Kids Trends for Fall/Winter 2015

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During March market at Atlanta Apparel, It’s a Kidsworld magazine’s Caryn Salomon shared the top children’s trends for Fall/Winter 2015/2016. We took those insights and found examples in showrooms across the 13th floor. Here’s a peek at some of our favorite fashions. Wildly … Continue reading

Modern Traditional – Tweeds & Plaids for Fall

Centuries before becoming a popular fashion basic in the U.S., tweeds and plaids were Linda Richardsstaples of the good people of Scotland and Ireland. Tweed was almost an early form of camouflage, created in muted tones to help hunters and outdoorsmen blend into the landscape. Fabrics popular among the working classes evolved to a favorite of aristocrats and now span the fashion spectrum from the style runways to the great outdoors.

For the fall 2015 season, exhibitors at Atlanta Apparel presented an array of fashion-forward collections incorporating the classics in updated looks. The most traditional versions – still created to outfit those who want to stylishly enjoy outdoor pursuits are done in fresh colors with striking accents.

 

Good Shot Design       Good Shot Design       Dubarry of Ireland

For more urban aficionados, contemporary cuts and detailing updates the traditional fabrics into completely modern pieces. From adding embroidery to reinterpreting the look using other fabrics to using bolder colors, there are myriad possibilities – something to suit any age consumer.

Ivko2        Karen Zambos       Silvian Heach

 

The key to wearing these classic fabrics is fit and tailoring. It’s essential for the tailoring to be impeccable, whether a piece is fitted, flared or anything in between. Tops, skirts, pants, jackets even vests and capes provide multiple options to incorporate these fundamental elements into a wardrobe. Young contemporary consumers can find hip pieces to layer while stylish ladies can find updated traditional options. Tweeds and plaids for fall/winter can suit anyone.
RD Style     Simon Chang     Sanctuary

Products for Pampering

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Retailers looking to incorporate bath and body products into their merchandise mix will find a plethora of artisan spa and personal care products at the Atlanta Spring Gift, Home Furnishings and Holiday Market® (Temporaries and Showrooms through March 15). In … Continue reading

Make Your Holiday Shopping List – in March

While there are glimpses of spring in some parts of the country, mounds of snow cover the ground in other regions. Forget sunshine and jonquils for a moment, let’s talk Christmas. Why? Because March is the last chance for retailers to book orders for the 2015 holiday season.

ESC Trading Co. Industry veterans understand the prolonged ordering season but newcomers or those who don’t carry a lot of product might not realize how critical timing is in the world of tinsel, wreaths and twinkling lights. Manufacturing orders are placed based on the orders written at the beginning of the year during January Markets. That means March is the last order-writing opportunity for many of the most popular holiday products. Otherwise, they’ll simply be sold out.

Such long lead times makes it absolutely vital for retailers to know their customers so they can accurately anticipate what they’ll need – and want – when the holiday season rolls around again. If a retailer waits until a customer comes in and asks Midwest for something, it’s probably too late to order it. Stores have to have plan ahead for what shoppers will want before they even start thinking about summer vacations.

When shopping for the 2015 season, there are several concepts to keep in mind. Look for gilded glam with lots of gold; soft monochromatic with silver and pastels, rustic woodland colors and textures and luxe bejeweled pieces. All those choices should mean there’s something to delight every customer as soon as they finish Halloween candy and hit the stores for Christmas décor.

Sullivans           Melrose International           Homart

Find it all during the Atlanta Spring Gift, Home Furnishings & Holiday Market.

If The Shoe Fits: Tips For Incorporating Footwear Into Your Store

Cinderella discovered that the right shoe can change your life. Marilyn Monroe mused if you “give a girl the right shoes and she can conquer the world.” Top retailers know that introducing shoes into their product mix can change their business.

Learn how you can incorporate shoes into your clothing store with these tips:

High Heeled Shoes At Atlanta Apparel Market LEARN THE TERMINOLOGY. Like any industry, shoes definitely have their own jargon. Brush up on manufacturing terms, heel descriptions and shoe parts before you place an order. It’s also important to understand differences in shipping terminology – open stock means you can order a combination of sizes, case pack means that you receive a manufacturer-selected assortment of sizes that can be based on most popular sizes, availability or both.  Knowing these terms will help you better work with the lines.

UNDERSTAND SIZING. While they are based on a different numbering system, apparel sizing techniques can be applied to shoes. Introduce a shoe line like a new clothing line – with the most common sizes, 8 and 9. Once you have the line for a while you can adjust your ordering based on your customers’ needs. As with clothing it’s also important to know nuances in sizing across the world. European styles do not have half sizes and British size equivalents are one less than their American counterparts.

SURVEY YOUR STORE. Most people like to sit down when they try on a pair of shoes. Do you have a place for them to take a seat? Also look at what your sales associates are wearing and encourage them to wear styles you’re selling.

Shoe Buyers at Atlanta ApparelESTABLISH YOUR SERVICE LEVEL. Do your customers prefer to work with a sales associate? Feature a few shoe samples on the floor and have the associates bring the correct sizes out the customer with a few more options. If your store is more self-service oriented, stock the inventory on the floor and make sure the shoes are ready to be tried on: lace them up, remove any extra packaging and organize them by size and style. It’s also helpful to have a supply of disposable footies available near the try-on area.

ACCESSORIZE. The right accessories to go with your shoes aren’t just bags, jewelry and scarves, also consider carrying heel inserts, dust bags, tights, socks and hosiery that complement your product mix.

CREATE COMPLETE LOOKS. Dress your customers from head to toe. Include shoes with your display outfits or show them with a complementary accessory. Will those wedges look great with your “it” bag? Show them together and create a must-have fashion moment.

Boots at Atlanta Apparel MarketWORK WITH THE SEASONS. Shoes tend to have a longer shelf life, so you can continue to keep them fresh throughout the change in season. A great boot pairs with tights and a dress in the Fall and a heavy sweater in the Winter. Mix up your styling to showcase the shoe’s longevity and show your returning customers how great the shoes she bought from you last month look with a whole new outfit.

MAKE THE MOST OF YOUR BRANDS. Many people are shoe brand loyalists. Use their passion for the line to drive sales to your store. If the brand allows it, use their image or name in your advertising and store displays. Use the brands to get their loyal fans in to your store so you can turn them into your loyal customers.

Atlanta Apparel’s Temporary Shoe Studio and Premiere collections and Permanent Fashion Accessories & Shoes and Women’s Apparel collections feature dozens of trend-making shoe collections, all available at the March Atlanta Apparel Market (Showrooms: March 19-23, Temporaries: March 19-22, Social Occasion: March 18-20). See a full list of shoe showrooms on www.AmericasMart.com.

Special thanks to Brandon Brewer of Naughty Monkey and Not Rated and Matt Lombardi Fit Flop for their assistance with this post.

 

Must-Haves for Fall 2015

It may be time for Spring Fever, but we’re feeling the love for Fall at Atlanta Apparel. Be sure to stock up on these key pieces for your store.

The Turtleneck
Cut with a slim, high neck, wear as a classic staple layering piece. Or opt for a chunky, outsized neckline to wear as a standalone item.

Paul & Joe, Atlanta Apparel at AmericasMart

Paul & Joe

BCBG Max Azria, AmericasMart.com

BCBG Max Azria

Milly

Milly

 

 

 

 

 

 

 

 

Sachin + Babi

Sachin + Babi

 

 

 

 

 

 

 

 

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The Wide-Leg Flare

Cut from fluid fabric to accentuate the flare. Look for added masculine details at the waist.

Rebecca Taylor

Rebecca Taylor

Milly

Milly

 

 

 

 

 

 

 

 

 

The Nipped-Waist Coat
Cut in a classic, tailored silhouette. Add darts or a tailored belt for a nipped-in, modern and feminine shape.

Trina Turk

Trina Turk

Desigual

Desigual

 

 

 

 

 

 

 

 


The Sweater Dress

Constructed in fine-gauge ribs for a slim silhouette. Graphic contrasts add interest to elongated proportions.

BCBG Max Azria sweater dress fall 2015

BCBG Max Azria

Sita Murt sweater dress fall/winter 2015

Sita Murt

 

 

 

 

 

 

 

 

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See all these brands and much, much more at Atlanta Apparel, March 19-23, 2015.

Trend forecasting and images courtesy of WGSN

 

An A for Effort – Creative Back to School Sales

Ginger'sWhile spring markets still preview summer styles, those retailers who specialize in juvenile products already are thinking about one of their busiest seasons: back-to-school.

Ginger’s is a specialty retailer in Corinth, Miss., serving kids from preschool through college along with moms and grandmas. They have a knack for creating appealing incentives to drive back-to-school sales. But it’s the special events that really ramp up the excitement for parents and kids. With creativity and careful planning, back-to-school parties draw customers and encourage repeat business. Here are some of their successful ideas:

Spirit Night – Local cheering squads compete in a “cheer-off” in front of the store. Popcorn is served in megaphones imprinted with a store logo and special coupons offer shopping incentives.

Under the Big Top – Shoppers who make a minimum purchase get a free circus-themed T-shirt with the store name, and customers pop colorful balloons which hold varying percentage discounts.

gingers10Beach party – The front sidewalk is converted to a beach-like setting covered with sand for this event. A local band entertains with beach music, and there’s tropical refreshments. Customers are greeted with a colorful Hawaiian lei, and store employees wear grass skirts and bright T-shirts custom made for the party.

Fashion  Fortune – A special treat for customers on Ginger’s’ mailing list: Loyal shoppers are mailed a fortune cookie which can only be opened with a visit to the store, and each “fortune” contains a discount coupon or free merchandise. All attendees also receive take-out boxes with coupons that can be used later.

gingers 7Sail Away Seniors – To follow up on sales before school starts, there’s also a  special event to honor local graduating seniors at the end of the year that includes suggestions for graduation gifts and an option to create a gift registry for friends and family.

Find all the products needed for fabulous, fun sales and events in your store at Atlanta Apparel Markets with lines for everyone from kindergarteners to college grads. It’s all in Atlanta!