.

Bill Bregar will have three presentations during the July Market:

Friday, July 13
10:30-11:30 a.m.
The Education Center
Employee Theft — What You Don’t Know WILL Hurt You
Building 1, Floor 10, Seminar Room 1004

Friday, July 13
1-2 p.m.
The Education Center
Shoplifting: Because LOSS is a Four Letter Word
Building 1, Floor 10, Seminar Room 1004

Friday, July 13
3-4 p.m.
The Education Center
Keep Your Friends Close, Keep Your Employees Closer
Building 1, Floor 10, Seminar Room

Are You Ready for July Market?

It’s less than two weeks from the start of the July 2012 Atlanta International Gift & Home Furnishings Market® and Atlanta International Area Rug Market®. Are you prepared?

There are basic components in the groundwork for a successful Market trip. Taking a few simple steps before you ever leave home can make the difference between feeling overwhelmed and scattered and being focused and on top of things.

The key is preparation and organization. What do you need to accomplish? Are you ordering from existing lines to simply fill in inventory? Are you considering expanding into a new category? There’s an adage to “buy what you sell, don’t sell what you buy” that applies to almost every retailer. Make a plan and stick to it; otherwise it’s easy to get sidetracked and suddenly find you only have a day left until you go home, and you haven’t accomplished what you intended.

Whether you’ve been coming to AmericasMart for 30 years or it’s your first time, here’s a pre-Market checklist to get started:

  • Hotel Reservations
  • Lots of Business Cards
  • Calculator
  • Cell phone and charger
  • Pre-planned appointment schedule
  • Credit information for new vendors
  • Estimated budget
  • Knowledge of store inventory – what’s selling and what’s lacking
  • Open-to-buy purchase plan by categories
  • Assignments for each member of your buying team
  • Planned merchandise delivery dates
  • Re-sale license or local sales tax number
  • Fast Badge Registration for returning buyers
  • Comfortable shoes

We want everyone to have the best possible Market experience in Atlanta– starting before you ever leave home. Use AmericasMart.com and the AmericasMart Magazine to plot a course for each day. Don’t forget to include time for educational events (there are some phenomenal learning opportunities at Markets) as well as some of the social events. The Atlanta Buyer’s Guide available at all registration desks has a complete, day-by-day list of what’s happening.

Markets are about more than shopping ’til you drop – have a focused plan so you also have time to enjoy Atlanta hospitality!

Jillian Harris

by Jillian Harris

Hi Atlanta!

I am so excited to be speaking at AmericasMart in July! First and foremost, I’ve never been to Atlanta! I’ve heard SO many wonderful things from my friend Ty Pennington, who is

Come see Jillian Harris at AmericasMart!

from Atlanta. One of the things he talks about the most is how vibrant Atlanta is, which is exactly my design discipline when I speak about how to decorate your home.

Before coming to my seminar, think of all the things that make you tick and the items in your life that mean the most to you. Are you currently looking at them everyday? It could be a favorite recipe, an old stopwatch, a child’s dress or a fur coat. It could simply be a photo or postcard that makes your heart go pitter patter! If possible, I would love for you to bring these items with you!

I’ll be speaking a bit about how to bring the story of YOU into your home, in a way that is high design and will have all your friends ooohing and aahing and asking questions about where you got this, and what made you think of that. It’s all about walking into a room and getting warm fuzzies, seeing little shots of your life peppered in every corner, while maintaining a room that is so perfectly tied together it could be on a magazine cover.

I’m so excited to meet all of you and hopefully share some inspiring ways to complete your home!

Jillian