Public relations pro and social media consultant Alison Ilg taught Atlanta Apparel Market buyers and exhibitors how to get connected with their customers at a phenomenal seminar. Between “friending,” “tweeting” and “linking in,” the whole world of social media can be confusing if you don’t start with a plan and create a presence suited to best reach your target audience.

At the Friday seminar, she explained the basics of  social media to a diverse audience of boutique owners, sales reps, store buyers and retail professionals. Whether you opt for a basic Facebook fan page or tie all your elements together, it’s vital to stay connected and communicate with your customers. Social media tools don’t have to be intimidating and benefit any size business.

Stay tuned for her guest blog with more helpful info coming soon! For now, follow her on Twitter @alisonilg to stay up to date.

To busy buying to attend the seminar? Click here for the notes.