Must-Haves for Fall 2015

It may be time for Spring Fever, but we’re feeling the love for Fall at Atlanta Apparel. Be sure to stock up on these key pieces for your store.

The Turtleneck
Cut with a slim, high neck, wear as a classic staple layering piece. Or opt for a chunky, outsized neckline to wear as a standalone item.

Paul & Joe, Atlanta Apparel at AmericasMart

Paul & Joe

BCBG Max Azria, AmericasMart.com

BCBG Max Azria

Milly

Milly

 

 

 

 

 

 

 

 

Sachin + Babi

Sachin + Babi

 

 

 

 

 

 

 

 

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The Wide-Leg Flare

Cut from fluid fabric to accentuate the flare. Look for added masculine details at the waist.

Rebecca Taylor

Rebecca Taylor

Milly

Milly

 

 

 

 

 

 

 

 

 

The Nipped-Waist Coat
Cut in a classic, tailored silhouette. Add darts or a tailored belt for a nipped-in, modern and feminine shape.

Trina Turk

Trina Turk

Desigual

Desigual

 

 

 

 

 

 

 

 


The Sweater Dress

Constructed in fine-gauge ribs for a slim silhouette. Graphic contrasts add interest to elongated proportions.

BCBG Max Azria sweater dress fall 2015

BCBG Max Azria

Sita Murt sweater dress fall/winter 2015

Sita Murt

 

 

 

 

 

 

 

 

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See all these brands and much, much more at Atlanta Apparel, March 19-23, 2015.

Trend forecasting and images courtesy of WGSN

 

An A for Effort – Creative Back to School Sales

Ginger'sWhile spring markets still preview summer styles, those retailers who specialize in juvenile products already are thinking about one of their busiest seasons: back-to-school.

Ginger’s is a specialty retailer in Corinth, Miss., serving kids from preschool through college along with moms and grandmas. They have a knack for creating appealing incentives to drive back-to-school sales. But it’s the special events that really ramp up the excitement for parents and kids. With creativity and careful planning, back-to-school parties draw customers and encourage repeat business. Here are some of their successful ideas:

Spirit Night – Local cheering squads compete in a “cheer-off” in front of the store. Popcorn is served in megaphones imprinted with a store logo and special coupons offer shopping incentives.

Under the Big Top – Shoppers who make a minimum purchase get a free circus-themed T-shirt with the store name, and customers pop colorful balloons which hold varying percentage discounts.

gingers10Beach party – The front sidewalk is converted to a beach-like setting covered with sand for this event. A local band entertains with beach music, and there’s tropical refreshments. Customers are greeted with a colorful Hawaiian lei, and store employees wear grass skirts and bright T-shirts custom made for the party.

Fashion  Fortune – A special treat for customers on Ginger’s’ mailing list: Loyal shoppers are mailed a fortune cookie which can only be opened with a visit to the store, and each “fortune” contains a discount coupon or free merchandise. All attendees also receive take-out boxes with coupons that can be used later.

gingers 7Sail Away Seniors – To follow up on sales before school starts, there’s also a  special event to honor local graduating seniors at the end of the year that includes suggestions for graduation gifts and an option to create a gift registry for friends and family.

Find all the products needed for fabulous, fun sales and events in your store at Atlanta Apparel Markets with lines for everyone from kindergarteners to college grads. It’s all in Atlanta!

Earrings – Beyond the Stud

Earrings are making a statement this season. During January Market at Atlanta Apparel, we saw a stunning selection of bejeweled earring jackets, front-and-back peekaboo earrings, ear climbers and cuffs from several of our exhibitors. Take a look!

Earring jackets, earring cuffs. House of Harlow at Atlanta Apparel. AmericasMart.com

House of Harlow

SUCCARRA Showroom (Melanie Auld)

SUCCARRA Showroom
(Melanie Auld)

CC Skye jewelry at Atlanta Apparel

CC Skye

Judson & Company

Judson & Company

Gorjana

Gorjana

 

Visual Inspirations

Judith March booth display at Atlanta Apparel

Whether your products are staples or impulse buys, if your display isn’t appealing, it won’t be effective. We found many examples of displays during the Atlanta Apparel Market that caused us to stop and take a second look – exactly what you want your customers to do. Here are a few of the reasons these and other attention-grabbing displays are compelling.

Gypsy South display at Atlanta ApparelBodacious Boot Co. diplay at Atlanta ApparelDiana Warner

David Byrne vest display at Atlanta ApparelColor – Color sets the tone. A completely red or blue display is dramatic, but it also can be too much. Use variations of a shade or complementary colors to drive pop.

Theme - Instead of grouping a lot of the same thing, find a common concept and build on that idea. Too much of one the exact same product will be monotonous. variation will create more interest in all the products overall.

Light – Your displays won’t be effective if no one can see it. Make sure it’s well lit, Diana Warner at Atlanta Apparel. AmericasMart.comwhether that means adjusting overhead lighting or adding specialty light sources.

Grouping and balance – The rule of three is standard practice in merchandising because using three primary objects keeps eyes moving while symmetry tends to incite a stare at one aspect of the display. Find a primary object, then build around it as a focal point.

Diana WarnerSurprise – Always include one unexpected element. It will delight your customers, entice them to linger longer to explore and make the display more memorable.

 

 

Perennial Favorites for Spring

Spring FootwearIf April showers bring May flowers, then January Apparel Market brings an array of Spring prints. The 2015 collections offer myriad options, from bold to subtle to ensure there’s an option to suit any style.

 

Sweet Sinammon Uncommon Fashion Group Maggie London

One key look – confirmed by Carson Kressley in his Market Faves – is mixing prints. Stripes and florals are one of the most popular combos but we also spotted stripes and polka dots as well as mini florals with gingham checks.

Umgee USA Strawberry Blonde Clothing Ark & Co.

Florals are perennial favorites for spring and summer, but each year, the scale and implementation changes creating a fresh look. This season, no one look dominates. Stripes created from florals are one look, while watercolor prints offer another and updated takes on traditional toile are yet another.

House of Perna Hem & ThreadB the Collection

When mixing prints in an outfit, remember to consider both color and scale to avoid ending up with a look that’s more haphazard hobo than trendy chic.

Gracia RYU Gracia

Check out all these styles – and more – at the next Atlanta Apparel Market, March 19-23, 2015.

Tips for T’s

You’ve spotted them around town, on campus, in the carpool line and in your area’s top boutiques. How can you capitalize on the boutique t-shirt trend? Jazmine Farmer of Calamity Jane’s Apparel, Coreen King of Lost Petal Linens and Kristen Ostow of Southerndoe give us tips on incorporating t-shirts into your product mix.

Calamity Jane's Apparel

Calamity Jane’s Apparel

START SMALL: Not sure if your customers will prefer funny sayings, inspirational quotes or local pride – or if they will even buy a t-shirt at all? Many lines let you start out with just a few styles to try with your customers. Calamity Jane’s Apparel allows buyers to order one of a style to see how it does in store. Lost Petal Linens encourages stores to host trunk shows allowing them to showcase more of the line and see what the customers really want.

USE THE MANUFACTURER AS RESOURCE: Lost Petal Linen’s history in art shows and festivals has given it an expansive knowledge of what consumers want. “We only offer our best sellers to stores meaning you get what the customers want the most” says King. As with any line you’re considering, be prepared with questions and heed the line’s advice.

Southerndoe/ Danielle Nicole Photography

Southerndoe/ Danielle Nicole Photography

CONSIDER THE MARKETING OPPORTUNITIES: “T-shirts are great marketing for retailers because customers wear them out and about locally,” says Ostow. “When someone says, ‘I love your t-shirt! Where did you get it?’ the customer will fondly share all about the store they got it from and the location nearby.” While they browse your t-shirt collection, they will also check out your other merchandise. She also notes that sayings and designs on shirts are great material for social media shares.

LEARN WHAT MAKES THEM UNIQUE: Every t-shirt tells a story. Southern Doe is a lifestyle brand inspired by a love for the outdoors and the belief that strength is true beauty. Calamity Jane’s Apparel was formed as a celebration of home in the midst of a terrible natural disaster. Each piece of fabric incorporated into Lost Petal Linen’s pieces is hand-selected by its owners/ designers. Find stories that inspire you and complement your brand.

Lost Petal Linens

Lost Petal Linens

INSPIRE ENSEMBLES:T-shirts are double-duty trend pieces. Show them with yoga pants for the athleisure trend or create a unique casual outfit with a cardigan and a great pair of pants. “It’s definitely on-trend to build an outfit around a statement piece” says King. “People who don’t want to fully ‘get dressed’ will put on a cute t-shirt and feel instantly pulled together” adds Farmer.

ENCOURAGE IMPULSE BUYS: “Having a couple t-shirts available each season gives every customer the ability to purchase something affordable before leaving your store,” says Ostow. Cute sayings, fun styles, and comfort make t-shirts great gifts for your customers to pick up for friends and family while they are shopping for themselves.

What kind of t-shirts can you expect at the January Atlanta Apparel Market? Check out our blog post “It’s T-Shirt Time” for highlights from the October Atlanta Apparel Market. See Atlanta Apparel’s t-shirt collections in the Temporaries on Floor 3 and in the Permanent collection on Floors 9 and 11 at the Market.

Calamity Jane’s Apparel is located on Floor 3 Booth 434. Show special is $250 opening order; free shipping at $750; 5 percent savings on next order and free shipping at $1000; 5 percent savings on current order and free shipping at $1500; and free custom order, 5 percent savings on current order and free shipping at $2500.

Lost Petal Linens is located on Floor 3 Booth 322. Show special is free freight with an order of the whole collection.

Southerndoe is located on Floor 3 Booth 450. Show special is free Shipping on orders of $500 or more.

Kidswear S/S 15: Back to the Future, Seriously

Parents who grew up in the 1980s should be completely comfortable with the choices they’ll have when shopping for their kids this spring and summer.

thumb_con_ss15_004Little boys can channel Magnum P.I., Crockett & Tubbs or Alex P. Keaton with bright pastels, bold prints and preppy polos.

thumb_plt0714_124 thumb_myrl_ss15_013 thumb_chc0814_DSC_0868

The same goes for the little ladies with styles worthy of the Bangles, Diane Chambers thumb_bolc_ss15_006or the young Madonna. Preppy skirts and blouses, sport shorts, lace dresses, graphic sweatshirts and floral headbands are just a few of the options that will be in stores for the season.

thumb_ilgu_ss15_060 thumb_ptb20614_PB_DAY_two_406 thumb_klf0714_Kleine_fabriek032

While youngsters often claim to want to be and look grown-up, adults know kids need their own versions of any style that’s both appropriate and more resilient.

As fabrics have improved, retro looks are more durable than ever, especially for thumb_fung_ss15_028childrenswear. Softer denim, washed cotton, washable silk, pliable neoprene and durable jersey are some of the seasonal materials adding to the tactile interest of the collections and making them wearable in the real world of scooter races, sand boxes and monkey bars.

Retailers can find hundreds of lines in a wide spectrum of price points on Floor 13 in Children’s World at AmericasMart during the Atlanta Apparel Market, Jan. 29-Feb. 2.