Judith March Exclusive Sponsor of February Atlanta Apparel Style Runway

Posted on January 31, 2011 by ksantry

Atlanta Apparel houses the industry’s most sought-after designs and lines, attracting retailers from around the nation. This week, at the first Atlanta Apparel Market of the year, taking place February 3-7, 2011, top manufactures and designers will debut the newest trends in accessories, shoes, women’s, men’s and children’s apparel. To showcase the styles that will soon be seen in stores across the nation, Atlanta Apparel will feature The Style Runway fashion show, exclusively sponsored by Judith March.

As the headlining sponsor of Style Runway, Judith March will take center stage and open the show with its new lines by designer and creator Stephanie Nichols. A returning sponsor, Judith March will debut its spring 2011 collection of breezy new pieces with unmistakable patterns and fresh styles.

It all happens on Friday starting at 6 p.m. in the atrium. Don’t miss it!

To read the entire release, click here.

For more information about the upcoming Market, click here.

Visit www.judithmarch.com for more details on this hot designer and new lines.

Friday is Rockin’

Posted on January 14, 2011 by ksantry

Market Friday is always busy as things really crank up on all the floors. Once again, buyers attended AmericasMart University classes and seminars, then partied their way through the floors while doing some serious buying. The Windward International showroom reports that ”things are amazing” while Hillhouse Naturals says they are ”writing away – and they’re big orders!”

With events on multiple floors, special guests in showrooms and the overall excitement, the mood continues to be upbeat. People are busy but productive, getting a lot accomplished while having some fun too.

Opening day for Temps at the Atlanta International Gift & Home Furnishings Market is always exciting, driving extra traffic throughout campus. All the new Temp collections - Birding & Backyard Nature, Global Designs, Handmade Designs/Handmade Jewelry and HD Home – were filled with buyers exploring the floors, searching for new products.

Permanents and Temps open at 9 a.m. on Saturday morning. Create a plan to check out all the floors; there are Temps in each building on campus and lots of new and expanded permanent showrooms.

HD Home Opened Thursday

Posted on January 14, 2011 by ksantry

The newest destination for the best in high-end home furnishings and accessories debuted on Thursday at AmericasMart Atlanta. HD Home invited the the most dynamic, sought-after manufacturers in the industry to be part of this exciting juried temporary collection. Make it a premier destination during your time at Market – you’ll be glad you did!

HD Home Collection is in the Center Hall on Floor 1 of Building 1. It’s open January 14-17 from 9 a.m.-6 p.m. and January 18 from 9 a.m.-2 p.m.

January Market is Open for Business

Posted on January 13, 2011 by ksantry

Even the ice and snow couldn’t stop the January Atlanta International Gift & Home Furnishings Market and Atlanta International Area Rug Market! Not only did Market open on time, the floors are buzzing and people are writing.

Registration lobbies are still full at peak hours, but we’re open extended hours to help – until 10 p.m.tonight and open again at 7 a.m. on Friday morning.

All seminars, events and AmericasMart University classes were on schedule with a full line-up again tomorrow. Virginia Willis cooked and tried to explain what it means to “be Southern;” class attendees learned Brand Building through social networking strategies; Gerry Klaskala put a modern take on vegetarianism in the demonstration kitchen; six lucky buyers won a Kindle; plus people sipped, snacked and shopped throughout the campus.

Now that’s a full day!

Much more to come in the days ahead…stay tuned!

5 ways to use Social Media to find success in 2011

Posted on January 10, 2011 by ksantry

It’s that time a year again: new products, new deals, new themes, new marketing and of course, New Year’s resolutions!

In 2010, if you didn’t use social networks like Twitter and Facebook to market your store, network with your community and find ways to grow your business, then that’s ok. It’s ok because in 2011 you’re going to do things differently. You’re going to embrace social media and use it as a daily tool to help you grow, learn and succeed! (If you did use social media in 2010, leave a comment on how it helped your business; also assess what worked and what didn’t, then make a 2011 Plan of Social Media Action.)

To get started, here are 5 ways to use social media to ensure a successful show this January.

1. Pictures! If you don’t have a phone with a built in camera, make sure you bring your digital camera to the show because you’re going to want to make your customers so excited for your new products they can’t stand it! Take pictures of some new items or lines you bought at market. Post to your Facebook page and let your networks know that in a matter of days they could get their hands on those items. Posting pictures of the showrooms and people shopping at market is also a great way to let your customers in on your business, taking your relationship with them deeper.

2. Follow Vendors and Sales Agencies. The best way to stay up-to-date at market is to be monitoring your favorite vendors and sales agencies on Twitter and Facebook. You might even find show specials posted on their social media outlets. To find their accounts (if you don’t know them already) visit their websites, go to search.twitter.com and enter the company name or try Googling their name +Twitter.

3. Hashtags! You might not know what a hashtag is, so let me first explain. Hashtags were developed as a means to create ”groupings” on Twitter. Through these you can tag a post with a keyword so it can be found or referred to later. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag. Here are a few examples:

via @AmericasMartATL: AmericasMart launches HD Home juried home furnishings/lifestyle collection: http://bit.ly/hFp0ty #atlmart

Via @AlexasAngles: “To be persuasive we must be believable; to be believable we must be credible; credible we must be truthful.” #quote

Via @snapretail: Cute Displays for the #Holiday Season http://ht.ly/3ipaP #retail #marketing

4. Connect with other retailers. Running a successful retailer store can be hard. One way to learn what works is by talking to a retailer that has proven success. You can find these retailers online and set up a time to share a coffee, walk showrooms together or grab dinner after market. Continuing that conversation throughout the year will help you stay on track and feel the support of someone who knows exactly what you’re going through. A great way to find these retailers is by following the #atlmart hashtag. Another way is by sending out Facebook posts and Tweets that you’ll be attending the market and you’re looking at connecting with other retailers. Finally, go to AmericasMart Facebook page and see who they are talking to/who is posting on their page and reach out to them.

5. Attend a social media seminar at market. As you return to your store after the shows, you should be asking yourself: how will I market the products I just bought? It’s important to create a 2011 marketing plan and make sure social media is a part of that plan.

There are lots of good seminars at Market. I will be speaking on Thursday, Jan 13^th in the Social Media Track. Please consider spending an hour with me on: Top 10 Facebook and Twitter Strategies to Drive Sales.

For a complete list of seminars visit AmericasMart seminar page and SnapRetail’s seminar series page.

If you can embrace social media in 2011, you will find how beneficial it is for your store. Just make sure you know what you’re doing, how to use the sites, and create a plan of action first that way you can track your efforts. Wishing you a happy new year and a successful 2011!

Handmade Rugs—the Orphans of the Decorative Rug Trade?

Posted on January 6, 2011 by ksantry

Ever since I became immersed in the rug world in the 1980s working for HALI and later The Oriental Rug Magazine, I was frustrated that the decorative application of handmade rugs was basically ignored. Although rugs are designed for the floor—either as the focus or as the backdrop of the room’s décor—they were rarely featured in their decorative context. Instead, they were typically displayed as isolated objects hanging on a wall or on the floor. Yes, there are plentiful and admirable books on rugs’ history, construction, and designs but these are geared to the rug aficionado, not to the decorative buyer or user focused on finding out what rugs would work best in their home or their client’s. Moreover, shelter magazines feature beautiful handmade rugs, both antique and contemporary, but how often are they mentioned in the article or even in the caption?

And so, you may ask, why should anyone care? Actually, the decorative application of handmade rugs does matter. For one thing, they represent one third of the usable space and are the first element that catches your eye upon entering the room. Secondly, aside from furniture, they outlive any other furnishing in the home—including window treatments, wall paint and coverings, and upholstery. Their resilience to wear-and-tear and virtually all forms of human abuse is second to none in essence guaranteeing that they can not only move with you from house to house but also be passed down from one generation to the next. Hence they are the most-effective investment furnishing investment in the home. Last but not least, they are the greenest of floor coverings being produced with renewable organic materials such as cotton and wool, and free of from adhesives and petroleum-based products, present in most machinemade carpeting products that produce off-gassing. Still, despite these attributes, handmade rugs have been treated as the orphans of the decorative trade.

When editor of The Oriental Rug Magazine and later consulting editor on AREA Magazine, I sought to redress the image of handmade rugs as important elements in the décor with an ongoing article series featuring the country’s most prestigious designers’ use of rugs in their work. I knew I was onto something when they all responded with unquestionable enthusiasm. “Finally! It’s about time to publish articles on how rugs are actually used in interior design!” they exclaimed. When helping my clients buy rugs, I always was a bit at a loss when trying to recommend books helping them identify rugs they would like to buy. Most found rug books too intimidating. Some sent me photocopies of illustrations of rare collector’s items that they wanted in oversizes. Not surprisingly, they were frustrated when I told them these did not exist in the market only in the hands of a few collectors and museums. Other clients, desperate for a visual guide, created their own “look book” with ads and images of rugs in rooms torn out of magazines.

And so, buoyed by the encouragement of my clients and featured interior designers, I took on the project of The Decorative Carpet—Fine Handmade Rugs in Contemporary Interiors, a monumental but very rewarding task. I was lucky to find Monacelli Press/Random House who believed in the project. My 32 featured celebrity designers—including Samuel Botero, Clodagh, Jamie Drake, David Easton, and Bunny Williams—were overwhelmingly as enthusiastic as I about giving decorative handmade rugs at long last their deserved place in the interior design world. Today, handmade decorative rugs are orphans no more.

_______________

Learn more from Alix at her presentation on Friday, January 14 during Market at 2 p.m. Here she’ll discuss “The Decorative Carpet in Interior Design.” Plus, stay around and purchase a book for her to sign. Find her in Building 1, Floor 4, 4-G-7

Guest Speaker Niki Papadopoulos’ Top 10 AmericasMart Tips

Posted on January 5, 2011 by ksantry

I love going to the AmericasMart. When I first moved to Atlanta, it was this giant treasure chest of a building and I would ALWAYS tag along with my Mother-In-Law when she would offer to take me. We would start with breakfast at the diner across the street and hit up the 7th floor for serious shopping. That was before I knew what else lived inside and I was able to get access on my own as a designer (one of my happiest moments!)

Being that I have spent some serious time there both shopping for fun and shopping for work I have some tips for making the most out of your AmericasMart experience.

1. You MUST wear comfortable shoes. It is not an option, it is a necessity. You will walk forever and you need to be comfortable (or you could just buy cute flats somewhere in Building 3.)

2. Get a map/directory and hold on to it! If you are coming for the first time you might get disoriented but a campus map and the directory will get you where you need to go.

3. Bring business cards. As a designer this should be automatic, but it is the easiest way to hook up with showrooms. Give an associate your business card and ask them to send you whatever you need to set up an account/line list/etc. This way you don’t leave with 5,000 brochures, unless you’re into that.

4. It also doesn’t hurt to keep a copy of your Tax ID and Business License in your bag. I carry mine around and I pull it out more then you could imagine.

5. Bring a small notebook that can fit in your bag. You will need it.

6. Have your camera ready and charged. Of course always ask if you are allowed to take pictures, but I find that snapping a photo of what it is I like and then jotting down where it is from, is the best way to keep track of what I see. There are so many showrooms and options that if you like a piece, snap a photo, get the info, then send that photo to your showroom rep and chances are they can hook you up with the rest of the line.

7. Utilize the Coat Checks! You will have your hands full, you will have a bag, maybe a cart as well, they will get full and cumbersome. There are coat checks located in each building near the lobby or registration area, ditch your coat, it’s one less thing to struggle with.

8. Market Wednesdays are awesome. If you can’t make it to Market or if the idea of fighting ATL traffic downtown on a busy Market Week isn’t appealing, hit up Market Wednesday. They are typically every other month (check www.americasmart.com for exact dates) and most showrooms are open specifically on those dates. Sometimes showrooms are open every day, some are only open during Market, etc. But most vendors make and effort to be open for Market Wednesdays.

9. Coffee. If you need coffee like I need coffee (or water and sustenance in general) you can find it in every building! Specifically: Building 1, floors: 2, 4, 7, 10, 14, 15, 16, 19. Building 2, floors: 8, 10, 12. Building 3, floors: 1, 2, 5, 6.

10. Strategy: I like to work from the top down and walk the loop in each building. It helps to have an idea of where you want to go and what you are looking for in advance, that way you make the most of your time. If you aren’t up for chatting with vendors or showroom staff and just want to get through as much as possible, I like taking my directory and noting each showroom that looks appealing and then contacting them for information later. That way I can see as much as possible and still get the information I need when the time comes.

If you don’t see Niki on the Home floors, you can find her at the “Blogging, Business and Bites” panel on Saturday, January 15. She, along with three other blogging peers, will give insider tips on how blogging can build your business. It all starts at 4 p.m. in Building 1, floor 14, 14-D-9.

AmericasMart Blog

Monthly Archives: January 2011