Christmas in July

stockings1Christmas came early for buyers on Floors 16-20 on Friday night as they shopped showrooms and enjoyed the festive atmosphere of the “Night Before Christmas” event. More than 500 buyers received special stockings and gift bags filled with fun giveaway goodies from participating showrooms. Every floor was filled with people looking, shopping and enjoying holiday hospitality.

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Colleen Piggott, showroom manager of Kurt Adler, Inc., says their business was holding steady with both long-time customers as well as some new accounts. They focused on helping buyers fill in last-minute holiday orders to supplement what they already ordered at January Market. “People are looking for things they know will sell but also searching for that one special collection to set their store apart and make it a destination in their area,” she says. “Variety is so important to make sure a buyer can find whatever constitutes ‘special’ for his or her customers.”

winward1Some buyers were cautious, but optimistic for a good holiday season for 2009.  Bob Williamson of Yard & Haus in Statesboro, Ga., says they are looking for fun and colorful for this holiday. “It’s been a tough year, but we’re looking forward and planning ahead. The unveiling of our holiday windows is always a big event, and we’re planning on making as big a splash this year as ever with a Christmas-a-Go-Go theme in one window and a more traditional look in the other. We have high hopes for the season that people will be upbeat and ready to spend some and enjoy the holidays,” he says.  He was ordering lots of silver from Winward International to augment both display ideas.  He also plans to specifically seek out whimsical, creative display pieces that he can both use in the store and sell.

The holiday season is just around the corner with many retailers already prepping their holiday displays. July Market is the time to add and fill in to make sure everything is perfect when the holiday shoppers start feeling festive and ready to shop.

HIGH DESIGN is Rockin’!

 

 

 

Always a destination area, HIGH DESIGN was popping with excitement Saturday morning. Aisles were filled with buyers looking for the latest cutting-edge designs in both Home and Gift product.

designlegacy3Kelly O’Neal, owner of Design Legacy, says Friday was their best opening day ever. “Buyers are looking for something different, something interesting to offer their customers’ he says. “We took additional space for this Market to showcase new products, and it paid off. We’ve been writing non-stop since the floor opened.”

His accounts are interested in both reordering well-established patterns and products that they know their customers want as well as finding a few new stellar signature looks to draw in those who are always looking to be a step ahead of the trend curve.

Across the aisle, Glitterville dazzled buyers with color and motion whileglitterville3 offering a glimpse into the craftsmanship behind their products. With all the razzle and dazzle, they were award the “Best of Show” prize for this Market.

bellacucina11Customers sampled gourmet products at Bella Cucina, who also reported a stellar day on Friday. Buyers shopping at Victoria Richard were treated to a colorburst of interest both outside the booth and in, with myriad new products this Market.

barkology2At Barkology, Owner and Designer Zoe Lancaster says she’s been steady since opening with both established customers and some new accounts. She reports her customers are being careful, but they’re still buying. “My store owners want to see what’s new, but they’re also buying what they know will sell. I’m working with them to ensure we keep a steady flow of product into their stores to ensure their customers can always see fresh, creative designs that keep them coming back in.”

One of the “can’t miss” areas of Market, make sure to stop by Floor 2 of Building 2 WestWing to see all the creativity on display throughout HIGH DESIGN this July. The floor is open until 2 p.m. on Tuesday, July 14.

ABCs, 123s and More Advice from Experts

Each Market, an array of seminars and AMU classes offer instruction and motivation to better your business. On Friday, the many experts on site to advise and instruct buyers included:

swift-31For those interested in the culinary realm, Chef Jay Swift of the famed Fourth & Swift restaurant (4thandswift.com) in Atlanta shared recipes for savory Corn Soup, Georgia White Shrimp with Eggplant Relish and Strawberry Shortcake with Creamy Sweet Grass Daily Chévre. Attendees learned some of the behind-the-scenes tips Jay uses every day to create scrumptious comfort foods with a contemporary flair while running a flourishing restaurant business. Plus, everyone got to enjoy samples of each dish!

 

sims-51Michael Sims of Lion Ribbon Co. (LionRibbon.com)created masterpieces of ribbon. He showed how to use ribbon as both an accent and a centerpiece for any occasion or season – even teaching attendees how to make intricate (but deceptively simple) ribbon roses. As everyone is trying to do more with less these days, Micheal showed how something as simple as ribbon can add depth and interest to any display without tremendous expense.

 

 Vicky Jones of The Jones Group, a full-service graphic design company based in Atlanta (theJonesGroup.com), taught two AMU classes. The first helped retailers understand the importance of graphic design and how it impacts vickyjones41branding your business. She explained how something as basic as a logo generates the first impression a customer has of your business and why it’s so vital to communicate the right message. She also offered advice to those who want to do some of the work themselves as well as insight into effectively communicating with a graphic design firm to achieve the results you need. Vicky’s second class helped demystify company Web sites. As the one marketing tool you completely own and control, she explained why a dynamic Web presence is crucial to success for any type of retailer in today’s social-networked, internet-based marketplace.

Multiple seminars and AMU classes are going on throughout the weekend. Check them out to see what best suits your business and learn something new!

 

swift-3For those interested in the culinary realm, Chef Jay Swift of the famed Fourth & Swift restaurant (4thandswift.com) in Atlanta shared recipes for savory Corn Soup, Georgia White Shrimp with Eggplant Relish and Strawberry Shortcake with Creamy Sweet Grass Daily Chévre. Attendees learned some of the behind-the-scenes tips Jay uses every day to create scrumptious comfort foods with a contemporary flair while running a flourishing restaurant business. Plus, everyone got to enjoy samples of each dish!

Michael Sims of Lion Ribbon Co. (LionRibbon.com)created masterpieces of ribbon. He showed how tosims-5 use ribbon as both an accent and a centerpiece for any occasion or season – even teaching attendees how to make intricate (but deceptively simple) ribbon roses. As everyone is trying to do more with less these days, Micheal showed how something as simple as ribbon can add depth and interest to any display without tremendous expense.

Vicky Jones of The Jones Group, a full-service graphic design company based in Atlanta (theJonesGroup.com), taught two AMU classes. The first helped retailers vickyjones4understand the importance of graphic design and how it impacts branding your business. She explained how something as basic as a logo generates the first impression a customer has of your business and why it’s so vital to communicate the right message. She also offered advice to those who want to do some of the work themselves as well as insight into effectively communicating with a graphic design firm to achieve the results you need. Vicky’s second class helped demystify company Web sites. As the one marketing tool you completely own and control, she explained why a dynamic Web presence is crucial to success for any type of retailer in today’s social-networked, internet-based marketplace.

Multiple seminars and AMU classes are going on throughout the weekend. Check them out to see what best suits your business and learn something new!

 

Guest Blogger Cinda Baxter Talks about the 3/50 Project

cbaxterNo one sees an economic downturn earlier than a retailer. Even though the rest of the world acknowledged it last fall, the reality is that most of you felt the first tremors as early as eighteen months ago. By July gift shows last summer, many buyers were reporting the worst June they’d seen…ever.

Retailers were also the first to cry “foul!” when mass media leaned heavily on the most negative adjectives possible in its daily headlines. By early March, words like “apocalypse,” “tsunami,” “suicidal,” and “hemorrhaging” were becoming commonplace.

Don’t even get me started about Oprah’s plan to have consumers stop all non-essential spending. In a retailer’s world, all consumer spending is essential.

Retailers, happily, are also among the first to recognize a great idea when it comes along, then grab the thing and run with it. Enter stage right: The 3/50 Project.

Like you, I felt my blood boil over the media negativity and my nerves rattle over the death grip consumers had on their wallets. It was that frustration that inspired me to combine a public request with straightforward math, inspiring customers to walk toward the light (last winter felt a lot like a Poltergeist spinoff, after all). The result?  “Pick 3. Spend 50. Save your local economy.”

The concept is simple: (1) Pick three stores you don’t want to see disappear, then return to them; (2) If half the employed U.S. population committed $50 of their monthly spending to locally owned brick and mortars, it would generate more than $42.6 billion annually; and (3) For every $100 spent with local independents, $68 returns to the local economy, compared to only $43 from big boxes or chains, and zero for online purchases.

What’s happened since then has been nothing short of breathtaking. Not only have retailers “grabbed this thing and run with it,” they’ve turned it into a national wildfire.

In the three months since The 3/50 Project website launched, more than 7,600 businesses have endorsed us, our Facebook page has over 11,800 fans, and nearly 98,000 “absolute unique visitors” have found the350project.net. Both local and national media have jumped on board, including The Wall Street Journal and Fox Business, the latter of which recently introduced The 3/50 Project as the group who “just might have the formula that could save local businesses.”

In a nutshell, Mom and Pop just gained a big voice in the room.

The hero is all this, however, is the independent business owner who hands out our free flyers, spreads the word through their community, blogs and Twitters about the Project, and takes it upon his or herself to say “Enough tears…let’s GO.” Whether using The 3/50 Project to promote just their storefront, or banding together with fellow merchants in the community, those single voices are raising up, in unison, and getting a lot of attention.

Every day, I receive emails about the positive impact The 3/50 Project is having on the public. Stories of long lost customers returning to stores…of customers purchasing from locals instead of the big boxes they would have gone to a week earlier…and of consumers so moved by the Project that THEY print out the flyers to share with local merchants.

My father taught me early on that quite often, it’s the simple solution that makes the most sense. The 3/50 Project has proven that, in spades.

And it’s proven that together, we really can make a difference.

Cinda Baxter, Retail Enabler and Founder of The 3/50 Project

For more information, to register as a supporter, or to download the free marketing materials mentioned, please visit the350project.net.

Gwen Stefani Licensed Artwork Here

If you are a Gwen Stefani fan and you love her music and style, you will also love her licensed artwork. Yes, she designs as well and it’s here this July!

Gwen’s work is being shown in the Market Temporaries by FDV Artfolio in Building 1, Floor 7, B-03. Be sure to check it out!

Linon and the “Big Fat Greek Party”

Linon Home Décor Products, Inc. will celebrate the grand opening of its new showroom and unveil its new collection for Southern Living Home, by Southern Living magazine at the July Market. Southern Living’s senior editors will be at the Linon showroom (Building 1, Floor 6, 6-G-12) to meet and greet customers, and Linon will host a ribbon-cutting party Sunday, July 12 at 5 p.m. The grand opening soirée, titled “The Big Fat Greek Party,” promises fun, delicious Greek food and wine and lots of dancing!

Great Goodie Giveaway Today!

goodiegiveaway2v2Check out what’s going on TODAY in the Market Temporaries! Don’t miss your chance to grab free trail mix in High Country Lodge, Distinctly American and Antique, Vintage & One-of-a-Kind. It’s easy. Stop by Building 1, Floor 2 at 1:30 p.m. for the “You Got Trail” Trail Mix Giveaway from Happy Snacks.

Tips for Sales Sucess in Today’s Retail Environment

melissa-haberstroh1Experienced retailer Melissa Haberstroh had audience members taking detailed notes earlier today as she discussed strategies for sustainable sales in her AmericasMart University seminar “Doing Business in the New Norm.”

 

Haberstroh stressed the importance of creating a signature style for your store, including a distinctive name and logo, in order to stand out against the competition. Those “branding” tools should be used consistently in all marketing pieces, in-store signage and packaging to forge an identity, making it memorable for customers so they’ll keep coming back for more. Your brand should also clearly reflect the mood of your store and the type of product you offer.

 

Haberstroh also discussed the crucial role customer service plays in building and maintaining sales. She suggested reminding employees often that they are ambassadors of the store and are responsible for staying true to the brand promise. Consumers have plenty of shopping options; if they have a bad experience at one store, they can simply take their business elsewhere. So make sure every customer leaves your store satisfied.

 

The tips kept coming and the question and answer period became an interactive forum for retailers to compare experiences and gather advice. If you missed out on today’s AmericasMart University seminars, be sure to check out the full lineup of informative seminars on Saturday and Sunday.

 

Melissa Haberstroh is president and majority owner of The Burlap Horse, an inviting retail showroom for antique and heirloom furnishings and accessories.

Meet Marie!

marie-osmondTelevision personality and performer Marie Osmond can add her new line of giftware and tabletop products to her long list of accomplishments. Osmond will make a guest appearance at the July Market to introduce her new line with Giftcraft, which also includes quilted bags & accessories, jewelry and home décor. Come meet Marie in person Saturday, July 11, from 2 to 4 p.m. in Building 2, Floor 15, Room 1521.

Plenty to See on the HOME Floors

Walking the Home floors of the July Atlanta International Gift & Home Furnishings Market on Thursday offered a feast for the eyes as well as product options to suit any target consumer. Whether buying for a multi-store chain, a small independent store or a diverse shop that offers both home and gift items, there are options to suit every taste and price consideration in both furniture and home accent pieces.

mcp-pillow-2cmasat-21

Dimensional pillows are a fun, interesting accessory item artfully placed in several showrooms. Felt, linen and canvas are some of the fabrics well-suited to creating the 3-D designs. While some use multiple colors, most rely on texture to create the visual and tactile interest.

Fine, raw linen and even burlap are being shown on diverse frames ranging frombarreveld-sofa1 basic to elegant to traditional to contemporary. Usually shown in natural hues or grayed tones, the fabric offers an interesting contrast to a variety of washed, painted or polished woods. These pieces provide a perfect background to show off interesting accent pieces with pops of color. Or, they work well for an almost monochromatic tonal environment that’s booth calm and interesting.

gjflagOne look prominent at the European shows is starting to show up in Atlanta collections as well. Not always just traditional Americana, the flag motif works with upholstery, case goods and accessories to create colorful comfort pieces.