Guest Blogger Alison Ilg Talks Social Networking

AI HeadshotI enjoyed speaking with buyers at the October Atlanta Apparel Market about how social media can help their businesses. Social Media tools like Facebook, Twitter, LinkedIn and YouTube can help store owners engage and build relationships with customers. Good social media success stories include Zappos, Will it Blend and Fabrik Atlanta. Remember the rules you learned in kindergarten… listen first, be polite, be yourself and share. Well, the same apply to using social media tools.   

Did you miss Alison’s seminar? That’s okay! The notes are right here.

Simon Chang: Fashion and Hope

SChangAs Atlanta Apparel’s featured designer for the Montreal Collections Fashion Show, Simon Chang debuted more than just fashion, he inspired hope. 

“It’s our industry’s responsibility to excite people,” said Chang in an interview with GlobalAtlanta.com. “I think we send out a message of hope.  We’ve got to get out of this depression mood.” 

Click here to read the full feature on Simon Chang on GlobalAtlanta.com

Bethany Lowe Talks Halloween

 

Halloween was an especially magical time for my family and has been one of my favorite holidays since I was a child. In the small farming community where I grew up, children dressed in homemade Halloween costumes and went trick-or-treating door to door.
Every year our community hosted a Halloween party for the children where we carved pumpkins, bobbed for apples, played Halloween games, and had costume contests.

When my older brother and I went trick or treating as grade schoolers, we covered the entire blowe3town. Every house on the block had the welcome light on and was decorated to greet the greedy youngsters in search of goodies.

Carving pumpkins was something that our entire family did together. Not only did we carve a face, but my mother also taught us to use gumdrops, licorice and other candies to create accessories for our pumpkins, such as earrings,lips, eyebrows and so forth. Hats for pumpkins were constructed from old newspapers or wrapping paper. Our pumkpkins were not just pumpkins; they became magical Halloween characters to light up the night. Remembering back to the costumes I wore as a child, the silliest ones had to have been the Mr. and Mrs. Potato Head my brother and I were forced to wear. My mother thought the outfits were outstanding, but at age 6, I was totally horrified. I wore my favorite costume at age 9. I went as a one eyed purple people eater, which also happened to be the most popular Halloween song that year. My mother sewed the costume based on my original drawings. My creativity probably comes from my mother, who sewed all of these costumes.

My love for Halloween design stems from the possibility to capture this whimsical holiday with fresh and original ideas. More than any other holiday, Halloween encourages me to venture blowe1down many avenues of interpretation. Halloween is the one holiday that allows adults to become children again. It is the time of the year that we are all willing to dress up and make fools of ourselves.

Halloween themes are many and varied- from spooky and scary to whimsical or sweet. Halloween parties encourage friends and family to gather together for a good time, fun treats and lots of laughs. My vintage look is inspired by my passion for anything old with a story to tell.

In recent years, Halloween has become one of the most celebrated holidays – with consumers expected to spend more than $6 billion in 2009. I began creating Halloween collectibles for our company Bethany Lowe, blowe2because there were no high quality Halloween designs in the market with a vintage feel (www.bethanylowe.com) Collectors were limited to buying authentic vintage pieces- which are expensive and fragile. I wanted to decorate my own home with unique folk art-style Halloween decor, and I knew other people felt the same way. I decided to create them myself. Paper mache buckets, candy containers, and tin lanterns were some of my earliest vintage designs.

Today, whether you plan to host a houseful of guests, or just welcome trick-or-treaters, you can easily convert your home into a stylish haunt that will bring out the spirits of the season. And the best way to set the mood is to decorate so an air of mystery pervades the gathering place. Use ghostly luminaries or candles along with jack-o-lanterns, goblins, spiders, witches and bats to help you set the party atmosphere. When the party begins… read horoscopes, tell ghost stories or have a monster mash. Fantasy and fun are the essence of every Halloween celebration, so for one mystical evening, anything goes.

Reality Check with Jonathan Kayne

kayne2Jonathan Kayne is no stranger to reality television or Atlanta Apparel. Here is the most recent scoop from Kayne himself:

Kayne’s TOP special occasion trends
Prints – Playful prints and colors have fully saturated the market
Cocktail – Fashion forward pieces that you can wear for more than one occasion
Oversized flowers and bows – using different fabrics, draping and textures to create flower and bow motifs

Kayne’s TOP summer trends
Romantic – Soft, sweet,  romantic and feminine, with a soft and simple side
Color – Soft colors and simple lines, muted colors are fading and soft colors are emerging

Kayne on Inspiration
Kayne uses the female form to draw inspiration. He believes in clothing that comes alive on the female form, which is both sexy and feminine. Growing up with 5 sisters he learned the importance of exaggerating shape.

Kayne on why he chose to be on reality television again
Kayne has always been enamored with television. He grew up watching his heroes on television and in country music so what better way to emulate than be the star of his own reality.

Kayne on Gown Crazy versus Project Runway
Kayne admits the biggest difference between his reality television projects is being free of the attitudes and egos that come with Project Runway. However, this also means more pressure, as he is the ring master of his new show Gown Crazy, and this time the prize is building a reputation and a career.   

Top 3 reasons to watch Kayne on TLC
Hysterically Funny – Kayne admits to brilliant editing but he also says that he really is living the life as the character they portray him to be
Feel good, light-hearted show
Suspense – Can he get the work done in time? (Project Runway anyone?)

I know I can’t wait to watch! If you missed Kayne in the Wow! Showroom during Market, you can catch him on Gown Crazy on TLC.  It will be airing October 30 at 10 p.m. and again October 31 at 12:00 p.m.

Fall IDS, Stock Up for the Holidays!

cashncarryThe Atlanta Fall Immediate Delivery Show

You can’t miss this opportunity to stock-up your store!

Three full days of no buying minimums right before the busy Holiday season. With more than three hundred participating exhibitors, this is the largest Cash-and-Carry event of the year.

Tuesday, October 27 through Thursday, October 29
Temporaries: Building 3, Floor 1
Select permanent showroomscashncarry1

Ready, Set, Sample Shop in The Gardens!

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The Atlanta Fall Immediate Delivery Show begins October 27, and exhibitors in Living. Outdoor/Indoor.® The Gardens.® have a great selection of sample items ready for purchase.

Napa Home & Garden, Summer Classics, Unique Stone, Athens Stonecasting and many others have already unpacked some great bargains, and more are on the way.

The Immediate Delivery Show is a great opportunity to buy items with no minimum purchase. uniqueFind merchandise to stock your shelves immediately, purchase gifts for your friends and clientele or take home that bar set you’ve been eyeing for your patio.

Here are just a few of the many showrooms offering samples on tFloors 9 and 10 of Building 2 WestWing:

  • Oxford Garden
  • Unique Stone
  • Pacific Home & Garden
  • Athens Stonecasting
  • Summer Classics
  • Unique Stone
  • Uwharrie Chair
  • Achla Designs
  • Magnet Works
  • Griffin Creek

For more information, please call The Gardens ® help-line at 404-220-2030 or see any showroom manager on Floors 9 and 10.

Market Feedback from Buyers

We always welcome and encourage feedback from exhibitors and buyers after Market. Here’s what buyers and exhibitors are saying:

“I love this market—the most accommodating group I’ve known in the business.  These are the reasons I choose you over NYC which is equally distant!”–Linda Holden, The Fashion Gallery, Verona, Va. 

Atlanta has so much to offer to our customers.  Introducing them to some fun locations in a comfortable manner is GREAT!” — Robert E. Prescott IV, Young Colors

Have something to say about Market? Post it now or email me: twalker@americasmart.com

Opportunities are Knocking – and Ringing

healygardensFirst impressions matter, whether it’s a person or a home. One of the recent additions to Living. Outdoor/Indoor.® The Gardens. ® offers product options to ensure your customers make a statement from the moment visitors approach their homes. Door knockers, doorbell ringers and wall plaques crafted of nickel, bronze and brass at the Michael Healy Designs showroom on Floor 10 of Building 2 WestWing are both distinctive and functional.

The intricate designs add charm to a front door or a garden patio. From healygardens2butterflies to bulldogs and starfish to sunflowers, options for door knockers and doorbells range come in a variety of sizes, finishes and motifs. Address plaques are brightly colored or simple and elegant, depending on your style.

“First Impressions are made at the front door. For designers, any of these pieces would make a perfect thank-you gift for clients,” says showroom manager Sandra Terry.

For more information, please call The Gardens® help line at 404-220-2030 or see any showroom manager on the Living. Outdoor/Indoor.® The Gardens. ® floors.

ABCs of Children’s Retail

lucas-octLongtime AmericasMart Atlanta exhibitor Larry Lucas led a panel discussion on Saturday to help retailers with everything from upcoming trends to basic business practices. Joined by St. Simon’s, Ga.’s Diane Bailey of The Bailey Boys and Nancy Jackson of the Sugar Plum Tree in Perry, Ga., Lucas offered his invaluable insight into running a successful children’s retail shop.

Here are a few highlights of the discussion:

  • Look for gray to replace brown as the neutral; buy plenty of bright, bold color for spring and summer.
  • Consumers should look forward to sales as special, must-attend events. If you want to have sale merchandise all the time, make sure to place it at the back of the store. You can get away with not putting basics on sale – people need to buy those anywhere. Use sales to move seasonal or higher-end merchandise.
  • Diversify your product mix. Post-baby shower; birthday gifts and tweens are hot market segments so make sure you can accommodate customers looking for all those. Make your store a known destination, a surefire go-to for busy parents who need great gifts as well as items for their own kids.
  • Use gift wrap as a strong marketing tool. It doesn’t have to be expensive to be showy and effective. Use gift bags and lots of fluff with a big ribbon – all imprinted with your store name and logo – to create an impressive gift with little investment on your end. Customers like the perceived extra effort and added value, and it’s an ongoing advertisement for your store.
  • Use tools such as birthday clubs and custom postcards to drive traffic throughout the year. And, make sure your store is on Facebook with a fan page so you can continually communicate with your customers – free!

Fashion Show-Offs

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All day, every day, Fashion is center stage at the October Apparel Market. Fashion shows take place in different areas of the Market throughout the day each day. The latest contemporary men’s and women’s styles are the focus of twice daily shows in the Floor 2 Atrium, while the kid’s walk the walk on Floor 13. Saturday night is all about the latest styles at the big event – the Style Runway on Floor 15 in the Fashion Theatre. No matter who or where, buyers continually have the opportunity to view showcase style at Market!